My objective is to leverage my experience while continuing to be challenged. I have 12 years of experience working for service providers delivering marketing intelligence products and services selling B2B products and/ or services. My background in Marketing and Business Development represent a unique combination of disciplines. I have the drive and determination to maintain success achieved in all of the organizations that I have worked with.

1. MARWA ATEF SALEH, MBA
CAREER OBJECTIVE:
My objective is to leverage my experience while continuing to be challenged. I have 12 years of experience working
for service providers delivering marketing intelligence products and services selling B2B products and/ or services. My
background in Marketing and Business Development represent a unique combination of disciplines. I have the drive
and determination to maintain success achieved in all of the organizations that I have worked with.
WORK EXPERIENCE
February 2013-April 2014 Arab Media Forum for Environment and Development (AMFED), Cairo-Egypt
Arab Media Forum for Environment and Development (AMFED) is a non-profit Arab media organization advocating a
culture of dialogue in the Arab world by bringing together the media and various stakeholders through discussion and
the exchange of ideas and also operates in areas of women empowerment (political and economic).
Division: Business Development Title: PR, Communication and Advocacy Officer
 Communicated and drafted different proposals and concept notes presented to embassies and large donors
and received funds from the Swiss and British embassies, I secured half a million dollars’ worth (Cash and
activity participation)
 Opened new channels of cooperation with donor Agencies, Embassies, USAID, European Commission and
WorldBank
 Managed procedures and implemented AMFED media-related functions, like developing the press releases
and writing newsletter for running programs updates on the website.
 Analysed different Media press releases related to running programs and provided concurrent feedback
needed to meet pre-set objectives.
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January 2010-January 2013 Care Direct Egypt LLC. Cairo – Egypt
Care Direct is a direct marketing services Agency operating in BTL (below the line advertising); Care Direct operates in
23 countries doing sampling activities for multinationals for different products in all the Hospitals in a given country
to enable clients to achieve maximum market penetration.
Division: Business Development Title: Operations and Business Development Manager
 Initiated new business with new clientele (Sekem and Reedy group) and increased the span of the the existing
program.
 Established company assets in the start-up phase and in cooperation with the Project manager recruited 180
Health Educators within 16 governorates
 Created Surveys to measure growth rates and penetration rates and analysed feedback from Poof Of Delivery
cards to monitor health educators performance.
 Successfully managed the facilities and managed the move from the establishment facility to the current
office as well as the ware house where a second ware house was added to facilitate the operations
 Lead a team of Operations-logistics, CRM, Data management
 Created payroll sheets & collective monthly analysis for POME (Point Of Market Entrance) Project and
supervised the CRM process.
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2. August 2005-June 2009 International Finance Corporation World Bank group, Cairo – Egypt,
IFC is the private sector arm of the World Bank group and Business Edge Program is IFC brand name of management
training program for SMEs. I escalated from a researcher to an Analyst to Business development officer.
Division: Technical Advisory Services-SMEs Pillar Title: Researcher /Analyst/ Corporate Relation-ship officer
 Managed the content development process for 30 trainer manuals & 36 workbooks for Small and medium
Enterprises, Business Edge, IFC owned brand name for SMEs as a researcher
 Created Surveys to analyse different industries performances on a macro level
 Orchestrated with the team the production and re-launch the Business Edge new communication concept
and BE new promotion material as a marketing analyst
 Designed and implemented promotion campaigns to create demand within the SME target group and
implemented seminars with 3rd parties in different regions in Egypt & MENA Region
 Identified business opportunities to further develop the SME market either through business associations or
relevant active organizations (EJB in Egypt, SMEPS in Yemen)
 Structured a highly successful model responding to needs of corporate clients to improve the business
performance of SMEs in their value chain with large Corporate clients like Unilever, Microsoft, Mobinil and
Novartis, as well as for other corporate clients in other parts of MENA region like Riyadh bank in KSA, HSA
and Hayel el Saeed in Yemen as a Corporate relationship officer
 Permanent member of the proposals evaluations committee from day 1
 Point of contact for SME toolkit in the MENA region Facility
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February 2004- August 2005 3M, Cairo – Egypt
3M is more than a 100 years of innovation, over 50 thousand solutions, owner of the over three Billion USD Scotch
brand and corporate branches and production plants all over the Globe.
Division: Marketing Title: Marketing specialist
 Turned around the Commercial care product line sales from USD 20K to USD 170K in 1 year through
recruiting new distributors for the commercial care products line.
 Planned, organized, executed events, exhibitions and generated sales leads.
 Created, designed and executed efficient marketing communication materials using the assigned agency
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January 2001 – February 2004, ACNielsen- The Nielsen Company, Cairo – Egypt
Arthur Clarke Nielsen is the Largest and oldest Market research Agency worldwide.
Division: Retail Measurement Services Research Executive (RMS-CSS), Title: Research Executive
 Acquired new clients and added new product lines to the existing portfolio and acquired new valuable clients
for the agency.
 Structured top line reports (management summary) and sold this newly tailored product to different clients.
 Insightful data analysis for food and drug categories for key clients like Bayer, SC Johnson wax, Chipsy, Farm
Frites, koki and took part in the pre-launch of 3 chefs.
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3. EDUCATION
 MBA from German University in Cairo: Major Marketing, International trade & Strategic Management, Grade
A-, class October 2011
 B. Arts, Cairo University, Faculty of Commerce English Section, Business Administration. Class May 2000.
LANGUAGES PROFECEINCY:
I speak, read and communicate in Arabic and English languages proficiently and have a fair command of the French
language.
COMPUTER SKILLS:
 Proficient use of MS office (Word, excel and power point)
 Proficient use of lotus notes, outlook
 Good user of Statistical data analysis software SPSS
 Proficient use of retail audit data analysis software (NITE and NITRO)
 Proficient use of CRM software, ACT!
EXECUTIVE SYNOPSIS:
 Proven track record in positively impacting bottom-line numbers.
 Link business objectives to creative strategies
 Create Surveys to collect data needed for gap analysis.
 Provide a clear set of expectations and define measurable objectives (metrics) to measure the progress,
success of a project and mediate disagreements.
TRAININGS ATTAENDED:
 Analytical process training, Nielsen, Sharjah, UAE in 2002
 Marketing Concepts, 3M, Cairo Egypt in 2004
 Communication with SMEs, IFC, Cairo Egypt 2005
 Executive leadership skills, IFC, Cairo Egypt 2006
 Team Building, IFC, Cairo Egypt 2007
 MBTI & Team Building, Cairo Egypt, 2009
ADDITIONAL ACHIEVEMENTS AND EXTRACURRICULAR ACTIVITIES
 Director of Career Advisement Placement Services (CAPS) office (from 1998-2000) and headed the
Employment fair 2000.
 Member of the graduation ceremony team for faculty of commerce, English section first 2 classes 1995 and
1996 classes.
PERSONAL INFORMATION AND CONTACT DETAILS:
 Date of Birth: December 3rd 1978
 Marital status: Married
 E-mail: Marwa.atef@gmail.com,
 UAE Mobile No.: +97156 605 7526
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4.  Egypt Mobile No.: +201001380955
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