Strategies for Mobile Organizing

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Here is a DigiActive presentation I gave at the NetSquared conference on mobile advocacy strategy.

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Strategies for Mobile Organizing

Hub and Spokes The Obama Campaign SMS Obama Campaign SMS SMS img: HuffPo

Hub and Spokes The Obama Campaign SMS Obama Campaign SMS img: HuffPo Message 1) key facts 2) call to action 3) URL

Hub and Spokes The Obama Campaign SMS Obama Campaign SMS img: HuffPo  1) Control of recipients 2) Control of message 3) Control of timing  1) Expensive 2) Need list 3) Recipients are passive Message 1) key facts 2) call to action 3) URL

Hub and Spokes Try it out!

Network State of Emergency Protested in Pakistan SMS SMS organizer SMS img: France24 activist activist SMS

Network State of Emergency Protested in Pakistan SMS organizer img: France24 activist activist SMS Recipients 1) reach 2) authority 3) credibility 4) diversity

Network State of Emergency Protested in Pakistan SMS organizers activist activist Recipients 1) reach 2) authority 3) credibility 4) diversity img: France24 SMS  1) Distributed cost 2) No list (good for ad hoc) 3) Recipients re-broadcast  1) No control over recipients 2) No control of message 3) Need redundancy

Network Try it out! SMS ? ? ? img: France24 SMS Map your next outreach campaign

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Strategies for Mobile Organizing

1. Strategies for Mobile Organizing

2. Hub and Spokes The Obama Campaign SMS Obama Campaign SMS SMS img: HuffPo

3. Hub and Spokes The Obama Campaign SMS Obama Campaign SMS img: HuffPo Message 1) key facts 2) call to action 3) URL

4. Hub and Spokes The Obama Campaign SMS Obama Campaign SMS img: HuffPo  1) Control of recipients 2) Control of message 3) Control of timing  1) Expensive 2) Need list 3) Recipients are passive Message 1) key facts 2) call to action 3) URL

5. Hub and Spokes Try it out!

6. Network State of Emergency Protested in Pakistan SMS SMS organizer SMS img: France24 activist activist SMS

7. Network State of Emergency Protested in Pakistan SMS organizer img: France24 activist activist SMS Recipients 1) reach 2) authority 3) credibility 4) diversity

8. Network State of Emergency Protested in Pakistan SMS organizers activist activist Recipients 1) reach 2) authority 3) credibility 4) diversity img: France24 SMS  1) Distributed cost 2) No list (good for ad hoc) 3) Recipients re-broadcast  1) No control over recipients 2) No control of message 3) Need redundancy

9. Network Try it out! SMS ? ? ? img: France24 SMS Map your next outreach campaign