2. Index
• Bacardi & Cirque du Soleil………………………………….…………………….…..3
• Say NO to WINTER BLUES………………………………………………………........4
• United States of Tara by Toni Collette…….……………………………………..5
• Pep Guardiola & Qatar…………………………………………………………….......6
• Backstage- Goya Awards……………………………………………………………….7
• Gatorade Fitness with Roberto Carlos…………………………………………..8
• Urban Weekend by Pepsi………………………………………………………………9
• Philips with Iker Casillas………………………………………………………………..10
• HOS of Samsonite…………………………………………………………………………11
• Maria Vasco sweat test………………………………………………………………...12
• IKEA Mattresses……………………………………………………………………………13
• ING Direct office inauguration………………………………………………………14
• Product launch by P&G…………………………………………………………………15
• Be healthy with McDonald’s………………………………………………………….16
• Kellogg’s All-Bran Tour…………………………………………………………………..17
• Recommendation………………………………………………………………………….18
3. Barcardi & Cirque Du Soleil
http://www.youtube.com/watch?v=6gjZurf4uN0http://www.youtube.com/watch?v=Zbmx010miwk
Cirque du Soleil premiere party with Barcardi, The Bacadi B-Live.
- LOCATIONS: Barcelona, Madrid and Malaga
- NUMBER OF GUESTS: more than 5,000 people in each one
- MY ROLE: managed client, team, budget, schedule, risks and logistics.
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4. Say NO to WINTER BLUES
http://www.youtube.com/watch?v=MinQY0m0vQg
Click
me
This was a tourism promotion by the Canary Island's government to promote the
islands to Northern Europe to combat the “winter blues”. I cast 1oo promotional
staff and sent them across Northern Europe to promote the Islands. This received
extensive media coverage across Europe, and this communication campaign won
two awards (Best International Launch Campaign, and the Award for Innovation in
Media).
http://cargocollective.com/chuwi/Say-NO-to-Winter-Blues
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5. United States of Tara by Toni Collette
The presentation of the series United States of Tara in the Spanish film market by Toni
Collette. I have a strong experience doing artist liaison. My role was managing the
client, the event’s organization (decoration, catering, technics production,
simultaneous translator), budget control and coordinating the event and the Media
that day.
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6. Pep Guardiola & Qatar
I organised the candidacy presentation for Qatar to host the 2022 FIFA World Cup. This
was hosted by ambassador Pep Guardiola who was the coach of Barcelona FC at the
time. Finally Qatar was elected to host the 2022 World Cup.
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7. Backstage-Goya Awards
* The Goya Awards are Spain's main national film awards, and the fourth most important film awards in the world.
I set up the backstage for the Goya Awards* to provide hair and make-up for
nominated artists. I arranged Max Factor and Wella brands from P&G to provide
this service.
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8. Gatorade Fitness with Roberto Carlos
http://www.youtube.com/watch?v=LY4qK93b3rI
A massive event was organized to promote Gatorade Fitness with one of the biggest
soccer players in the world, Roberto Carlos from Real Madrid. 3 big schools were
invited and all of the Media were there.
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9. Urban Weekend by Pepsi
Video from one of the guests: “This video is in memory of the dream that we
could make the last 10 and 11 of November! certainly was all magic with a
star that shone as always! Chenoa!. THANKS A PEPSI AND FOSTER'S
HOLLYWOOD by this dream come true”.
https://www.youtube.com/watch?v=ZACCt8UqnWo
80 finalists from all over Spain had the opportunity to spend an all expenses paid
weekend in Madrid. I organised all the logistics which included a tour around
Madrid, kart racing in Carlos Sainz Centre, spa sessions and a special concert with
Chenoa (one of the most popular singers in Spain) on the roof of a 5 star hotel.
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10. Senso touch 3D with Iker Casillas
Firstly a shoot with Ikear Casillas, the Real Madrid’s and Spanish national team’s
goal keeper, was organized for the press kit. A few days later the product
presentation was done in front of a large number of Media. We achieved amazing
Media coverage because just at that time the Spanish national team was in the
World Championship ‘s finals.
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11. HOS of Samsonite
Every year Samsonite organize this event in a different continent, and in 2009 it was
in Madrid. This was for the presentation of the new collection with the special
edition by Viktor & Rolf. For this event I collaborated with our colleagues from
London.
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12. Maria Vasco sweat test
* Maria Vasco (born December 26, 1975 in Barcelona) won the bronze medal over 20 km at the 2000 Summer Olympics in Sydney,
and the bronze medal at the 2007 World Championships in Osaka. http://en.wikipedia.org/wiki/Mar%C3%ADa_Vasco
Gatorade proved with Maria Vasco*, a Spanish Olympic race walker, that her results were
improved by drinking Gatorade. Once finalized a press conference was set up to present the
results of the test to the Media.
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13. IKEA mattresses
IKEA set up 30 mattresses on the street in one of the busiest spots in Madrid.
People could try the different mattresses of IKEA while they received a massage by a
physiotherapist team.
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14. ING Direct office inauguration
Inauguration of the ING Direct office in Sevilla with the City Council and Media as
guests. They enjoyed Fernando Alonso’s F1 car. At that Alonso’s team was
sponsored by ING Direct.
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15. Product launches by P&G
3 days of product presentations bringing together the most important Media
specialized in beauty, held in the spectacular Villa Padierna Hotel (the hotel that
accommodated Michelle Obama during her only visit to Spain). P&G presented to
the Media the 4 new products of the moment. All logistics, activities and the
coordination of all that happened in every moment was organized by my events
team.
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16. Be healthy with McDonald’s
McDonald’s organized an event for the passers-by to convey the importance of
having a healthy lifestyle and encourage them to do exercise. Media were invited to
cover this highly publicised event which resulted in a very high level of public
attendance.
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17. Kellogg’s All-bran Tour
With Kellogg’s I organized a “road show” around the north coast of Spain to
promote All-bran among the population. We spent 2 months travelling and setting
up this event in 15 different cities.
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18. RECOMMENDATION
“ I´ve had the chance to work with Marta when I was at Pepsi Spain as Operational Marketing Manager and she was part
of my PR Team at Ketchum PR agency.
I would say that Marta is a passionate, practical, empathic, creative and original thinker. She has great curiosity about
business where she works with, people and ideas, and plenty of common sense that she applied to solving many
problems when we were working together.
In addition, she demonstrated the capacity of observation, and an ability to understand client and business needs in
effective ways.
Marta also demonstrated his technical and analytical abilities in helping create the most relevant PR brand events for
Pepsi and many other Pepsi Bottling Group beverages that we were managing at that time.
Her areas of expertise in events are debriefing, planning, presentation, production, logistics, team management,
negotiations and evaluation.
I have no doubt that she will be a professional, effective and enthusiastic partner and person to work with.
Sincerely“
Antonio Yuncal
Marketing Communications Manager in PEPSICO in that time
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