5. About me (so far)
• Walt Disney Corporation
• Associated Consultants Ltd
• Bridgend County Borough Council
• Newport City Council
• CEMAS (University of South Wales)
6. App
app
[ap]
noun Computers, Informal.
an application, typically a small,
specialised program downloaded
onto mobile devices
http://dictionary.reference.com/browse/app
7. Mobile Website
A Web site designed for the
small screens of mobile phones
http://encyclopedia2.thefreedictionary.com/mobile+Web+site
9. Responsive
Website
Responsive web design (RWD) is a web design approach
aimed at crafting sites to provide an optimal viewing
experience—easy reading and navigation with a minimum
of resizing, panning, and scrolling—across a wide range of
devices (from desktop computer monitors to mobile
phones)
http://en.wikipedia.org/wiki/Responsive_web_design
17. Useful
• Does it fulfil a business or personal need
• Does it just replicate information more
easily accessible elsewhere? (e.g. A
website)
• Will it become part of someone’s routine
(work or personal)
18. Usable
• Is its purpose obvious?
• Is there a reason to keep using it?
• Can it be used?
19. Used
• Will it sell?
• Will it sell something else?
• Will it raise your profile?
31. Used .. For free• Licence app to BBQ and disposable BBQ
manufacturers
• Are there health and safety obligations BBQ
manufacturers must conform to (and can the app
help)
• Upsell for other products
• Licence in recipes from food manufacturers
(target market – next step is food)
32. Used ..• Locate shops that sell BBQ / Disposable bbq
• Present vouchers to customers when weather is
hot
• Sun / weather features in app
36. Usable
• Follows the business process of a valuation
• Links with Enterprise data – brings the office to the iPad
37. Used
• Free to Download
• Must have an Enterprise account to use
app
• Upsell to existing clients, or reason to
buy Enterprise Software (or stay with
software)
40. Usable
• Asks as few questions as possible
• Most of the app does not need an internet connection
• Most boiler fitters are not sales people and are more
trusted as a result – app aids the sales process
https://itunes.apple.com/gb/app/worcester-bosch-
group/id373573685?mt=8
41. Used
• Free to Download
• Only recommends Worcester boilers
• Incentive to fitters, can link to their
website / address as a qualified fitter
44. Usable ?
• Park Maps
• Attraction Info
• Set your own agenda
• Hotel Information
45. Used
• Replacement to printed park guide
• Relive the experience after the
adventure, or plan the adventure
beforehand
• Incentive to fitters, can link to their
website / address as a qualified fitter
46. But..Customer Reviews
1 star - Rubbish!
by Davie1188App won't go past opening screen. I'm connected to
wifi so I know it's not Internet connection. Sort it out please Disney!
3 stars - Can we have it for the Blackberry 10?
by Muttley1900Great little app and have always used it before and
during our yearly trips to DLP - now changing phones to a Blackberry
10 and would love to see this app made available for it.
1 star - Needs Updating
by london_e3Have just downloaded this app to get some information
and the Park Ticket prices are showing as valid for 2012. Not really a
whole lot of use. What else might be unreliable? I'll delete this and
use the web for info instead.
50. Usable ?
• Popular Stories and cartoon character
from Golwg and Wcw
• Interactive colouring activities
• Audio and written
• Welsh (and English translation)
51. Used
• Free to download
• In app purchases provide commercial
income
• Specialised marketplace for Welsh
Language apps
