Workshop Tokyo October 2012

Japan October 2012

Mart Kivikas

© 2012 Wissenskapital ZFI/ECI GmbH S. 1

State-of-the-art
• On Intellectual Capital Reporting (or
Intangible Assets based Management)
• On IC Statement and Management
Reporting
• On Intellectual Property Rights
• On IC of Cities
• On Economic Policy


Key Questions for Business Success

1. How can I keep and improve my competitive position?
2. What do we do differently and better than our competitors?
3. How can I avoid making a wrong decision? How support and find new
innovations?
4. How can we manage quality and service as well as production in our
value chain?
5. What can I as a leader have real impact on?


Modern Leadership

Quelle: © 4Value Management Consulting GmbH

© 2012 Wissenskapital ZFI/ECI GmbH

Working Model of Sevilla Global?

Human-
capital
Service- Growth
quality
Regional
Business
Structural- Prosperity
Concept
capital
Product- High Value
quality Added Work

Relational-
capital

Finding Skills Build Structures Ready for Market Spin-off of
HC HC -> SC RC Companies
t0 ... tX

Financial Indicators
Non-financial Indicators

Strategic Goals Fomento San Sebastian


Would You Invest?


Result: Priority Map for Investment or Intervention
QQS-Bar-Chart: Human Capital (HC)

HC-4

HC-3

Internal Co-operation Leadership Ability
HC-2
& Knowledge Transfer
HC-1

0 30 60 90

HC-4 Leadership Ability
HC-3 Employee Motivation
HC-2 Social Competence
HC-1 Professional Competence
Systematic (%) Quality (%) Quantity (%)

Fraunhofer IPK © 2008 , No. 8


Prel. IC Map Fomento San Sebastian


www.incas-europe.org

Process /Systems Dynamics

Fraunhofer IPK © 2008 , No. 11

Software… Taxonomy
© 2012 Wissenskapital ZFI/ECI GmbH .. S. 11

Portfolio Matrix

Phase I Phase II Phase III Phase IV
Micro Companies (10-20 Emp.) Small Companies (20-50)Mid Companies (50-250) Spinn-offs SME
Sector I Agrial Name? Name Ltd.? Name Ltd.?
Consumer

Sector II Agrial Name? Name Ltd.? Name Ltd.?
Maschines

Sector III Aerospace Name? Name Ltd.? Name Ltd.?

Sector IV Renewable Name? Name Ltd.? Name Ltd.?
Energy


The Logic behind the Earnings Capability Index (ECI)™
Earnings Capability Index (ECI)™
= Forecast on Business Success
and Profitability

Current Earnings Competitiveness Ability to Change

Cost / Income Ratio Custome Value Innovation and Growth Capability
Value 0,0 % Value 0,0 % Value 0,0 %
Score 0 0 Score 0 0 Score 0 0
Weight 1 Weight 1 Weight 2

Cash Market Position Payroll Flexibility

Profitability Quality and Systematic Relational Capital Quality and Systematic Human Capital

Earnings sustainability Quality and Systematic Structural Capital Interdependency Analysis HC, SC and RC

Weighted Sum Weighted Sum Weighted Sum
Weight short term 80 % Weight short term 40 % Weight short term 5%
Weight mid term 15 % Weight mid term 40 % Weight mid term 50 %
Weight long term 5% Weight long term 20 % Weight long term 45 %

Short term EC forecast 0 Mid term EC forecast 0 Long term EC forecast 0


Relatives GNP PPP European countries vs. USA 1990-2006.


A joint triple helix action needed!
• On Intellectual Capital Reporting (or
Intangible Assets based Management)
• On IC Statement and Management
Reporting
• On Intellectual Property Rights
• On IC of Cities
• On Economic Policy


Intangibles
Employees, Internal Processes, i.e.efficient Networks,
Who contribute with their processing of the production of including customers, suppliers,
knowledge and competences goods or services, internal investors and cooperation with
requests, logisitcs etc. other companies

Business Success Factors
- Motivation - Product cycle time - Customer satisfaction
- Qualification - Quality of the processes - Customer structures
- Leadership - Processes of communication - Investor relations
- Risk management - Suppliers

Short term earnings capability: Mid term earnings capability: Long term earnings capability:
Current earnings status Competitiveness Ability to change

Key Perfomance Indicators (KPI)
Financial indicators; Cashflow indicators; The systematic of business
- Cost / Income Ratio - Equity ratio success;
- Return on Equity - Debt equtiy ratio - Development of profitability
- Return on Capital Employed - Solvency - Business development
- Return on Investment - Cashflow margin - Development of cycle times
© 2012 Wissenskapital ZFI/ECI GmbH - Customer acquisition
S. 17

The framework of the German “Wissensbilanz”

Commercial environment
(Possibilities & risks)

Organization
Intellectual capital
Initial Human Structural Relational Financial External
situation capital capital capital resources impact
Business-
Business
Vision Strategy Measures Business processes success
knowledg
e

Knowledge processes


Steps Criterias Sources

1. Current financial situation Profitability/Cash Annual Report,
Bankratings, BSC

2. Competiveness Customer segments, Business environment
branch, competitors, analysis, Intellectual
structural- and relational Capital Statement, BSC
capital
3. Ability to change Innovation capability, fixed Intellectual Capital
vs. Variable costs, human Statement, BSC
capital
4. (Future) Earnings Capability Earnings Capability Analyse of steps 1 to 3.
(steps 1 to 3) Index™
5. Management action points Activity plan ECI report, BSC

6. Implementation (in business i.e. CRM or HR i.e. job and process
operations) development descriptions, customer
survey
7. Follow-up, controlling Verification of index Actuals vs. Plan, KPI
(adjusted)


Workshop Tokyo October 2012

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