These are the slides used in the Brighttalk web conference on 21/9/2011. They describe the zinzing, foreasts, opportunities and threats associated with Cloud Computing.

1. UK Cloud Computing – Opportunities And Risks Martin Hingley, ITCandor (mhingley@itcandor.com) BrightTALK, September 21 st 2011

5. There are many Cloud Computing supplier types Cloud Computing Suppliers Outsourced Data Centre Google Microsoft Amazon NCD Virtustream HP OS and Middleware Google Java Python VMWare Websphere Redhat Citrix VMWare Microsoft 2X Software PaaS, IaaS Cisco Dell EMC HP IBM Rackable Sun Verari AVEA Services Metering/Billing Salesforce.com SAS Fujitsu Software IBM Jamcracker SaaS, BPaaS Microsoft Salesforce.com Google Mail Quicken Oracle Telecoms BT T-Mobile O2 Virgin Media Orange Vodafone NTT 3 HOSTING INFRASTRUCTURE SERVICE PROVISION All ITC Suppliers are involved

6. UK Cloud Computing spending in 2011 Development Services 6.4% Delivery Platforms 10.6% Telecom Connections 14.2% Retail Services 61.3% Access Devices 5.4% Total Cloud Computing: £33B Cloud Retail Services: £21B Cloud Computing spending is 16% of £200 ITC market in 2011 PaaS 1.6% Broadband 51.3% Managed Service 2.8% Internet Service 34.2% SaaS 6.1% IaaS 3.8%

7. UK Cloud Computing spending by customer type and location Total Cloud Computing: £33B Consumer spending dominates, mostly for services Stronger adoption by Generation Y Consumer 51.7% Small 22.3% Medium 7.3% Large 18.7% On Premise 23.3% Off Premise 76.7%

8. Private, Hybrid and Public Clouds – comparing benefits Multi-Tenancy offers the best balance for most users Hybrid Multi- Tennant Cloud (off premise) TCO Security Elasticity Performance Average Hybrid Private Cloud (on/off premise) TCO Security Elasticity Performance Average TCO Security Elasticity Performance Average Public Cloud (off premise) Private Cloud (on premise) TCO Security Elasticity Performance Average

11. Vendor Investment Example - IBM’s Cloud Computing Reference Architecture Suppliers offer savings if users adopt a common infra-structure

12. Cloud Computing is changing the Channel Telecom Service Hardware Software IT Service Consumer Business L M S Data Centre Data Centre suppliers distributors resellers Will users trust more distant relationships? Aggregator

13. The UK Cloud Computing Market Forecast (£B) by Type £0 £5 £10 £15 £20 £25 £30 £35 £40 £45 £50 2008 2009 2010 2011 2012 2013 2014 2015 2016 Retail Services Development Services Telecom Connections Delivery Platforms Access Devices

14. UK Cloud Computing Retail Services Market (£B) by Type £0 £5 £10 £15 £20 £25 £30 2008 2009 2010 2011 2012 2013 2014 2015 2015 Internet Service Broadband Managed Service PaaS IaaS SaaS

15. UK ITC Cloud Computing And Traditional ITC Spending (£B) £0 £10 £20 £30 £40 £50 £60 £70 £80 2003 2004 2006 2006 2007 2008 2009 2010 2011 2012 2013 2014 2015 2016 16% 20%