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Introduction to Data Science - ESCP Europe

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Why Data is becoming a competitive advantage in all verticals.

Introduction to Data Science given to ESCP Europe Master 2 in Feb 15'.

Martin DANIEL - @martindaniel4

Veröffentlicht in: Daten & Analysen
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Introduction to Data Science - ESCP Europe

  1. 1. Introduction to Data Science MS - ESCP Europe - 14/02/15 Martin Daniel @martindaniel4Source : www.d3js.org
  2. 2. Entrepreneurship Media solutions Head of Data Science Founder (100 m texts processed) Lecturer 1 week - data science Bootcamp Founder Organizer d3js / Data For Good 2010 2011 2015 Martin Daniel @martindaniel4
  3. 3. Martin Daniel @martindaniel4 & Source : http://www.mercialfred.com/infographie-sms-dechiffres.html
  4. 4. Data is « eating the world » trifacta.com, 2013 Martin Daniel @martindaniel4Source : www.trifacta.com
  5. 5. Martin Daniel @martindaniel4Source : www.raremaps.com Matthew Fontaine Maury 1806 - 1873
  6. 6. More Data Better AlgorithmsMore users Better Service Martin Daniel @martindaniel4 Data Startups Virtuous Cycle
  7. 7. Martin Daniel @martindaniel4 E-commerce Healthcare Travel Sports Government
  8. 8. Martin Daniel @martindaniel4 Percentage of proprietary statin prescribing by CCG, UK NHS, prescribinganalytics.com, 2011 - 2012 > 200 million £ saving / year # Healthcare
  9. 9. Martin Daniel @martindaniel4 Google Flu Tracker vs CDC Official Report Google.org, 2011 - 2012 t(Google) = t(CDC) - 2 weeks # Healthcare Source : www.google.org/flutrends/
  10. 10. Martin Daniel @martindaniel4 Uber e-hailing map in NYC uberdata, June 2013 # Travel t(Uber) < t(Taxi) Source : http://blog.uber.com/tag/uberdata/
  11. 11. « Machine Learning is the field of study that gives computers the ability to learn without being explicitly programmed. » Arthur Samuel, 1959 Martin Daniel @martindaniel4
  12. 12. Martin Daniel @martindaniel4 More Data Beats Usually Better Algorithms Banko & Brill, Microsoft Research, 2001 e.g : Choose between {to, two, too} For breakfast I ate __ eggs Source : Michele Banko , Eric Brill, Scaling to Very Very Large Corpora for Natural Language Disambiguation (2001)
  13. 13. Rank
  14. 14. Dans quel ordre afficher des produits dans une liste ? Martin Daniel @martindaniel4Source : fifty-five.com
  15. 15. Taux de clic par position et par liste juin 2013 • Liste = Carrefour d’audience • Merchandising manuel ou générique • Problématique large, tous secteurs Source : fifty-five.com Martin Daniel @martindaniel4
  16. 16. Taux d’ajout au panier cumulés robes 1 / robes 2 3S – nov 2013 – fev. 2014 Taux de passage cumulés robes 1 / robes 2 3S – nov 2013 – fev. 2014 Source : fifty-five.com Martin Daniel @martindaniel4
  17. 17. Search Analytics Martin Daniel @martindaniel4
  18. 18. Détecter automatiquement les requêtes mal catégorisées. Martin Daniel @martindaniel4
  19. 19. « Husky » {freq: 15, aff: 0.4, cat: abc, res: 10, loc: 1, typo:Quoi Etc..} Modélisation Ok Quoi > Qui Qui > Quoi Logs Processing Visualisation Martin Daniel @martindaniel4 Training Training Production
  20. 20. New Marketing Skills Strategy Data Marketing Martin Daniel @martindaniel4
  21. 21. • Learn to code ! • 9-week coding bootcamp • 1-week data science Kit Martin Daniel @martindaniel4
  22. 22. Merci ! Martin Daniel @martindaniel4

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