Presentation on how professionals can use social media to build their professional brand. The presentation was given to the Lone Wolves NYC group by Mary Ann Halford of BizWorks360.

1. Harnessing Social Media
March 2010

2. ?
What should you be using to build your professional brand?

3. We are all the CMO
of our own
professional brand.
This chart is a helpful
tool in naviga@ng the
“Social Landscape”

4. And Why Does It Ma9er?
We are defined by what Google search results say about us . . . .

6. For today’s purposes, let’s focus on . .

7. What is Twi9er?
Like Except
But it is only 140 characters
But viewable in a lot of places
A giant chat room You choose the people you follow
It’s public and archived on the
web

8. GeBng started on Twi9er
Musts:
• Picture
• Name – One
that people will
know
• Loca@on
• Link to a
website,
LinkedIn
profile, a blog
• Few things
that brand you

9. Recommend Using a Branded Background
Versus

10. Who to Follow?
✓ People you know
✓ Listen:
✓ Use TwiUer Search to find people talking about your
interests
✓ Follow Tweet Stream for Specified Hashtags
✓ Use TwiUer Trending Topics
✓ Follow Lists
✓ Follow Conferences
✓ Engage in Tweet Chats

11. People You Know

12. Listen!

13. Use Twi9er Search to Find People Talking
About Your Interests
Go to search.twiUer.com

14. Analyzing @sco:pony to see if I want to follow him.
He could have a beUer
ra@o of Following to
Followers, but I assume he
is new to twiUer based on
# of tweets
Liked quality of his
tweets
He has an interes@ng blog

15. Follow Tweet Stream for Specified Hashtags
What is a hashtag? #
A hashtag is a way to unite global Tweets around some par@cular topic. Basically, these
are tags that that help those who seek similar content discover your Tweets.
How do you find hashtags?

16. Tools for following Hashtags for Tweet Stream
Example of how I use TweetDeck – monitoring Hubspot, #socialcommerce
and #leadgen as they are relevant to what I am focused on

17. Follow Lists
Good place to find interes@ng lists: www.Listorious.com

18. Follow Conferences
For example, I am currently following Tweet Stream from Search Engine Strategies
2010 here in NYC via TwiUer for interes@ng info. I am able to follow using the hastag
symbol for the Conference which is #sesny
You can have ongoing stream on your You can engage via
desktop via TweetDeck www.Tweetchat.com

19. Engage in Tweet Chats
Wednesday night is a big one:
• #IMCChat @ 8 PM
• #SmallBizChat @ 8 PM
• #TheOnlineMom @ 9 PM
For a schedule of Tweetchats, go to:
hUp://spreadsheets.google.com/ccc?key=ruaz3GZveOsoXUOOt86B3AQ

20. Twi9er Best PracUces
✓ Listen for comments about you. Regularly do a TwiUer Search on you as
well as look at men@ons
✓ Respond to comments and queries
✓ Ask ques@ons
✓ Post links to things people could find interes@ng
✓ Retweet things that you think your followers would find interes@ng
✓ Thank people for retwee@ng you
✓ Use a friendly casual tone
✓ Don’t spam people and block people from following you that indicate
spamming behavior
✓ Check out people following you.

21. Listen for Comments About You
• Regularly do a TwiUer Search on you as well as look at men@ons.

22. Check Out Quality of People Following You

24. Some Important LinkedIn Housekeeping
✓ Make sure you have an up to date picture and preferably use the same
picture for TwiUer
✓ Make sure you use keywords to describe who you are professionally,
versus a @tle
✓ Make sure your profile and summary are up to date
✓ Secure recommenda@ons from people who really know you and can
comment posi@vely on you as a professional
✓ Make sure you have claimed your public profile URL for SEO purposes
✓ Don’t use default invita@on text when making connec@ons. Make it
personal.

25. Other Ways to Harness LinkedIn
✓ Join Relevant Groups
✓ Start or Par@cipate in Conversa@ons
✓ Ask or Answer Ques@ons on LinkedIn
✓ Tap Into Your Network for Help
✓ Integrate Applica@ons

26. Join Relevant Groups

27. Start or ParUcipate in ConversaUons

28. Ask or Answer QuesUons on LinkedIn

29. Tap Into Your Network for Help

30. Use Relevant ApplicaUons

31. Some Summary Thoughts
✓ Social Media is not a sprint – it is a journey
✓ Alloca@ng @me to it in reasonable chunks makes sense – some
recommended guidelines for beginning to get more out of both
✓ TwiUer
✓ 5 ‐ 10 Minutes in AM
✓ 5 – 10 Minutes MidDay or End of Day
✓ LinkedIn
✓ Once or Twice a Week engaging with Groups or Discussions
✓ Monthly Check Up of Your Profile
✓ Be authen@c and have fun!

32. Social Media Works!
Case Example:
WorkLifeFit

33. Thank You!
Mary Ann Halford
Founder and Chief IntegraUon Officer
BizWorks360
500 Eighth Avenue, 5th Floor
New York, New York 10018
Phone: 212‐216‐0010
E‐Mail: mhalford@bizworks360.com
Twi9er: @MaryAnnHalford