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Can design save the world (and should it try?)
Can design save the world (and should it try?),[object Object],Martyn Perks | mail@martynperks.com | twitter: martynperks,[object Object]
Example of design mixed with politics…,[object Object]
Design today:,[object Object],Radicalism is borne out of a conservative agenda,[object Object]
Crisis, crisis, crisis...,[object Object],Crisis of growth (potential),[object Object]
Economy of services not things,[object Object]
`,[object Object],State retreats leaving void of ideas,[object Object]
Professor Richard Layard,[object Object],Cass R.  Sunstein & Richard H. Thaler,[object Object]
&,[object Object],Individuals as emotional and irrational,[object Object]
And the response...,[object Object]
&,[object Object],Institutional crisis to exhibit change,[object Object]
“Underground” reaction: two fingers!,[object Object]
Adrian Shaughnessy, Design Week,[object Object],“The more design is placed at the forefront of the radical new thinking around finance, urban living and social change, the more likely it is to prosper…”,[object Object],Designers want to fill void,[object Object]
Paola Antonelli is senior curator of Architecture and Design at The Museum of Modern Art	,[object Object],“even when they [designers] tackle topics like prison life, aging, or obesity; they do not simply work, they give people a sense of hope and strength… society’s new pragmatic intellectuals.”,[object Object]
The unstoppable designer?,[object Object],Example: behaviour change,[object Object]
Cabinet Office’s Behavioural Insight Team,[object Object],small charitable donations when using cashpoints,[object Object],learner drivers be opted in to an organ donation scheme,[object Object],lottery to encourage people to take tests to prove they have quit smoking,[object Object],Designing in implicit behaviour change,[object Object]
AKA the Ministry of design nudges,[object Object]
Schiphol airport, Amsterdam,[object Object],Employ trickery to get us to focus!,[object Object]
Building interiors, displays, advertising, packaging and of course signage…,[object Object],Target ‘unhealthy’ social norms,[object Object]
Insurance forms, websites, marketing campaigns to voting forms,[object Object],Implicit opt-ins instead of debate,[object Object]
Masdar city, Abu Dhabi: enforced pedestrianised areas,[object Object],Everything designed around behaviour,[object Object]
But what about our liberty?,[object Object],Debate is being designed out,[object Object]
‘you never change things by fighting the existing reality. To change something, build a new model that makes the existing model obsolete’,[object Object],Buckminster FullerUS architect, designer, futurist,[object Object],Forget pragmatism, question everything,[object Object]
‘ambition is to make a dent in the universe’,[object Object],Steve Jobs, Apple Inc,[object Object],Excel in expert-led design leadership,[object Object]
‘envision and investigate new product meanings, through a broader, in-depth exploration of the evolution of society, culture, and technology. ’,[object Object],Professor Roberto Verganti,[object Object],Objectivity is essential in leading change,[object Object]
Your turn…!,[object Object]

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