There are the basic rules of Facebook Marketing - everything you need to know before getting started with your marketing campaign. Read the full tutorial: http://www.massplanner.com/the-complete-guide-on-getting-started-with-facebook-marketing/

1. Facebook Marketing Best
Practices 2015
by Zoe Summers

2. Facebook Marketing
Best Practices for 2015
Ke e p u p w i t h
 t h e l a t e s t c h a n g e s i n Fa c e b o o k a l g o r i t h m
 t h e n e w e s t s t ra t e g i e s t h a t w o r k
 a n d m i s t a k e s t o a v o i d w h e n m a r k e t i n g o n
Fa c e b o o k .
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3. Get a human
touch#1
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4. © Mass Planner 2015
Show your personal side and connect
emotionally with your audience.
Invite people behind the scenes.
Tell the story of the people behind your
brand.

5. Create fresh
content#2
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6. © Mass Planner 2015
Differentiate yourself from the
competition with new and innovative
ideas or products.
Create content that will attract your ideal
audience.
Dare to be different! That’s how you’ll
stand out from the crowd.

7. Focus on creating
a community
(not on collecting likes)
#3
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8. © Mass Planner 2015
With your content you need to attract
people that are genuinely interested in
what you have to say.
True fans means more engagement,
which means better reach.
And guess what, better reach goes hand
in hand with more traffic to your page.

9. Don’t forget to
have some fun#4
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10. © Mass Planner 2015
People go on Facebook to have some fun,
to look at funny pictures, videos, find old
friends and college buddies.
So you can’t make it all about business
and serious stuff on your Facebook page.
Meet your audience where they’re at and
give them entertaining content.

11. Make it all about
your audience#5
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12. © Mass Planner 2015
Highlight your fans on your Page to
increase engagement rates and reach.
People will get to know other fans and
start conversations with one another.
This way you will win your audience’s
trust and have them promote your
content to their friends.

13. Create enticing
Calls to Action#6
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14. © Mass Planner 2015
Most of the time people don’t take the
actions that you want them to take. That
doesn’t mean they don’t appreciate your
content
That doesn’t mean they don’t appreciate
your content, they’re just busy.
Decide what’s the primary action you want
your fans to take are and just go ahead
and ask them.

15. Use the power of
social proof#7
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16. © Mass Planner 2015
Make sure your top fans get the chance to
share their experience with your product.
People trust and value their friends
opinions. They notice the products they
use, the books they read and so on.
Make it easier for your fans to spread the
word to their friends.

17. Encourage
conversations
between your fans
#8
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18. © Mass Planner 2015
Create a community that encourages
communication among your fans.
The best way to start the conversation is
by highlighting your fans on your Page.
This way people will only get the chance
to shine on your Page but will get to know
each other

19. Create a brand
link#9
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20. © Mass Planner 2015
Make sure that people will recognize you
and your brand through all your content.
Look professional on Facebook, but in the
same time familiar to the people that
know you outside the social network.

21. Always be
measuring#10
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22. © Mass Planner 2015
All the time you spend tracking your
progress will pay off when you will know
exactly what content brings you the most
traffic and sales.
With as little as 20 minutes per week you
can figure out what improvements to
make and what content gets the most
reach.

23. What to learn more?
This presentation is a part of our tutorial :
The Complete Guide On Getting Started
With Facebook Marketing
Click here to read the full tutorial!
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24. © Mass Planner 2015