Most people want to know: WHY should I use LinkedIn? Someone invited me to LinkedIn. I made a profile, have a few connections and now I wonder WHY am I on this website? How can I benefit from LinkedIn without spending too much time?

1. www.digitalmarketingexperts.ca
TEL: 1-800-289-4019
LinkedIn
Benefits and Features

2. The buyer’s process has changed

3. Most people want to know:
• WHY should I use LinkedIn?
• Someone invited me to LinkedIn. I made a profile,
have a few connections and now I wonder WHY
am I on this website?
• How can I benefit from LinkedIn without spending
too much time?

4. Business people -
connecting with business people.
It’s still all about people!

5. Some are content to only take from others.
What’s your networking attitude?

6. “I want to share
information in a
reactive and
proactive way
without expecting
anything in return.”
What’s your networking attitude?
Can you adopt this attitude?

7. LinkedIn has re-engineered its
features and benefits!
Image Credit:
From Wikimedia Commons, the free media repository

8. Blog Posts on LinkedIn
Try writing a blog post!
Click on the small icon that appears in the right
corner where you would normally
type your status updates.
Click

9. Clicking on the icon then takes you to a new window,
(resembling the Wordpress interface) where you can write
and edit a post.
Blog Posts on LinkedIn

10. New Edit Feature
LinkedIn has simplified the profile editing experience.
You’ll notice a number of changes:
Now instead of selecting “edit” each time you want to make changes to a
section of your profile, you can simply click on that section and begin typing.

11. View profile
You can now see what your profile looks like to those that find it – just
click on the “View profile” button on the top of the profile.

12. Showcase Your
Accomplishments
LinkedIn has made it easier for you to showcase your accomplishments.
Optional categories like volunteer work and certifications are now front
and center to make it easier for you to add them to your profile.

13. Keywords Keywords Keywords
Are you a premium member?
• Get discovered!
• Take advantage of the new
keyword feature
• LinkedIn provides keyword
suggestions for your summary
• Edit your profile using keywords
• Get insights into how to help
others find you for business
opportunities

14. Build A Profile On LinkedIn Tips
Tell A Story:
• Use your profile summary and
experience to tell your story
• Improve credibility
4 keys to gain credibility:
• Skills & Endorsements
• Recommendations
• Portfolio
• Projects

15. Networking on LinkedIn
• 1st direct connections make up the 1st degree of your network
• 2nd connections to each of your direct connections make up your 2nd degree
• 3rd connections to those in your 2nd degree make up your 3rd degree
• Personalize your message to each connection
• Keep in touch
• Export on Excel

16. LinkedIn Groups
Join the right group.
Check the group statistics.
Is it the right group for you?
Can you establish yourself as a thought leader?

17. Stay engaged with your customers through groups.
Join discussions (the right ones).
LinkedIn Groups

18. Add value and provide thought leadership.
Share your LinkedIn on other social media platforms
LinkedIn Groups

19. LinkedIn Company Pages
Describe what you offer, add your specialties and contact info.
What is your unique selling proposal?
What sets you apart from your competition?
Write a company profile:

20. Add company logo.
Add banners. Add the follow button.
Add links to your website, blog, newsletter.
Include visual identity, branding
LinkedIn Company Pages

21. Post updates about company and industry news.
Include images, video, presentations.
Ask questions and encourage comments.
Engage LinkedIn Members
LinkedIn Company Pages

22. Create a career page!
Describe the application process.
Provide updates on status of positions available.
Are you looking for talent?
LinkedIn Company Pages

23. What was your reach in the past week or month?
Analytics
LinkedIn Company Pages

24. Check on your engagement
Analytics
LinkedIn Company Pages

25. Find out what types of posts drive numbers higher.
Check on your progress over time.
Analytics
LinkedIn Company Pages

26. Smart phone users are invited to receive interactive messages.
Close the gap in your marketing strategy!
What is SMS Marketing?
Short Message Service
AKA . . .
Text Messaging
Announcing our new
SMS Marketing Services

28. SMS Marketing Services
Improve engagement with
your customers by sending:
• Links to your website
• Voting campaigns
• Discount coupons
• Surveys
• And more!
Let us create powerful text
messaging campaigns for you!

29. • We get it! you need to be online, and you
don’t want to break the bank on your
marketing budget.
• Our goal is to increase your Return on
your investment
• We are proficient at attracting and
retaining customers to drive sales.
Our happy customers:

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