The document discusses sustainable supply chains and sustainability standards. It notes that retailers like Tesco and Sainsbury's have their own sustainability standards for suppliers. Meeting these standards requires farmers to provide data through paperwork, audits and sharing information. There are questions around who owns this farm data and who has access. The document also discusses new roles in sustainable supply chains, including farmers needing to manage sustainability data and communicate it, retailers defining sustainability parameters, and consumers becoming more knowledgeable. An important aspect is developing transparent supply chains where consumers can select products that meet their sustainability criteria and farmers are rewarded for sustainable efforts.
9. Threat versus Opportunity
• Who owns the data?
• Who wants the data?
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10. What to measure
• Which data relate to sustainability?
• The customer must commit and determine data sets.
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12. Traceability
• Traceability system becomes carrier of sustainability.
• Product must be traceable throughout the chain.
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13. New roles
• Producer
• Needs to become a data manager and communicator on sustainability
• Retail
• Needs to define parameters of sustainability and communicate them to
producer and consumer
• Consumer
• Needs to become knowledgeable on the data behind sustainability
• Consumer organizations
• Need to inform consumers and retailers on sustainability
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14. Transparency
• Transparent supply chain
• Consumer selects product that fits criteria
• Producer gets rewarded for his/her effort
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