Suche senden
Hochladen
Tictrac AIGA NY Talk
•
4 gefällt mir
•
1,053 views
Martin Blinder
Folgen
The talk I gave for AIGA NY, at the Museum of Art and Design in NY.
Weniger lesen
Mehr lesen
Technologie
Wirtschaft & Finanzen
Business
Melden
Teilen
Melden
Teilen
1 von 89
Empfohlen
Minimal pairs "ee" and "i"
Minimal pairs "ee" and "i"
Candice Marshall
Classifieds
Classifieds
Tina Pallas
Defects of knitting
Defects of knitting
jennyshalini
Panda E A4
Panda E A4
epst
Tictrac
Tictrac
Martin Blinder
Digitalk Martin Blinder - 260911
Digitalk Martin Blinder - 260911
Martin Blinder
2024 State of Marketing Report – by Hubspot
2024 State of Marketing Report – by Hubspot
Marius Sescu
Everything You Need To Know About ChatGPT
Everything You Need To Know About ChatGPT
Expeed Software
Empfohlen
Minimal pairs "ee" and "i"
Minimal pairs "ee" and "i"
Candice Marshall
Classifieds
Classifieds
Tina Pallas
Defects of knitting
Defects of knitting
jennyshalini
Panda E A4
Panda E A4
epst
Tictrac
Tictrac
Martin Blinder
Digitalk Martin Blinder - 260911
Digitalk Martin Blinder - 260911
Martin Blinder
2024 State of Marketing Report – by Hubspot
2024 State of Marketing Report – by Hubspot
Marius Sescu
Everything You Need To Know About ChatGPT
Everything You Need To Know About ChatGPT
Expeed Software
SIP trunking in Janus @ Kamailio World 2024
SIP trunking in Janus @ Kamailio World 2024
Lorenzo Miniero
A Journey Into the Emotions of Software Developers
A Journey Into the Emotions of Software Developers
Nicole Novielli
"Debugging python applications inside k8s environment", Andrii Soldatenko
"Debugging python applications inside k8s environment", Andrii Soldatenko
Fwdays
Sample pptx for embedding into website for demo
Sample pptx for embedding into website for demo
HarshalMandlekar2
Advanced Computer Architecture – An Introduction
Advanced Computer Architecture – An Introduction
Dilum Bandara
unit 4 immunoblotting technique complete.pptx
unit 4 immunoblotting technique complete.pptx
BkGupta21
Ensuring Technical Readiness For Copilot in Microsoft 365
Ensuring Technical Readiness For Copilot in Microsoft 365
2toLead Limited
Developer Data Modeling Mistakes: From Postgres to NoSQL
Developer Data Modeling Mistakes: From Postgres to NoSQL
ScyllaDB
Tampa BSides - Chef's Tour of Microsoft Security Adoption Framework (SAF)
Tampa BSides - Chef's Tour of Microsoft Security Adoption Framework (SAF)
Mark Simos
Time Series Foundation Models - current state and future directions
Time Series Foundation Models - current state and future directions
Nathaniel Shimoni
The Fit for Passkeys for Employee and Consumer Sign-ins: FIDO Paris Seminar.pptx
The Fit for Passkeys for Employee and Consumer Sign-ins: FIDO Paris Seminar.pptx
LoriGlavin3
Transcript: New from BookNet Canada for 2024: BNC CataList - Tech Forum 2024
Transcript: New from BookNet Canada for 2024: BNC CataList - Tech Forum 2024
BookNet Canada
How to write a Business Continuity Plan
How to write a Business Continuity Plan
Databarracks
WordPress Websites for Engineers: Elevate Your Brand
WordPress Websites for Engineers: Elevate Your Brand
gvaughan
What is Artificial Intelligence?????????
What is Artificial Intelligence?????????
blackmambaettijean
A Deep Dive on Passkeys: FIDO Paris Seminar.pptx
A Deep Dive on Passkeys: FIDO Paris Seminar.pptx
LoriGlavin3
Use of FIDO in the Payments and Identity Landscape: FIDO Paris Seminar.pptx
Use of FIDO in the Payments and Identity Landscape: FIDO Paris Seminar.pptx
LoriGlavin3
Training state-of-the-art general text embedding
Training state-of-the-art general text embedding
Zilliz
Rise of the Machines: Known As Drones...
Rise of the Machines: Known As Drones...
Rick Flair
Generative AI for Technical Writer or Information Developers
Generative AI for Technical Writer or Information Developers
Raghuram Pandurangan
Product Design Trends in 2024 | Teenage Engineerings
Product Design Trends in 2024 | Teenage Engineerings
Pixeldarts
How Race, Age and Gender Shape Attitudes Towards Mental Health
How Race, Age and Gender Shape Attitudes Towards Mental Health
ThinkNow
Weitere ähnliche Inhalte
Kürzlich hochgeladen
SIP trunking in Janus @ Kamailio World 2024
SIP trunking in Janus @ Kamailio World 2024
Lorenzo Miniero
A Journey Into the Emotions of Software Developers
A Journey Into the Emotions of Software Developers
Nicole Novielli
"Debugging python applications inside k8s environment", Andrii Soldatenko
"Debugging python applications inside k8s environment", Andrii Soldatenko
Fwdays
Sample pptx for embedding into website for demo
Sample pptx for embedding into website for demo
HarshalMandlekar2
Advanced Computer Architecture – An Introduction
Advanced Computer Architecture – An Introduction
Dilum Bandara
unit 4 immunoblotting technique complete.pptx
unit 4 immunoblotting technique complete.pptx
BkGupta21
Ensuring Technical Readiness For Copilot in Microsoft 365
Ensuring Technical Readiness For Copilot in Microsoft 365
2toLead Limited
Developer Data Modeling Mistakes: From Postgres to NoSQL
Developer Data Modeling Mistakes: From Postgres to NoSQL
ScyllaDB
Tampa BSides - Chef's Tour of Microsoft Security Adoption Framework (SAF)
Tampa BSides - Chef's Tour of Microsoft Security Adoption Framework (SAF)
Mark Simos
Time Series Foundation Models - current state and future directions
Time Series Foundation Models - current state and future directions
Nathaniel Shimoni
The Fit for Passkeys for Employee and Consumer Sign-ins: FIDO Paris Seminar.pptx
The Fit for Passkeys for Employee and Consumer Sign-ins: FIDO Paris Seminar.pptx
LoriGlavin3
Transcript: New from BookNet Canada for 2024: BNC CataList - Tech Forum 2024
Transcript: New from BookNet Canada for 2024: BNC CataList - Tech Forum 2024
BookNet Canada
How to write a Business Continuity Plan
How to write a Business Continuity Plan
Databarracks
WordPress Websites for Engineers: Elevate Your Brand
WordPress Websites for Engineers: Elevate Your Brand
gvaughan
What is Artificial Intelligence?????????
What is Artificial Intelligence?????????
blackmambaettijean
A Deep Dive on Passkeys: FIDO Paris Seminar.pptx
A Deep Dive on Passkeys: FIDO Paris Seminar.pptx
LoriGlavin3
Use of FIDO in the Payments and Identity Landscape: FIDO Paris Seminar.pptx
Use of FIDO in the Payments and Identity Landscape: FIDO Paris Seminar.pptx
LoriGlavin3
Training state-of-the-art general text embedding
Training state-of-the-art general text embedding
Zilliz
Rise of the Machines: Known As Drones...
Rise of the Machines: Known As Drones...
Rick Flair
Generative AI for Technical Writer or Information Developers
Generative AI for Technical Writer or Information Developers
Raghuram Pandurangan
Kürzlich hochgeladen
(20)
SIP trunking in Janus @ Kamailio World 2024
SIP trunking in Janus @ Kamailio World 2024
A Journey Into the Emotions of Software Developers
A Journey Into the Emotions of Software Developers
"Debugging python applications inside k8s environment", Andrii Soldatenko
"Debugging python applications inside k8s environment", Andrii Soldatenko
Sample pptx for embedding into website for demo
Sample pptx for embedding into website for demo
Advanced Computer Architecture – An Introduction
Advanced Computer Architecture – An Introduction
unit 4 immunoblotting technique complete.pptx
unit 4 immunoblotting technique complete.pptx
Ensuring Technical Readiness For Copilot in Microsoft 365
Ensuring Technical Readiness For Copilot in Microsoft 365
Developer Data Modeling Mistakes: From Postgres to NoSQL
Developer Data Modeling Mistakes: From Postgres to NoSQL
Tampa BSides - Chef's Tour of Microsoft Security Adoption Framework (SAF)
Tampa BSides - Chef's Tour of Microsoft Security Adoption Framework (SAF)
Time Series Foundation Models - current state and future directions
Time Series Foundation Models - current state and future directions
The Fit for Passkeys for Employee and Consumer Sign-ins: FIDO Paris Seminar.pptx
The Fit for Passkeys for Employee and Consumer Sign-ins: FIDO Paris Seminar.pptx
Transcript: New from BookNet Canada for 2024: BNC CataList - Tech Forum 2024
Transcript: New from BookNet Canada for 2024: BNC CataList - Tech Forum 2024
How to write a Business Continuity Plan
How to write a Business Continuity Plan
WordPress Websites for Engineers: Elevate Your Brand
WordPress Websites for Engineers: Elevate Your Brand
What is Artificial Intelligence?????????
What is Artificial Intelligence?????????
A Deep Dive on Passkeys: FIDO Paris Seminar.pptx
A Deep Dive on Passkeys: FIDO Paris Seminar.pptx
Use of FIDO in the Payments and Identity Landscape: FIDO Paris Seminar.pptx
Use of FIDO in the Payments and Identity Landscape: FIDO Paris Seminar.pptx
Training state-of-the-art general text embedding
Training state-of-the-art general text embedding
Rise of the Machines: Known As Drones...
Rise of the Machines: Known As Drones...
Generative AI for Technical Writer or Information Developers
Generative AI for Technical Writer or Information Developers
Empfohlen
Product Design Trends in 2024 | Teenage Engineerings
Product Design Trends in 2024 | Teenage Engineerings
Pixeldarts
How Race, Age and Gender Shape Attitudes Towards Mental Health
How Race, Age and Gender Shape Attitudes Towards Mental Health
ThinkNow
AI Trends in Creative Operations 2024 by Artwork Flow.pdf
AI Trends in Creative Operations 2024 by Artwork Flow.pdf
marketingartwork
Skeleton Culture Code
Skeleton Culture Code
Skeleton Technologies
PEPSICO Presentation to CAGNY Conference Feb 2024
PEPSICO Presentation to CAGNY Conference Feb 2024
Neil Kimberley
Content Methodology: A Best Practices Report (Webinar)
Content Methodology: A Best Practices Report (Webinar)
contently
How to Prepare For a Successful Job Search for 2024
How to Prepare For a Successful Job Search for 2024
Albert Qian
Social Media Marketing Trends 2024 // The Global Indie Insights
Social Media Marketing Trends 2024 // The Global Indie Insights
Kurio // The Social Media Age(ncy)
Trends In Paid Search: Navigating The Digital Landscape In 2024
Trends In Paid Search: Navigating The Digital Landscape In 2024
Search Engine Journal
5 Public speaking tips from TED - Visualized summary
5 Public speaking tips from TED - Visualized summary
SpeakerHub
ChatGPT and the Future of Work - Clark Boyd
ChatGPT and the Future of Work - Clark Boyd
Clark Boyd
Getting into the tech field. what next
Getting into the tech field. what next
Tessa Mero
Google's Just Not That Into You: Understanding Core Updates & Search Intent
Google's Just Not That Into You: Understanding Core Updates & Search Intent
Lily Ray
How to have difficult conversations
How to have difficult conversations
Rajiv Jayarajah, MAppComm, ACC
Introduction to Data Science
Introduction to Data Science
Christy Abraham Joy
Time Management & Productivity - Best Practices
Time Management & Productivity - Best Practices
Vit Horky
The six step guide to practical project management
The six step guide to practical project management
MindGenius
Beginners Guide to TikTok for Search - Rachel Pearson - We are Tilt __ Bright...
Beginners Guide to TikTok for Search - Rachel Pearson - We are Tilt __ Bright...
RachelPearson36
Unlocking the Power of ChatGPT and AI in Testing - A Real-World Look, present...
Unlocking the Power of ChatGPT and AI in Testing - A Real-World Look, present...
Applitools
12 Ways to Increase Your Influence at Work
12 Ways to Increase Your Influence at Work
GetSmarter
Empfohlen
(20)
Product Design Trends in 2024 | Teenage Engineerings
Product Design Trends in 2024 | Teenage Engineerings
How Race, Age and Gender Shape Attitudes Towards Mental Health
How Race, Age and Gender Shape Attitudes Towards Mental Health
AI Trends in Creative Operations 2024 by Artwork Flow.pdf
AI Trends in Creative Operations 2024 by Artwork Flow.pdf
Skeleton Culture Code
Skeleton Culture Code
PEPSICO Presentation to CAGNY Conference Feb 2024
PEPSICO Presentation to CAGNY Conference Feb 2024
Content Methodology: A Best Practices Report (Webinar)
Content Methodology: A Best Practices Report (Webinar)
How to Prepare For a Successful Job Search for 2024
How to Prepare For a Successful Job Search for 2024
Social Media Marketing Trends 2024 // The Global Indie Insights
Social Media Marketing Trends 2024 // The Global Indie Insights
Trends In Paid Search: Navigating The Digital Landscape In 2024
Trends In Paid Search: Navigating The Digital Landscape In 2024
5 Public speaking tips from TED - Visualized summary
5 Public speaking tips from TED - Visualized summary
ChatGPT and the Future of Work - Clark Boyd
ChatGPT and the Future of Work - Clark Boyd
Getting into the tech field. what next
Getting into the tech field. what next
Google's Just Not That Into You: Understanding Core Updates & Search Intent
Google's Just Not That Into You: Understanding Core Updates & Search Intent
How to have difficult conversations
How to have difficult conversations
Introduction to Data Science
Introduction to Data Science
Time Management & Productivity - Best Practices
Time Management & Productivity - Best Practices
The six step guide to practical project management
The six step guide to practical project management
Beginners Guide to TikTok for Search - Rachel Pearson - We are Tilt __ Bright...
Beginners Guide to TikTok for Search - Rachel Pearson - We are Tilt __ Bright...
Unlocking the Power of ChatGPT and AI in Testing - A Real-World Look, present...
Unlocking the Power of ChatGPT and AI in Testing - A Real-World Look, present...
12 Ways to Increase Your Influence at Work
12 Ways to Increase Your Influence at Work
Tictrac AIGA NY Talk
1.
AM I NORMAL? LIFESTYLE
DESIGN THROUGH NUMBERS FEBRUARY 23, 2012 Martín Blinder Founder & CEO, Tictrac Twitter: @martinblinder ©
2.
WE LIVE IN
A WORLD OF MEASUREMENT EVERY ASPECT OF OUR LIVES HAS A METRIC ASSOCIATED WITH IT COLDS CAUGHT $$ IN BANK DRINKS GRADES CAR $ # FRIENDS WAIST ROI BMI ABS HEIGHT COMMUTE WEIGHT BLOOD PRSS # KIDS SPENDING YEARS MARRIED # MEETINGS ROOMS IN HOME HOURS SLEPT RENT SEXUAL PARTNERS BREAST SIZE PENIS SIZE SALARY YRS WORKED TV CHANNELS ©
3.
WE LIVE IN
A WORLD OF MEASUREMENT EACH METRIC CARRIES A CATEGORY MEANING COLDS CAUGHT $$ IN BANK DRINKS GRADES CAR $ # FRIENDS WAIST ROI BMI ABS HEIGHT COMMUTE WEIGHT BLOOD PRSS # KIDS SPENDING YEARS MARRIED # MEETINGS ROOMS IN HOME HOURS SLEPT RENT SEXUAL PARTNERS BREAST SIZE PENIS SIZE SALARY YRS WORKED TV CHANNELS ©
4.
TRACKING BASIC HUMAN NATURE
©
5.
RUN
©
6.
CATCH A COLD ©
7.
BABY CRYING
©
8.
HOW AM I
DOING? ©
9.
f(x) HOW AM I
DOING? (1) MY HISTORY ©
10.
f(x) HOW AM I
DOING? (1) MY HISTORY © (2) OTHERS
11.
METRICS ARE INCREASINGLY
DIGITALLY RECORDED COLDS CAUGHT $$ IN BANK DRINKS GRADES CAR $ # FRIENDS WAIST ROI BMI ABS HEIGHT COMMUTE WEIGHT BLOOD PRSS # KIDS SPENDING YEARS MARRIED # MEETINGS ROOMS IN HOME HOURS SLEPT RENT SEXUAL PARTNERS BREAST SIZE PENIS SIZE SALARY YRS WORKED TV CHANNELS ©
12.
METRICS ARE INCREASINGLY
DIGITALLY RECORDED IF IT’S DIGITAL, IT CAN BE MEASURED COLDS CAUGHT $$ IN BANK DRINKS GRADES CAR $ # FRIENDS WAIST ROI BMI ABS HEIGHT COMMUTE WEIGHT PROFILE BLOOD PRSS # KIDS SPENDING YEARS MARRIED # MEETINGS ROOMS IN HOME HOURS SLEPT RENT SEXUAL PARTNERS BREAST SIZE PENIS SIZE SALARY YRS WORKED TV CHANNELS ©
13.
We create as
much information in two days now as we did from the dawn of man through 2003. Eric Schmidt, Chairman, Google ©
14.
/ FACEBOOK 250m PHOTOS YOUTUBE 8YRS OF
VIDEO TWITTER DAY 200m TWEETS ©
15.
DATA IMPLICIT
© EXPLICIT
16.
DATA IMPLICIT
© EXPLICIT
17.
WE LEAVE
DIGITAL IMPLICIT FOOTPRINTS EVERYWHERE WE GO ©
18.
PICTURES
©
19.
PICTURES PICTURE TAKEN
POSTED SHARED COPIED TIME LINKED TO PERSON LIKES MORE LIKES LOCATION COMMENTS COMMENTS ©
20.
VIDEO
©
21.
CHECK-INS
©
22.
POSTS
© Tictrac 2011 ! ©
23.
TWEETS
©
24.
WHAT WE’VE DONE
©
25.
WHAT WE’VE DONE WHEN
WE’VE DONE IT ©
26.
WHAT WE’VE DONE WHEN
WE’VE DONE IT WHERE WE’VE DONE IT ©
27.
WHAT WE’VE DONE WHEN
WE’VE DONE IT WHERE WE’VE DONE IT WITH WHOM WE’VE DONE IT ©
28.
WHAT WE’VE DONE WHEN
WE’VE DONE IT WHERE WE’VE DONE IT WITH WHOM WE’VE DONE IT HOW WE FEEL ABOUT IT ©
29.
WHAT WE’VE DONE WHEN
WE’VE DONE IT WHERE WE’VE DONE IT WITH WHOM WE’VE DONE IT HOW WE FEEL ABOUT IT HOW OTHERS FEEL ABOUT IT ©
30.
DATA IMPLICIT
© EXPLICIT
31.
WIRELESS SCALES
©
32.
RUNNING TRACKERS
©
33.
ACTIVITY TRACKING KM WALKED CALS
BURNED HOURS SLEPT ©
34.
BLOOD PRESSURE
©
35.
SLEEP
©
36.
TODAY WE INCREASINGLY
TRACK MORE OF OUR LIVES FINANCES EXERCISE KIDS SCHEDULE CAREER FRIENDS BIZ NETWORK SALARY FOOD WEIGHT GROWTH TRAVEL SEX DRINKING SPENDING DATING WORK WEATHER HEALTH FAMILY PLANNING ©
37.
TECHNOLOGY IS GETTING
PERSONAL ©
38.
“A NEW REALITY
SHOW” The Economist ©
39.
“A NEW REALITY
SHOW” STARRING ©
40.
BUT TODAY’S TRACKING
IS STILL ONE-DIMENSIONAL 1. PROVIDING LIMITED INSIGHT –PERFORMANCE OVER TIME 2. WITH LITTLE POTENTIAL FOR IMPROVEMENT FINANCES EXERCISE WEATHER KIDS WEIGHT CAREER SEX HEALTH FOOD DATING ©
41.
MIMICKING OUR OWN
MEMORY AND PATTERN RECOGNITION ©
42.
DATING
MOOD SEX TRAVEL FOOD DRINKING WORK WHAT IF? EXERCISE FRIENDS FINANCES KIDS HEALTH WEIGHT SALARY WEATHER STRESS ©
43.
DATING
MOOD SEX TRAVEL FOOD DRINKING WORK EXERCISE HEALTH FRIENDS WEIGHT FINANCES KIDS SALARY WEATHER STRESS ©
44.
DATING
MOOD SEX TRAVEL FOOD DRINKING WORK EXERCISE HEALTH I run better when it’s 18ºC outside FRIENDS WEIGHT FINANCES KIDS SALARY WEATHER STRESS ©
45.
DATING
MOOD SEX TRAVEL FOOD DRINKING WORK EXERCISE HEALTH I run better when it’s 18ºC outside FRIENDS WEIGHT I spend 12 hours a week on biz lunches – and I gain weight on FINANCES KIDS those weeks SALARY WEATHER STRESS ©
46.
DATING
MOOD SEX I spend more on food that makes me gain weight TRAVEL FOOD DRINKING WORK Drinking has started to hurt my sex life, and made me gain weight EXERCISE HEALTH I run better when it’s 18ºC outside FRIENDS WEIGHT I spend 12 hours a week on biz lunches – and I gain weight on FINANCES KIDS those weeks SALARY WEATHER STRESS ©
47.
My sex life
diminishes in weeks I feel more stressed DATING I’m happier on days I spend time with my kids MOOD SEX I spend more on food that makes me gain weight We spend more on TRAVEL FOOD winter holidays than summer holidays DRINKING WORK Drinking has started I’m more productive to hurt my sex life, and on days after I run 5k made me gain weight EXERCISE HEALTH I run better My blood pressure when it’s 18ºC has gone down since outside I changed my diet FRIENDS WEIGHT I’m more motivated I spend 12 hours a every time I hang out week on biz lunches – with certain friends and I gain weight on FINANCES KIDS those weeks We save more in the My son’s behaviour Spring and Autumn has changed since months SALARY WEATHER meeting a new friend I’m more stressed out STRESS I’m more energetic on weeks I visit my in- laws on summer days ©
48.
DATING
MOOD SEX TRAVEL FOOD DRINKING WORK EXERCISE ME HEALTH FRIENDS WEIGHT FINANCES KIDS SALARY WEATHER STRESS ©
49.
DATING
DATING MOOD SEX MOOD SEX TRAVEL FOOD TRAVEL FOOD DRINKING WORK DRINKING WORK EXERCISE OTHERS HEALTH EXERCISE OTHERS HEALTH FRIENDS WEIGHT FRIENDS WEIGHT FINANCES KIDS FINANCES KIDS SALARY WEATHER SALARY WEATHER DATING STRESS STRESS MOOD SEX TRAVEL FOOD DATING DATING MOOD SEX MOOD SEX TRAVEL FOOD DRINKING WORK TRAVEL FOOD DRINKING WORK DRINKING WORK EXERCISE FRIENDS FINANCES OTHERS KIDS HEALTH WEIGHT EXERCISE ME HEALTH EXERCISE FRIENDS FINANCES OTHERS KIDS HEALTH WEIGHT SALARY WEATHER FRIENDS WEIGHT SALARY WEATHER STRESS STRESS FINANCES KIDS DATING SALARY WEATHER DATING MOOD SEX STRESS MOOD SEX TRAVEL FOOD TRAVEL FOOD DRINKING WORK DRINKING WORK EXERCISE OTHERS HEALTH EXERCISE OTHERS HEALTH FRIENDS WEIGHT FRIENDS WEIGHT FINANCES KIDS FINANCES KIDS SALARY WEATHER SALARY WEATHER STRESS STRESS ©
50.
DATING
DATING MOOD SEX MOOD SEX TRAVEL FOOD TRAVEL FOOD DRINKING WORK DRINKING WORK EXERCISE OTHERS HEALTH EXERCISE OTHERS HEALTH FRIENDS WEIGHT FRIENDS WEIGHT FINANCES KIDS FINANCES KIDS SALARY WEATHER SALARY WEATHER DATING STRESS STRESS MOOD SEX TRAVEL FOOD DATING DATING MOOD SEX MOOD SEX TRAVEL FOOD DRINKING WORK TRAVEL FOOD DRINKING WORK DRINKING WORK EXERCISE FRIENDS FINANCES OTHERS KIDS HEALTH WEIGHT EXERCISE ME HEALTH EXERCISE FRIENDS FINANCES OTHERS KIDS HEALTH WEIGHT SALARY WEATHER FRIENDS WEIGHT SALARY WEATHER STRESS STRESS FINANCES KIDS Does my daughter catch too many colds DATING SALARY WEATHER DATING in winter? MOOD SEX STRESS MOOD SEX TRAVEL FOOD TRAVEL FOOD DRINKING WORK DRINKING WORK EXERCISE OTHERS HEALTH EXERCISE OTHERS HEALTH FRIENDS WEIGHT FRIENDS WEIGHT FINANCES KIDS FINANCES KIDS SALARY WEATHER SALARY WEATHER STRESS STRESS ©
51.
DATING
DATING MOOD SEX MOOD SEX TRAVEL FOOD TRAVEL FOOD DRINKING WORK DRINKING WORK EXERCISE OTHERS HEALTH EXERCISE OTHERS HEALTH FRIENDS WEIGHT FRIENDS WEIGHT FINANCES KIDS FINANCES KIDS SALARY WEATHER SALARY WEATHER Do I spend too STRESS DATING STRESS much money on MOOD SEX shoes given my salary? TRAVEL FOOD DATING DATING MOOD SEX MOOD SEX TRAVEL FOOD DRINKING WORK TRAVEL FOOD DRINKING WORK DRINKING WORK EXERCISE FRIENDS FINANCES OTHERS KIDS HEALTH WEIGHT EXERCISE ME HEALTH EXERCISE FRIENDS FINANCES OTHERS KIDS HEALTH WEIGHT SALARY WEATHER FRIENDS WEIGHT SALARY WEATHER STRESS STRESS FINANCES KIDS Does my daughter catch too many colds DATING SALARY WEATHER DATING in winter? MOOD SEX STRESS MOOD SEX TRAVEL FOOD TRAVEL FOOD DRINKING WORK DRINKING WORK EXERCISE OTHERS HEALTH EXERCISE OTHERS HEALTH FRIENDS WEIGHT FRIENDS WEIGHT FINANCES KIDS FINANCES KIDS SALARY WEATHER SALARY WEATHER STRESS STRESS ©
52.
DATING
DATING Is my sex life normal MOOD SEX MOOD SEX TRAVEL FOOD TRAVEL FOOD for my age, job and DRINKING WORK DRINKING WORK family situation? EXERCISE OTHERS HEALTH EXERCISE OTHERS HEALTH FRIENDS WEIGHT FRIENDS WEIGHT FINANCES KIDS FINANCES KIDS SALARY WEATHER SALARY WEATHER Do I spend too STRESS DATING STRESS much money on MOOD SEX shoes given my salary? TRAVEL FOOD DATING DATING MOOD SEX MOOD SEX TRAVEL FOOD DRINKING WORK TRAVEL FOOD DRINKING WORK DRINKING WORK EXERCISE FRIENDS FINANCES OTHERS KIDS HEALTH WEIGHT EXERCISE ME HEALTH EXERCISE FRIENDS FINANCES OTHERS KIDS HEALTH WEIGHT SALARY WEATHER FRIENDS WEIGHT SALARY WEATHER STRESS STRESS I run 10k faster FINANCES KIDS Does my daughter than the average catch too many colds for my age and DATING SALARY WEATHER DATING in winter? location MOOD SEX STRESS MOOD SEX TRAVEL FOOD TRAVEL FOOD DRINKING WORK DRINKING WORK EXERCISE OTHERS HEALTH EXERCISE OTHERS HEALTH FRIENDS WEIGHT FRIENDS WEIGHT FINANCES KIDS FINANCES KIDS How much do SALARY WEATHER SALARY WEATHER people in my STRESS STRESS profession earn in other cities? ©
53.
DATING
DATING Is my sex life normal MOOD SEX MOOD SEX My blood pressure is TRAVEL FOOD TRAVEL FOOD actually normal for for my age, job and DRINKING WORK DRINKING WORK my age, weight and family situation? profession EXERCISE OTHERS HEALTH EXERCISE OTHERS HEALTH FRIENDS WEIGHT FRIENDS WEIGHT FINANCES KIDS FINANCES KIDS SALARY WEATHER SALARY WEATHER Do I make a decent Do I spend too STRESS DATING STRESS salary compared with much money on MOOD SEX others of my age, job shoes given my and city? salary? TRAVEL FOOD DATING DATING MOOD SEX MOOD SEX TRAVEL FOOD DRINKING WORK TRAVEL FOOD DRINKING WORK DRINKING WORK EXERCISE FRIENDS FINANCES OTHERS KIDS HEALTH WEIGHT EXERCISE ME HEALTH EXERCISE FRIENDS FINANCES OTHERS KIDS HEALTH WEIGHT SALARY WEATHER FRIENDS WEIGHT SALARY WEATHER STRESS STRESS I run 10k faster FINANCES KIDS Does my daughter than the average catch too many colds for my age and DATING SALARY WEATHER DATING in winter? location MOOD SEX STRESS MOOD SEX TRAVEL FOOD TRAVEL FOOD DRINKING WORK DRINKING WORK Do we spend too much on dining out EXERCISE OTHERS HEALTH EXERCISE OTHERS HEALTH FRIENDS WEIGHT FRIENDS WEIGHT compared with How much do others of similar FINANCES KIDS FINANCES KIDS SALARY WEATHER SALARY WEATHER people in my salary? STRESS STRESS profession earn in other cities? ©
54.
ANSWERING SOME BASIC
HUMAN QUESTIONS AM I NORMAL? HOW CAN I IMPROVE HOW DO I MEASURE UP MYSELF? TO OTHERS? HOW DO DIFFERENT AM I IN A GOOD PLACE IN ASPECTS OF MY LIFE MY LIFE? AFFECT ME? ©
55.
ANSWERING SOME BASIC
HUMAN QUESTIONS AM I NORMAL? HOW CAN I IMPROVE HOW DO I MEASURE UP MYSELF? TO OTHERS? ACTIONABLE INSIGHT HOW DO DIFFERENT AM I IN A GOOD PLACE IN ASPECTS OF MY LIFE MY LIFE? AFFECT ME? ©
56.
PERSONAL ANALYTICS
©
57.
DATA IMPLICIT
+ © EXPLICIT
58.
AGGREGATING THE PERSONAL
DATA WE’RE CREATING ME ©
59.
LIVE TICTRAC SCREENSHOT PROJECT:
“MY WEEKDAYS” VALUE PROPOSITIONS 1. AGGREGATION 2. ANALYTICS 3. COMPARISON ©
60.
VANITY
WELLBEING ©
61.
LIFESTYLE DESIGN
©
62.
LIFE’S LITTLE PROJECTS
©
63.
LIFE’S LITTLE PROJECTS LOSING
10 POUNDS ©
64.
LIFE’S LITTLE PROJECTS RUNNING
10K ©
65.
LIFE’S LITTLE PROJECTS KIDS
©
66.
LIFE’S LITTLE PROJECTS DATING
©
67.
LIFE’S LITTLE PROJECTS CAREER
©
68.
FITNESS WELLBEING
FAMILY FINANCE CAREER LOVE SOCIAL LEISURE (+) LIFESTYLE PERFORMANCE / PRIORITY 0 (-) CATEGORIES ©
69.
LIVE TICTRAC SCREENSHOT PROJECT:
“GET IN SHAPE!” ©
70.
OWN YOUR DATA ‘PERFECT’
INFORMATION UNCOVER RELATIONSHIPS KNOW YOUR TRUE SELF ENHANCE YOUR LIFE ©
71.
A BETTER SOCIETY MAKE
BETTER CHOICES COMMIT FEWER MISTAKES HAVE CONTROL OVER WELLBEING LEAD HEALTHIER LIVES MAKE BETTER FINANCIAL DECISIONS ©
72.
PHYSICIANS
©
73.
PSYCHOLOGISTS
©
74.
PARENTS ©
75.
PHYSICIANS
PSYCHOLOGISTS PARENTS ATHLETES DIET’ERS TEACHERS ©
76.
PHYSICIANS
PSYCHOLOGISTS PARENTS ATHLETES DIET’ERS TEACHERS PROFESSIONALS SMB’S © HOBBYISTS
77.
BRANDS ©
78.
Brands partner with
their audiences to provide real- time behavioural data to inform product/marketing BRAND CONSUMER NEEDS SEGMENTATION BEHAVIOUR LIFESTYLE REAL INSIGHTS CONSUMER DATA LIVE USER TRACKING DEMOGRAPHIC GROUP 1 DEMOGRAPHIC GROUP 2 DEMOGRAPHIC GROUP 3 CONSUMERS CONSUMERS CONSUMERS ©
79.
BRANDS
P artn ers hip ENGAGEMENT CUSTOMERS ©
80.
BRAND2CONSUMER EVOLUTION
ENGAGEMENT, LOYALTY (+) ACTIVITY TRACKING / DATA COLLECTION SOCIAL DIGITAL DISPLAY / PRINT / RADIO GAMES TV / CINEMA (-) ANNOUNCEMENT INTERACTIVITY CONVERSATION PARTNERSHIP ©
81.
DATA
© © Essence 2005 - 2010
82.
©
83.
©
84.
VALUE CONSCIOUSNESS USERS
START COMMERCIALIZING THEIR DATA/BEHAVIOUR BRANDS BRANDS BRANDS BRANDS BRANDS $$$ BEHAVIOUR + PROFILE ©
85.
VALUE CONSCIOUSNESS WIN/WIN: CONSUMER
GETS PAID AND RELEVANT MESSAGING BRANDS BRANDS BRANDS BRANDS BRANDS $$$ PAYMENT & RELEVANT PRODUCTS ©
86.
Tomorrow’s consumers will
regularly engage in research panels that collect real-time consumer behaviour A WORLD OF ‘PANELISTS’ ©
87.
DATA EXCHANGES
©
88.
TH4NK YOU! MARTIN@TICTRAC.COM
©
89.
Know yourself
©