Google Glass is Here! What's Real, What's Hype, and What's Just Cool, presented at LavaCon 2013 by Google Glass Explorer, Marta Rauch

1. Google Glass is Here!
What’s Real, What’s Hype,
and What’s Just Cool
Marta Rauch
Marta Rauch @martarauch,
"Google Glass is Here!"
@martarauch
LavaCon 2013 Copyright 2013.

2. What We’ll Look At
• The importance of augmented reality
• Glass features, UI, user experience, apps
• Enterprise use cases
• Resources
Augmented reality
is a valuable tool in
your content
strategy tool kit!
• Try them on!
Tip! Details are in my slides
posted on SlideShare:
http://www.slideshare.net/MartaRauch
Marta Rauch @martarauch,
"Google Glass is Here!"
LavaCon 2013 Copyright 2013.

3. The importance of
Augmented Reality (AR)
Marta Rauch @martarauch,
"Google Glass is Here!"
LavaCon 2013 Copyright 2013.

4. What is augmented reality?
"AR is an enhanced view of
a real-world environment.
It uses technology to
supplement the user’s
normal view with
additional content that
enhances the experience."
- Marta Rauch
The Language of Content Strategy,
by Scott Abel and Rahel Bailie.
Available soon from
O’Reilly Media http://oreilly.com/
Marta Rauch @martarauch,
"Google Glass is Here!"
LavaCon 2013 Copyright 2013.
http://www.pbs.org/mediashift/2013/06/hownewspapers-make-augmented-reality-sexy-profitable/

5. AR is everywhere
• 864 million phones AR enabled in 2014
• 103 million cars AR enabled by 2020
http://camicusdotorg.wordpress.com/2013/06/01/augme
nted-reality-car-repair-a-google-glass-app/
http://www.semico.com/content/augmented-realityenvision-more-intelligent-world
http://na1.www.gartner.com/imagesrv/newsroom/images
/hype-cycle-pr.png;pv4a3db6f9c029a4db
Marta Rauch @martarauch,
"Google Glass is Here!"
LavaCon 2013 Copyright 2013.

6. It is big money
By the end of 2016, revenue of $600 billion
http://www.semico.com/content/augmented-reality-envision-more-intelligent-world
http://na1.www.gartner.com/imagesrv/newsroom/images/hype-cycle-pr.png;pv4a3db6f9c029a4db
http://thenextweb.com/insider/2012/08/25/how-augmented-reality-will-change-way-live/
http://spectrum.ieee.org/consumer-electronics/audiovideo/the-augmented-reality-americas-cup
Marta Rauch @martarauch,
"Google Glass is Here!"
LavaCon 2013 Copyright 2013.

7. It's influencing many fields
• Publishing
• Repair
• Automotive
• Mobile
• Translation
• Medical
• Education
• Advertising, manufacturing, navigation, television,
tourism, military, gaming, construction…
Marta Rauch @martarauch,
"Google Glass is Here!"
LavaCon 2013 Copyright 2013.
http://en.wikipedia.org/wiki/Augmented_reality
http://venturebeat.com/2013/08/22/augmented-reality-givessurgeons-a-virtual-look-at-real-world-organs-during-operations/

8. AR is replacing manuals
Marta Rauch @martarauch,
"Google Glass is Here!"
LavaCon 2013 Copyright 2013.
http://www.autoblog.com/2013/08/13/2015-audi-a3augmented-reality-app-owners-manual-video/

9. AR car repair
guide
Marta Rauch @martarauch,
"Google Glass is Here!"
LavaCon 2013 Copyright 2013.
http://www.bitrebels.com/technology/a
ugmented-reality-car-repair-app/

10. Volkswagen’s MARTA service guide
Marta Rauch @martarauch,
"Google Glass is Here!"
LavaCon 2013 Copyright 2013.
http://www.youtube.com/watch?feature=player_embedded&v=4LE_IocFnL0
http://www.motorauthority.com/news/1087330_volkswagen-xl1-getsaugmented-reality-ipad-repair-app-video

11. AR printer setup
and repair manuals
Marta Rauch @martarauch,
"Google Glass is Here!"
LavaCon 2013 Copyright 2013.
https://itunes.apple.com/us/app/brother-ar/id473210642?mt=8
http://venturebeat.com/2011/02/10/augmented-reality-printer-metaio/

12. How does Google Glass fit in?
Augmented reality apps are being developed
for Google Glass
Marta Rauch @martarauch,
"Google Glass is Here!"
LavaCon 2013 Copyright 2013.
http://glassappz.com/apps/field-trip/
http://www.youtube.com/watch?v=yyRJG2rrw0E#t=21
http://techcrunch.com/2013/09/08/smartdrive-hack-creates-a-realhud-for-your-car-via-google-glass/

13. A Glass Explorer’s
Perspective
Marta Rauch @martarauch,
"Google Glass is Here!"
LavaCon 2013 Copyright 2013.

14. What’s Hype

15. Marta Rauch @martarauch,
"Google Glass is Here!"
LavaCon 2013 Copyright 2013.
http://www.google.com/glass/start/what-it-does/

16. Marta Rauch @martarauch,
"Google Glass is Here!"
LavaCon 2013 Copyright 2013.
http://www.google.com/glass/start/what-it-does/

17. Marta Rauch @martarauch,
"Google Glass is Here!"
LavaCon 2013 Copyright 2013.
http://www.google.com/glass/start/what-it-does/

18. Marta Rauch @martarauch,
"Google Glass is Here!"
LavaCon 2013 Copyright 2013.
http://www.google.com/glass/start/what-it-does/

19. What’s Real
Marta Rauch @martarauch,
"Google Glass is Here!"
LavaCon 2013 Copyright 2013.
Confessions of a Google Glass Explorer.by Gary Shteyngart
http://www.newyorker.com/reporting/2013/08/05/130805fa_f
act_shteyngart

20. Glass UX
Marta Rauch @martarauch,
"Google Glass is Here!"
LavaCon 2013 Copyright 2013.

21. Glass UI
Marta Rauch @martarauch,
"Google Glass is Here!"
LavaCon 2013 Copyright 2013.

22. What’s Cool!

23. Get traffic information
Marta Rauch @martarauch,
"Google Glass is Here!"
LavaCon 2013 Copyright 2013.

24. Post on social networks
Marta Rauch @martarauch,
"Google Glass is Here!"
LavaCon 2013 Copyright 2013.

25. Read email
Marta Rauch @martarauch,
"Google Glass is Here!"
LavaCon 2013 Copyright 2013.

26. Get reminders
Marta Rauch @martarauch,
"Google Glass is Here!"
LavaCon 2013 Copyright 2013.

27. Get birthday greetings
Marta Rauch @martarauch,
"Google Glass is Here!"
LavaCon 2013 Copyright 2013.

28. Paint your room
Marta Rauch @martarauch,
"Google Glass is Here!"
LavaCon 2013 Copyright 2013.
http://colorsnapglass.com/registered/#/features

29. Translate your voice
Marta Rauch @martarauch,
"Google Glass is Here!"
LavaCon 2013 Copyright 2013.
http://www.google.com/glass/start/what-it-does/

30. Interact with your Mercedes
Marta Rauch @martarauch,
"Google Glass is Here!"
LavaCon 2013 Copyright 2013.
http://www.wired.com/autopia/2013/08/google-glass-mercedes-benz/

31. Interact with your Tesla
Marta Rauch @martarauch,
"Google Glass is Here!"
LavaCon 2013 Copyright 2013.
http://translogic.aolautos.com/2013/07/02/google-glass-app-givestesla-model-s-owners-a-wearable-way-to-co/

32. Train medical
school
students
Marta Rauch @martarauch,
"Google Glass is Here!"
LavaCon 2013 Copyright 2013.
http://rgrosssz.wordpress.com/2013/06/20/ok-glass-pass-me-thescalpel-please-googleglass-during-surgery/

33. Identify objects
Marta Rauch @martarauch,
"Google Glass is Here!"
LavaCon 2013 Copyright 2013.
www.engadget.com/2013/08/02/dapper-vision-openglass/

34. “I am a New Yorker, a law student, a quadriplegic…
With Glass, paralysis doesn't have to be paralyzing.”
- Alex Blaszczuk
Marta Rauch @martarauch,
"Google Glass is Here!"
LavaCon 2013 Copyright 2013.
http://abcnews.go.com/Technology/google-glass-changingquadriplegics-life/story?id=19918986 http://alexbtrust.org/

35. Make a
fashion
statement
Marta Rauch @martarauch,
"Google Glass is Here!"
LavaCon 2013 Copyright 2013.
bits.blogs.nytimes.com/2013/08/16/google-tries-to-makegoogle-glass-look-fashionable/
http://www.marieclaire.com/blog/nina-garcia-google-glass
http://mashable.com/2013/08/15/vogue-google-glass/

36. Nintendo Glass!
Marta Rauch @martarauch,
"Google Glass is Here!"
LavaCon 2013 Copyright 2013.
David Lee,
https://plus.google.com/114726514710
206373980/posts/5NAFe7aLjBg

37. A Sample of Current
Glass Apps
Marta Rauch @martarauch,
"Google Glass is Here!"
LavaCon 2013 Copyright 2013.

38. Some of my Glassware…
Marta Rauch @martarauch,
"Google Glass is Here!"
LavaCon 2013 Copyright 2013.

39. Shop
Marta Rauch @martarauch,
"Google Glass is Here!"
LavaCon 2013 Copyright 2013.
http://glass-apps.org/google-glass-application-list
http://glass-apps.org/voicebuyer-for-amazon-google-glass-app

40. Cook
Marta Rauch @martarauch,
"Google Glass is Here!"
LavaCon 2013 Copyright 2013.
http://www.kitchme.com/googleglass

41. Watch news
Marta Rauch @martarauch,
"Google Glass is Here!"
LavaCon 2013 Copyright 2013.
http://www.theverge.com/2013/5/20/4339446/google-glassapps-everything-you-can-do-right-now

42. Work out
Marta Rauch @martarauch,
"Google Glass is Here!"
LavaCon 2013 Copyright 2013.
http://glassappz.com/apps/glassfit/
http://glassappz.com/apps/camelbak-thirst/
http://news.cnet.com/8301-17938_105-57597301-1/camelbaksnew-google-glass-app-aims-to-keep-you-hydrated/

43. Care for ER
patients
Marta Rauch @martarauch,
"Google Glass is Here!"
LavaCon 2013 Copyright 2013.
https://medrefglass.appspot.com/

44. Get fit
Gamification + AR +
fitness + Glass =
Awesome!
Marta Rauch @martarauch,
"Google Glass is Here!"
LavaCon 2013 Copyright 2013.
http://www.psfk.com/2013/10/google-glass-running-app.html

45. Enterprise Use Cases
Marta Rauch @martarauch,
"Google Glass is Here!"
LavaCon 2013 Copyright 2013.

46. The statements and opinions expressed here are the author’s own and do not necessarily represent those of Oracle Corporation.
Marta Rauch @martarauch,
"Google Glass is Here!"
LavaCon 2013 Copyright 2013.
http://panelpicker.sxsw.com/vote/21626

47. Engage
customers
The statements and opinions expressed here are the author’s own and do not necessarily represent those of Oracle Corporation.
Marta Rauch @martarauch,
"Google Glass is Here!"
LavaCon 2013 Copyright 2013.
http://theappslab.com/2013/06/20/messing-around-with-glassand-fusion-crm-for-kscope-13/

48. Control the Internet of Things (IoT)
Marta Rauch @martarauch,
"Google Glass is Here!"
LavaCon 2013 Copyright 2013.
http://glassappz.com/apps/glass-nest/
http://glassappz.com/apps/revolv/
http://revolv.com/revolv-google-glass-the-future-of-home-automation/
http://glassappz.com/apps/glass-tesla/

49. Monitor the
market
Marta Rauch @martarauch,
"Google Glass is Here!"
LavaCon 2013 Copyright 2013.
https://www.fidelitylabs.com/content/fidelitymarket-monitor-for-glass

50. Track finances
Marta Rauch @martarauch,
"Google Glass is Here!"
LavaCon 2013 Copyright 2013.
http://glass-apps.org/google-glass-application-list

51. Buy or sell a house
Marta Rauch @martarauch,
"Google Glass is Here!"
LavaCon 2013 Copyright 2013.
http://glass-apps.org/trulia-google-glass-app

52. Monitor Social Networks
Marta Rauch @martarauch,
"Google Glass is Here!"
LavaCon 2013 Copyright 2013.
http://glass-apps.org/google-glass-application-list

53. Be productive
Marta Rauch @martarauch,
"Google Glass is Here!"
LavaCon 2013 Copyright 2013.
http://glass-apps.org/google-glass-application-list

54. Meet up
Marta Rauch @martarauch,
"Google Glass is Here!"
LavaCon 2013 Copyright 2013.
http://silicalabs.com/#product

55. Selected Resources
Marta Rauch @martarauch,
"Google Glass is Here!"
LavaCon 2013 Copyright 2013.

56. Selected Resources
• Marta Rauch, SlideShare: http://www.slideshare.net/MartaRauch
• Marta Rauch, augmented reality and Google Glass Pinterest boards: http://pinterest.com/martarauch/
• Marta Rauch’s YouTube channel and Google Glass videos https://www.youtube.com/user/martarauch/videos
• Scott Abel & Rahel Bailie, The Language of Content Strategy (available soon from O’Reilly Media;
includes Marta Rauch's Augmented Reality content strategy topic)
• Gartner’s Hype Cycle for Emerging Technologies, 2013 http://www.gartner.com/newsroom/id/2575515
• Mez Breeze, How Augmented Reality Will Change the Way We Live,
http://thenextweb.com/insider/2012/08/25/how-augmented-reality-will-change-way-live/
• Google Glass, What It Does, http://www.google.com/glass/start/what-it-does/
Google Glass How To: Getting Started, http://www.youtube.com/watch?v=4EvNxWhskf8
Glass User Interface Guidelines, https://developers.google.com/glass/ui-guidelines
Google Glass Best Practices, https://developers.google.com/glass/guidelines
Google Mirror API QuickStart, https://developers.google.com/glass/quickstart/index
Playground, https://developers.google.com/glass/playground
• Installable Glassware, http://glass-apps.org
http://glassappz.com
• Ultan Ó Broin, Project Glass, http://www.slideshare.net/uvox/project-glass-13818470
• Jake Kuramoto, Messing Around with Google Glass and Fusion CRM for Kscope 13,
http://theappslab.com/2013/06/20/messing-around-with-glass-and-fusion-crm-for-kscope-13/
• Anthony Lai, Oracle Fusion Glass App, http://theappslab.com/2013/06/19/oracle-fusion-glass-app/
• Ultan Ó Broin, Anthony Lai, Bring Your Google Glass to Work http://panelpicker.sxsw.com/vote/21626
Marta Rauch @martarauch,
"Google Glass is Here!"
LavaCon 2013 Copyright 2013.

57. What We Looked At
• The importance of augmented reality
• Glass features, UI, user experience, apps
• Enterprise use cases
• Resources
Augmented reality
is an valuable tool
in your content
strategy tool kit!
• Try them on!
Tip! Details are in my slides
posted on SlideShare:
http://www.slideshare.net/MartaRauch
Marta Rauch @martarauch,
"Google Glass is Here!"
LavaCon 2013 Copyright 2013.

58. And Now…
Try on Glass
yourself!
Marta Rauch @martarauch,
"Google Glass is Here!"
LavaCon 2013 Copyright 2013.

59. Thank You!
•
•
•
•
•
@martarauch
Marta Rauch
+Marta Rauch
Marta Rauch
Marta Rauch
Marta Rauch @martarauch,
"Google Glass is Here!"
Connect
with me
LavaCon 2013 Copyright 2013.

60. About the Speaker
Marta Rauch enjoys using Google Glass as a Glass explorer,
and is looking at use cases for gamification and enterprise.
A senior principal information developer at Oracle, Marta leads cloud
and mobile projects, and participates in initiatives for gamification and Glass.
Marta has been interested in augmented reality for several years, and was a beta
tester for two AR apps for iPad and Android.
Marta’s augmented reality topic is featured in The Language of Content Strategy, by
Rahel Bailie and Scott Abel, available soon from O’Reilly Media. Her article on
augmented reality will appear in a future issue of STC Intercom.
An STC Associate Fellow, Marta is a frequent presenter for conferences and
webinars, and has published articles for IEEE, HCII, STC Intercom, and the Center
for Information Development Management Best Practices. She has received 15
STC awards for individual and team projects at the regional and international level.
Marta holds a BA from Stanford University, a teaching credential, and a certificate
from UC Extension in Managing the Development of Technical Communication.
Marta Rauch @martarauch,
"Google Glass is Here!"
LavaCon 2013 Copyright 2013.
The statements and opinions expressed here are the author’s own
and do not necessarily represent those of Oracle Corporation.