CSR is especially important in an economc downturn. It gives a compny a opportunity to demonstrate its commitment to specific groups of stakeholder and understant the needs of future customer types.

1. Corporate And Social Responsibility
Strategies In The ITC Downturn
Martin Hingley, Managing Director, ITCandor Limited
Contact: Martin_Hingley@Yahoo.co.uk

2. Agenda – CSR In The ITC
Downturn
• Defining Corporate and Social Responsibility (CSR)
• Who Owns the Strategy?
• Classifying Four Types of Stakeholder
• Typical Activities in 2009
• Beyond Green IT And Recycling – The Arrival Of The Disposal
Channel
• Why is CSR Important in the Downturn?
• Conclusions – How to Modify Your CSR Strategy
ITC Analyst Report 2

3. Defining ‘Corporate and Social
Responsibility’
• “An organization’s strategy to behave ethically and contribute to
ecological and economic development – directed at specific types
of stakeholders, who fall into classes of clients, staff, communities
and the environment”
• Non-financial elements a company’s strategy
• Beyond mere compliance legal requirements of national and
international legislation
• Doing something extra to help specific stakeholders
• Often linked to sustainability and environmental concerns
ITC Analyst Report Source:/Notes:
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4. Own Owns The CSR Strategy?
• CSR is often associated with the founders of an Organisation (e.g. ‘The
HP Way’)
• Typically a Board-Level strategy
• Different departments take responsibility by Stakeholder
– HR for Staff and Communities
– Manufacturing for Staff and Contract workers
– Customer support for Clients
– Manufacturing and Logistics for The Environment
• The Company’s CEO is usually ultimately responsible
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5. Four Types Of CSR Stakeholder
All CSR Activities are
4. The Environment Designed to Meet the
Needs of Four Types
3. Communities of Stakeholder:
2. Clients 1.Staff – the
company’s employees
1. Staff or contractors (not
directors or owners)
Owners 2.Clients –
consumers or
The organisations buying
Company the company’s
offerings
Shareholders 3.Communities –
locations or
underprivileged
groups (sexual, ethnic
or class)
4.The Environment
– the biosphere
(human, animal and
plant)
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6. Typical 2009 CSR Activities
Carbon
Carbon Recycling
Trading
Trading
4. The
2. Clients
Environment
Alternative
Reverse Energy
Logistics Carbon
Usage
Supply Audit
Chain Power
Ethics NGO Efficiency
Engagement Family
Community Alignment
Project Economic
Development Diversity
Programmes
3. Communities 1. Staff
Charity Minority
Donation Employment Flexible
Philanthropy Working
Hours
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7. Beyond Green IT And Recycling – The Arrival
Of The Disposal Channel
Sell
Distribution End Of Life
1st Customer Recycler
Ship 2nd Customer
Resell
Re-
Finished Goods purpose
Nth Customer
Manufacturer
Assemble Recover Scrap
Component
Manufacturer Component
N Manufacturer Raw Recycled
A Landfill
Material Material
Component
Manufacturer Process
B
ITC Analyst Report 7

8. Vendors are Currently Immersed in CSR
Activity
• Microsoft – The Gates Foundation curing AIDS/HIV in Africa, Unlimited
Potential for Emerging Countries
• IBM – IGF Bridge Finance for ARRA and other Government Re-
Generation Projects, Ghanese IT/Business Professional development,
with the Feminist Press to encourage more women in Science, with an
EU consortium on memory loss in aging populations, the ‘Nutritious
Rice Project’, with IBEC for rural American broadband access
• HP – Privacy and Data Protection, Supplier Code of Conduct, Global
Citizenship report
ITC Analyst Report 8

9. Why is CSR Important in the ITC Downturn?
• Governments are investing in alternative energy – Smart Grids, solar,
wind, wave and nuclear
• ‘Cash for clunkers’ to stimulate manufacturing
• Train and road transformation projects
• News ways to handle unemployment needed
• Stronger EU legislation- Reduction Of Hazardous Substances (ROHS)
and Waste Electrical and Electronic Products (WEEE) for instance
• Nordic Swan, Green Angel and Energy Star Certifications
• The US Obama Presidency is catching up on environmental activities
• UK politician expense claim scandal demonstrates the power of
‘downturn puritanism’
ITC Analyst Report 9

10. Conclusions – How to Modify Your CSR
Strategy
• Define your chosen stakeholders
• Look to introduce Unique (not ‘Best’) Practices to differentiate
• Keep CSR activities ahead of legislation
• Don’t treat CSR like a normal product or service
• Link CSR activities to future client groups
• Contact – Martin_Hingley@yahoo.co.uk (+447791104555)
ITC Analyst Report 10