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Studies reveal the human brain retains only 20% of text but 80% of visuals. Brands that “listen” to public social photos in addition to text can engage with customers posting authentic experiences and leverage these insights gathered “in the wild”.
Ditto looked across several categories and discovered 6 common themes associated with high exposure/ engagement on social photos containing brands. 18 are featured in this report. Learn why photo listening can help brands tap into visual consumer conversations to inspire light-hearted yet strategic visual content that gets shared.