The Future of Marketing is here once again with new insights into the future of PR, Demand Generation, Growth Hacking, and Media. It's 101 slides designed to jump-start your new year with fresh ideas, and the answers to why marketing must change in 2018.
19. WE ARE NOW LIVING IN A NEW
MEDIA ENVIRONMENT. WHERE A
NEW BUSINESS MODEL IS NEEDED,
BECAUSE THE CONSUMERS ARE NOW
IN CONTROL, AND ARE DEMANDING
CONTEXT.
@msweezey
23. 79% OF CONSUMERS
PREFER TO PURCHASE
PRODUCTS FROM A
COMPANY THAT
OPERATES WITH A
SOCIAL PURPOSE- E c o n o m i s t P u r p o s e S t u d y 2 0 1 8 *
@msweezey
24. Cotopaxi makes and sells adventure
gear. They have built a contextual
relationship with their audience via
purpose. Here is their story.
@msweezey
27. ^hy Now?
Cotopaxi sold over $900k of this sweater in under 30 days!
They then repeated this feat a few months later with a new
backpack. All on Kickstarter and Indigogo! They followed the
market > sell > build model just like Telsa. @msweezey
29. By matching with the
purpose of their
audience by promoting
adventure sports,
RedBull has become the
media channel of their
fans.
It is so popular they just
inked a deal with the
Associated Press to
distribute their media
around the world. They
don’t need press, they
are the press!
@msweezey
42. Ye3, the info in the blogs is bad,
false, and misleading but the
raMionale is that 'if it gets the
people to click on it and engage,
then use it,’
- Actual quote from the 17 yr old running over 100 fake news sites out of
the Balkins via Buzzfeed article
”
“
50. The #1 result for
“Election Results”
was Fake news!
FAKE
51. This fake news story on
70news.wordpress.com
has 123 domains with
over 331 back links, and
over 400k social shares.
FAKE CNN.com electin results
official page only has 325
back links, and 40k social
shares.
@Msweezey
52. Remember that one 17 year old kid is
running over 100 websites by himself!!!!!
@msweezey
53. !is one tacMic is
re3ponsive fS fSty
pe;cent of the total
oaffic on Alt-right
website3.40% @msweezey
67. IS THE TOOLSET OF THE
GROWTH HACKER…
AutomaMion 2.0
WHERE AUTOMATION 1.0 IS THE TOOLSET OF
THE DEMAND GENERATION SPECALIST.
@msweezey
69. AutomaMions 1.0 I S S E L F C O N TA I N E D
AutomaMions 2.0 Take
HAPPEN ACROSS A
NETWO RK
70. AutomaMions 1.0
Channels
• Email
• Website
AutomaMions 1.0
Tasks
• Nurturing Emails
• Lead Scoring
• Lead Routing via Email
• Sales Notifications
71. AutomaMions 2.0
Channels
• Any Data
• Any channel
AutomaMions 2.0
Tasks
• Lead Nurturing via any
Channel
• Cross channel
engagement
• Consistent Experience
on every channel
72. Example3THINK ABOUT THE FOLLOWING
SCENARIO’S WHICH WOULD BE
VERY HARD TO CREATE JUST
WITHIN A 1.0 ENVIRONMENT.
73. CUSTOMER ISN’T
USING ALL OF
YOUR PRODUCT
SO YOU SET UP AN
AUTOMATION TO CONNECT
THE USER TO THE CRM
RECORD
THEN YOUR MA TOOL
EXECUTES A NURTURE
TO INCREASE USE
SEGMENT TRAY.IO PARDOT
74. YOU’VE SET UP A
NEW FEATURE IN
YOUR PRODUCT
SO YOU SET UP AN
AUTOMATION TO POP UP
A SURVEY ONLY TO THOSE
AFFECTED USERS WITH IN
THE APP
SURVEY TOOL RUNS,
THEN PASSES DATA
BACK TO DRIVE
NEW CAMPAIGN
INTERCOM TRAY.IO PROMOTER.IO
75. NEW CAMPAIGN
GOAL: IMPROVE
NPS SCORES
FINDS UESRS WITH LOWERST
NPS IN THE APP…
PROVIDE
THEM LIVE
HELP TO THEM
IN THE APP TO
IMPROVE
EXPERIENCE
AND USAGE
TRAY.IO DRIFT PROMOTER.IO
76. AutomaMion 2.0OPENS UP A NEW WORLD OF POSSIBLE
AUTOMATIONS FAR EXCEEDING THE
REALM OF EMAIL AND THE WEBSITE.
@msweezey
83. Case Study on DriN
Chat bots can do all kinds
of things, but the key is
more human engagement!
Like replacing forms with chatbots to obtain information.
@msweezey