The Passive Income Playbook Issue One takes a look at UK photographers making passive income.

2. CASE STUDIES OF UK PHOTOGRAPHERS
MAKING MONEY THROUGH PASSIVE INCOME.
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3. WHAT IS THE PASSIVE INCOME PLAYBOOK?
The Passive Income Playbook (Issue ONE) is a collection of Case Studies of UK
Photographers making money through Passive Income.
As you read through this playbook, you’ll see a reoccurring theme. These
photographers are highly driven (it takes some serious effort to create passive
income), and willing to think outside the box.
You’ll notice the different ways that they’ve looked to make additional income, and how
they’ve used their skills in other industries (sometimes related, sometimes not) to
create diverse streams of income.
They all had to start somewhere… you’ll see that some of them really have a handle
on all the possible ways they could be using their photography to make extra money,
and then there are a couple that have made a start but have definite room for
improvement.
The main thing I hope you see is that it’s not impossible to create passive income
doing something you love.
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4. NO.1 – BRETT HARKNESS
Brett Harkness is a Wedding & fashion photographer from the North East of the UK, but now based
in London.
His style is very recognizable and he is highly sought after in both the wedding market and the
commercial and fashion industry.
He has a strong presence on Facebook, Twitter and Instagram.
Main Business
Wedding & Commercial
Photography
Passive Income
DVD - Light up your wedding
DVD - Real wedding
DVD - Creative Flash
PDF – Styling pro-photo
shoots
Postcards – Limited edition
Travel Postcards
Other Income
Workshops (his Speedlight
course continues to sell out
after many years of doing it).
Fashion photography
courses, Kids courses and
many other genres.
1-1 Training sessions
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www.brettharkness.com

5. NO.2 – CHARLIE KINGSLAND-BARROW
Originally a photographer based in the South of England, Charlie now runs a fee based program for female
creatives.
Having been a member of the program, I’ve seen its growth from just a handful of members to now over
8,000 fee-paying members in less than 2 years.
It includes Training, videos, audio and a private Facebook group.
Main Business
Shining Lights – Membership
Program
Master class – Membership
Program
Passive Income
Books – Business & Film
Photography books
Storyteller – Online Training
Program
Other Income
Coaching/Mentoring
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femalecreativesassociation.com

6. NO.3 - ASPIRE PHOTOGRAPHY TRAINING
Aspire Photography Training was the brainchild of Annabel Williams ( the lifestyle photographer who is the
reason I started lifestyle photography) and Catherine Connor a business expert.
Annabel stepped away from the business a few years ago to go back to photography, while Catherine has
taken the business from strength to strength.
Main Business
Lifestyle Photography &
Business Training based in
Cumbria (and now running
courses in
Passive Income
Online Courses
Other Income
I believe she also co-owns
(with her husband) an award
winning Artisan Bakery too.
Public Speaking
Training Holidays
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www.aspirephotographytraining.co.uk

7. NO.4 - MELISSA LOVE
Mellissa is a graphic designer (and amateur photographer) who works with some world renowned
Photographers (including Zach & Jody in the US), creating blogs, websites and branding
Main Business
Web Design & Branding
Passive Income
Ready-made blog templates
Ready-made add-ons for
blogs
Other Income
1-1 Training
workshops
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www.melissalove.co.uk

8. NO.5 – SARAH GARDENER
Sarah’s specialises in beautiful images of flowers and plants have led to her creating books and Photoshop
Actions.
She has a wonderful blog that she keeps up to date with her photos and shows off her Photoshop actions.
Main Business
Flower/plant Photographer
Passive Income
Books
Photoshop Actions
Other Income
Training
www.sarahgardner.com
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9. NO.6 – CAT HEPPLE
Cat is a wedding photographer based in Yorkshire – with a high fashion and editorial feel to her images. A
former presenter on the BBC, she also has a blog where she gives advice on speaking in public and in front
of a video camera.
Main Business
Wedding Photographer
Passive Income
Book on Natural Posing
Online audio Training
Other Income
1-1 Training
Workshops
Public Speaking
www.CatHepplephotography.com
www.lightofathousandstars.com
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10. NO.7 – LISA DEVLIN
Lisa is a wedding photographer based in Brighton who also runs the Photography Farm (training
school for photographers) and creates Photoshop actions for photographers
Main Business
Wedding Photographer
Passive Income
Online training via
Photography Farm
Photoshop Actions
Other Income
Photography Farm – a school
for wedding photographers
Workshops
http://devlinphotos.co.uk
http://www.photographyfarm.co.uk/
http://www.devlinsactions.co.uk
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11. NO.8 – JONNY DRAPER
Jonny is a Manchester wedding photographer specialising in contemporary style reportage wedding
photography in Manchester, Cheshire, Lancashire.
I’ve included Jonny in this list because he also has Photography Associates. Photographers who
work under his brand, and presumably will pay a % of their profit to do so.
Main Business
Wedding Photographer
Passive Income
Photography Associates –
photographers who work
under his brand
Other Income
Training
Workshops
Bridal Boutique (owned with
his wife)
http://www.jonnydraper.co.uk
http://lovebridalboutique.co.uk/index.html
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12. NO.9 – DAMIEN LOVEGROVE
Damien started his career as a cameraman at the BBC and went on to become a successful
photographer, whilst also creating stock photography. He is one of the top photography trainers in
the UK and has only recently retired from shooting weddings.
Main Business
Photographic Holidays
Workshops
1to1 training
Passive Income
Training Video’s - DVD
Books
PDF’s
Online training
Stock Photography
Other Income
Product Sales – Lighting
equipment
www.lovegrovephotography.com
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13. NO.10 – VICKY KNIGHTS
Vicky is a family & kids lifestyle photographer based in Surrey in the UK; she also runs workshops
and training for photographers and parents
Main Business
Family Lifestyle Photography
Passive Income
Online training for parents
Other Income
Business Retreats for
Photographers – Delight
Retreats
1-1 Mentoring
Workshops
http://vickiknights.co.uk
http://www.photographyforbusyparents.com
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14. NO.11 – SUE WESTWOOD RUTLEDGE
I am led to believe that Sue was originally a general photographer but her love of Horses led to the
creation of The Horse Photographer brand where not only does she take stunning images of horses
(with or without their riders) but now also offers franchises
Main Business
Horse & Dog Photography
Passive Income
Franchises – Initial payment
plus ongoing commission
Fine Art Prints – Horses
Other Income
Training
http://www.horsephotographeruk.co.uk
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15. NO.12 – KATE HOPEWELL-SMITH
Kate is a wedding and Portrait photographer based in the south of the UK. Though she doesn’t
appear to create any passive income, it is interesting to see the other things that she gets involved
with.
Main Business
Wedding & Family
Photography
Passive Income
Not known
Other Income
Training
1to1 training
Mentoring
Branding
Nikon Ambassador UK
Magazine Writer
http://www.katehopewellsmith.com
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16. NO.13 – ROSIE PARSONS
Originally Rosie was a wedding and portrait photographer, however she’s currently looking to
offering online training. She also at one time ran the blog www.thephotographyparlour.co.uk which
was very popular.
Main Business
Photography training
Passive Income
Online Photography Training
Other Income
Not Known
http://rosieparsons.com
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17. NO.13 – NICOLA TAYLOR
Nicola Taylor is an interesting one. She takes fine art self-portraits and gives them as an almost
magical feel and then sells them as prints (and other products). She’s also just launched another
business selling business workbooks.
Main Business
Self Portraits - Prints &
merchandise
Passive Income
Self-portraits – Prints &
Merchandise
Creative Photography online
Course
Business Workbook
Prints – Etsy
Other Income
Not Known
http://www.nicolataylorphotographer.co.uk
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18. OTHER INTERESTING PEOPLE
There are photographers doing all sorts of different things for extra income, but some have used what they
know of the industry to improve it.
Stewart Randall
Stewart was originally a very respected wedding photographer based in Yorkshire (UK). A few years ago he
started the Wedding Album company Folio Albums, which has become one of the best-loved Wedding Album
manufacturers in the UK. He spotted a gap that needed filling!
www.folioalbums.co.uk
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20. JASMINE STAR
If you haven't heard of Jasmine Star, quite frankly I’m not sure you’re a wedding photographer…
Jasmine was one of the first wedding photographers I followed and has become pretty famous within the
wedding industry, appearing in countless magazines, on CreativeLive, in her own videos, running workshops,
creating magazines and public speaking.
Main Business
Wedding Photography
Passive Income
EBook’s
Magazines
Templates for photographers
Print Books
Online Training
Blogging
Videos
Other Income
Public Speaking
Training on CreativeLive
www.jasminestar.com
www.jasminestarphotography.com
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21. SUE BRYCE
Here's another unbelievably successful photographer (Australian), who took her knowledge of how to make
women look great in photographs and taught it to everyone.
Since her appearance on CreativeLive back in 2012, she has created Training manuals, posing guides and
obviously videos.
Main Business
Beauty Portrait Photography
Passive Income
EBook’s
Online Training Courses
Posing guides
Online Training (CreativeLive)
Other Income
CreativeLive
Training
Public Speaking
www.subryce.com
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22. MELISSA HILL
Melissa is another American wedding photographer who has moved into other areas after becoming a
successful photographer.
The main reason being her very popular blog where she gives excellent free training. Check out her series
on Flash. As the blog gained popularity she began to expand into other areas.
Main Business
Wedding & Portrait
Photography
Passive Income
Templates for photographers
Photography Associates
Affiliate Marketing
Other Income
Wedding album design
company
Workshops
Training
www.melissajhill.com
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23. CHASE JARVIS
Chase Jarvis is a highly prolific photographer, again in the USA. He shoots major campaigns, he shoots
portraits and has brought out books {and has a brilliant Podcast ChaseLive}.
More importantly he created the Free Training website CREATIVELIVE. Where you can watch photography
(and business) training for free while it’s live. Then if you want to keep the training you buy the videos.
Main Business
Wedding & Portrait
Photography
Passive Income
EBook’s
Print Books
Online Training Course
Affiliate Marketing
Blog Sponsorship
Podcasts (sponsorship)
Training Videos
YouTube (sponsorship)
Other Income
CreativeLive
www.chasejarvis.com
www.creativelive.com
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24. TAKE AWAY…
Here are a few things to take away from this report.
• There are so many different ways that photographers have created extra
income because of their photography business.
• The most common ways seem to involve Training.
• These people started off you like you and actively looked for ways to
find extra income.
• If they can do it so you can you.
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25. THE BIG FINALE…
So it’s as simple as that.
Photographers all over the UK (and the world) are creating a living by using
their skills as photographers in different ways, and you can to too.
Visit www.thepassivephotographer.com the place where photography &
creative business owners can find useful information, advice, insights,
resources and inspiration for running and growing their businesses
through passive income.
Facebook – www.facebook.com/thepassivephotographer
Twitter - @thepassivephoto
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