1. Key skills for managers
More:
Than:
1

2.  The law of attention -
be boring and promote sleep
 The law of forgetting –
keep reminding to hammer home
 The rules of remembering
the rule of three is highly sticky
2

3. Tell them what
you need them to
know
Tell them what
you’ve told them
3

4. Introduction
•Tell them what you
are going to tell them
•Grab attention-
•What's in it for me?
•Your credibility
Main Body
•Tell them three
main points
•Convince – needs
and solutions
Conclusion
• Tell them what
you’ve told them
• Motivate -
visualize and call
to action
4

6. ENGAGE!
• Grabbing
attention
• Credibility
• Reasons to
listen
THREESECTIONS
•Three sections
•Facts
•Ideas
•Compelling
reasons
•Examples
•Solutions
MOTIVATE
•Summary
•What will
happen if….
•What you
need them to
do