Knowing and understanding Marketing

1. Are you ready to start
your Business?
It’s time to pave the way for a new
future

2. Starting a New Business right?
There is much to know and learn while under going this process.
What is it you ask?
Well……….. Let’s find out!

3. With Marketing you must know……..
The 4 P’s (Study this as you would study your
Bible.)
1. Price: the amount that consumers must give to
receive the product
2. Product: a good, service, or idea to satisfy they
customer's needs
3. Place: a means of getting the product to
the customer
4. Promotion: all activities that marketers
take to inform consumers about their
product and to encourage potential
Knowing the Art of Marketing
Using goods and services to draw in customers, by targeting the factual
thing they must have or want.
After discovery of wants and desire, make sure a continuous relationship is
developed
It’s is important that the customer can and will be able to access your
“goods and services” at any given time or place. Using the social aspect
will win you the BIG BUCKS.
Let’s face it! We are living in 2017, anything is possible. It’s up to you to
make it easy and possible for current and future customers.

4. How can you plan for your Business
Marketing Planning: Implementing planning activities devoted to achieving
marketing objectives.
Strategic Planning: Process of determining an organization’s primary
objectives and adopting courses of action that will achieve the objectives.
Tactical Planning: Planning that guides the implementation of activities
specified in the strategic plan.
SWOT analysis: Review that helps planners compare internal organizational
strengths and weaknesses with external opportunities and threats.
Strategic Business Units (SBU’s): Key business units within diversified
firms.
With the right time and planning you can make
far like other businesses such as IBM and NCR.
These companies have been around between
70-100 years. Sounds like something you would
like to do? I say let’s go for it!

5. Let’s Market
with social
Media
Using the internet for Marketing has gotten 10 times
easier than usual. You can now create a web page, start a
blog, create an Application (APP). In order to target a
specific group of people, you must watch and study their
habits. Places like facebook, link In, twitter, Instagram are
a great place to look and observe.
While creating your web page that may be as desirable as
you chose, make sure you are watching the data on that
web page, such as who, when, where and why. Collecting
the data will help you stay ahead of the game.
Example: The Wish app new that facebook was a great hit.
They created an app using facebook, the drop the price of
their goods and services, now the company is worth 3
Billion dollars.
Learning how to Target your
Market with technology we call
“Social Media”

6. 100%=E-Business
E-Marketing: Strategic process of creating, distributing, promoting, and pricing goods and services to a target market over the
internet or through digital tools.
Great example: Using the web page, blogs, or apps
This will give access to the global market that can reach 95% of the countries across the world.
Almost every major firm uses the internet to do everything for it’s company. Accounting, marketing, production the whole nine yards.
“Almost overnight, the internet’s gone from a technical wonder to a business must” -Bill Schrader

7. What are they DOING?
You would consider this as a : Consumer
Behavior.
Understanding Klout Measure:
Behavior: Knowing and seeing their activities online
The Challenge: Understanding and Identifying your competitors
The Strategy:Tracking or developing a system regarding the future
clients
The outcome: You getting the CHI-CHING Your company should have.
If you are not watching, you are most
likely losing.

9. Business to Business (B2B) Marketing
What is B2B: Organizational sales and
purchases of goods and services to support
production of other products, to facilitate daily
company operations, or for resale.
Key components of B2B
Product, promotion, Distribution, Customer
Relations, Decision-making Process, Price.
B2B is now the latests revolutionized way of
doing things. How to use the B2B:
Know the components of the Business Market.
Study and learn about the global markets outside of your country.
Understanding the demographics
Knowing about the Geographic location, studying that area.
Sizes and Numbers of Buyers
Purchase Decision Process
Learning International Business Markets

10. Are you ready to
start your BUSINESS?