1. AUTODESK DAVID MILLS SOCIAL MEDIA MARKETING MANAGER
© 2009 Autodesk

2. © 2009 Autodesk

3. Social Media Marketing Manager
• Execute Marketing Goals and Objectives through Social Media
• Internal Social Media Advocacy and Awareness
Social Media at Autodesk
• Product Support: Lower Cost per Support Case
• Product Design: Explain ‘Why’ & Invite Feedback
• Customers: Self Support
Vision: Social Media are the premier tools in the Autodesk marketing mix
Strategy: Develop programs that extend marketing objectives and position
Autodesk AEC within modern channels of customer influence
Objectives:
• Building Information Modeling Awareness
• Cross Sell our Portfolio of Products
• Global Consistency of Message
• Develop Customer Advocates
© 2009 Autodesk

4. Blogger Day
• 12 Most Influential Non-Autodesk Bloggers
• Advanced Overview of Upcoming Release
• Exclusive access to Product Team
• Invited to Blog Immediately
The Opportunity
• Develop Customer Advocates
• Detect Confusions Prior to Launch
• Present a Balanced View of Release
• Raise Release Awareness
• Incent Blogger Activity
Details
• Influential = Subscribers * Posts Per Week
• Medium: Adobe Connect
• Timing: 3 Days Prior to Launch
• Non-Disclosure: FULL Disclosure
• Metrics: Number of Downloads, Web
Sentiment, Blogger Activity, Feedback
© 2009 Autodesk