The document discusses Martyn Reding's experience leading design teams from 1999 to the present. It describes his approach to research, discovery, definition, and delivery of projects. Some things that went well included establishing content strategy processes, product vision roadmapping, testing frameworks, and onboarding. Challenges included protecting himself, taking on too much too soon, intake management, and adapting leadership style. Current focuses are team safaris, integrating digital and physical design, mapping all touchpoints, and ongoing project work.