Facebook Platform Changes - What's New

•

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// FACEBOOK

PLATFORM CHANGES –
WHAT’S NEW

MASTERMINDS

•
•
•
•

Look
Interaction
Discovery
Metrics
MASTERMINDS

// TIMELINE
• Likes and Interests

MASTERMINDS

// TIMELINE
• Music, Video, News, Games

MASTERMINDS

// TICKER
• Used for light activity
• Makes News Feed less noisy

MASTERMINDS

// NEWS FEED
• “Top Stories” and “Most Recent” stories

MASTERMINDS

// NEWS FEED
• High quality content can become a “Top Story”

MASTERMINDS

// NEWS FEED
• User control

MASTERMINDS

We spent the last year
making it so that you can
connect to anything you
want, in any way you want.

- Mark Zuckerberg
MASTERMINDS

//OPEN GRAPH API – LIFESTYLE ACTIONS

HOTEL

MASTERMINDS

//OPEN GRAPH API – LIFESTYLE ACTIONS

Jen likes Inception

VS
Jen watched Inception on Netflix

MASTERMINDS

//OPEN GRAPH API – LIFESTYLE ACTIONS

Ryan likes The Rolling Stones

VS
Ryan listened to Beast of Burden
by The Rolling Stones on Spotify

MASTERMINDS

//OPEN GRAPH API – LIFESTYLE ACTIONS

Nancy likes Sex and the City Slots

VS
Nancy played Sex and the City Slots
at the Venetian with Ryan

MASTERMINDS

Today we’re making it
possible to build a completely
new class of apps and to
rethink a lot of industries at
the same time.

- Mark Zuckerberg
MASTERMINDS

//FRICTIONLESS EXPERIENCE
• Redesigned permissions

MASTERMINDS

//FRICTIONLESS EXPERIENCE
• Automatic sync with Timeline

MASTERMINDS

//FRICTIONLESS EXPERIENCE
• Individual actions in Ticker

MASTERMINDS

//FRICTIONLESS EXPERIENCE
• Compiled summaries in News Feed

MASTERMINDS

// GRAPH RANK
• Edge Rank for app
• Discovery

MASTERMINDS

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Facebook Platform Changes - What's New

1. // FACEBOOK PLATFORM CHANGES – WHAT’S NEW MASTERMINDS

2. • • • • Look Interaction Discovery Metrics MASTERMINDS

3. // TIMELINE MASTERMINDS

4. // TIMELINE MASTERMINDS

5. // TIMELINE • About MASTERMINDS

6. // TIMELINE • Friends MASTERMINDS

7. // TIMELINE • Photos MASTERMINDS

8. // TIMELINE • Maps MASTERMINDS

9. // TIMELINE • Likes and Interests MASTERMINDS

10. // TIMELINE • Music, Video, News, Games MASTERMINDS

11. // TIMELINE • Timeline MASTERMINDS

12. // TIMELINE FOR BRANDS? MASTERMINDS

13. // TICKER MASTERMINDS

14. // TICKER • Used for light activity • Makes News Feed less noisy MASTERMINDS

15. // NEWS FEED MASTERMINDS

16. // NEWS FEED • “Top Stories” and “Most Recent” stories MASTERMINDS

17. // NEWS FEED • High quality content can become a “Top Story” MASTERMINDS

18. // NEWS FEED • User control MASTERMINDS

19. GREAT CONTENT //IS KING MASTERMINDS

20. We spent the last year making it so that you can connect to anything you want, in any way you want. - Mark Zuckerberg MASTERMINDS

21. //OPEN GRAPH API MASTERMINDS

22. //OPEN GRAPH API MASTERMINDS

23. //OPEN GRAPH API – LIFESTYLE ACTIONS HOTEL MASTERMINDS

24. // CONTEXTUAL VERBS MASTERMINDS

25. // CONTEXTUAL VERBS MASTERMINDS

26. //OPEN GRAPH API – LIFESTYLE ACTIONS Jen likes Inception VS Jen watched Inception on Netflix MASTERMINDS

27. //OPEN GRAPH API – LIFESTYLE ACTIONS Ryan likes The Rolling Stones VS Ryan listened to Beast of Burden by The Rolling Stones on Spotify MASTERMINDS

28. //OPEN GRAPH API – LIFESTYLE ACTIONS Nancy likes Sex and the City Slots VS Nancy played Sex and the City Slots at the Venetian with Ryan MASTERMINDS

29. Today we’re making it possible to build a completely new class of apps and to rethink a lot of industries at the same time. - Mark Zuckerberg MASTERMINDS

30. //FRICTIONLESS EXPERIENCE MASTERMINDS

31. //FRICTIONLESS EXPERIENCE • Redesigned permissions MASTERMINDS

32. //FRICTIONLESS EXPERIENCE • Automatic sync with Timeline MASTERMINDS

33. //FRICTIONLESS EXPERIENCE • Individual actions in Ticker MASTERMINDS

34. //FRICTIONLESS EXPERIENCE • Compiled summaries in News Feed MASTERMINDS

35. //GRAPH RANK MASTERMINDS

36. // GRAPH RANK • Edge Rank for app • Discovery MASTERMINDS

37. //APP METRICS MASTERMINDS

38. //APP METRICS • Optimize! MASTERMINDS

39. //APP METRICS • Optimize! MASTERMINDS