Marna Fitzpatrick is a marketing and project management professional with over 15 years of experience managing clients and projects in various industries. She has a proven track record of successfully managing budgets, timelines, and teams. Fitzpatrick is passionate about using her skills in digital marketing, client relations, and creative strategy to move brands forward.

1. 174 Corbins Mill Dr Cell 614.745.6768
Dublin, OH 43017 marnafitzpatrick@yahoo.com
www.linkedin.com/in/marnafitzpatrick
Marna Fitzpatrick
Throughout my career, I’ve managed people and projects successfully with my unique blend of
compassion, authority, and optimism. My recommendations for achieving an emotional
connection with consumers are based on data, great design, technology and a strong working
relationship with internal teams and clients. I’m passionate about moving your brand forward!
CORE COMPENTENCIES
Project Management / Client Service
Digital Marketing / Design Strategy & Management
Staffing Planning & Analysis / Conflict Resolution
Proactive Problem Solving / Budgeting & Timeline Development
PROFESSIONAL EXPERIENCE
Sole Proprietor May 2014 – current
Independent Insurance and Investment Broker
 Licensed agent in Health and Life Insurance for the state of Ohio
 Appointed with leading insurance carriers such as Mutual of Omaha, Americo, Royal
Neighbors, and Transamerica.
 Expertise in Final Expense, Term, Whole Life and Annuity plans
 Successful management of my own business including lead development, budgeting,
negotiations with insurance companies, incredible attention to detail and organization.
 Familiar with legal documents and navigating through red tape to achieve desired results
Resource Interactive March 2010 – June 2013
One of the nation’s top-rated, independent digital marketing agencies
Digital Project Manager
 Primary client contact for 25 projects annually and over $1M worth of projects for
consumer goods brands such as Bush Brothers, P&G Venus, Clairol.
 Developed complex project budgets and intricate timelines for phased projects, including
the use of Microsoft Project and other project management tools.
 Managed projects through initial estimate and scoping, design, creative presentations to
Sr. Management, oversaw technical development, and ensured successful
implementation and post-launch support measures.
 Responsible for complex website redesigns including IA, UX, wireframes, interactive
banner ads, video interfaces, SEO/SEM integration and RXD redesigns, user testing, and
launch
 Well versed in digital media, online marketing, social media strategies and best practices
 Strong business sense and understanding of the financial implications of decisions and
recommendations
 Highly organized and detail orientated with a strong personal drive for client satisfaction
 A leader in maintaining and developing strong, credible relationships, both internally and
externally and demonstrating trust, confidence, and strategic partnership
 Helps clients articulate their needs and sets direction for the agency team
 Excellent communication and presentation skills – written and verbal
 Always met client needs even amongst tight timing, tight budgets, and with limited
resources
 Proven ability to anticipate and manage change in an ambiguous and complex business
environment with multi-level/discipline clients.

2. 174 Corbins Mill Dr. Cell 614.745.6768
Dublin, OH 43017 marnafitzpatrick@yahoo.com
www.linkedin.com/in/marnafitzpatrick
2
Resource Interactive
Operations Manager (Traffic)
 Managed staffing and operations for over 75, multiple-tiered projects, including a team of
28 creatives, 21 account leads, and 17 technical developers and $17M worth of work,
annually
 Balanced consistency of resources with ever-increasing utilization rates between 78-89%
 Ability to establish trust and a reputation for discretion and sound judgment and advice
 Resolves conflict easily and quickly
 Routinely navigated complex, highly emotional staffing solutions with a calm, positive,
professional manner in all disciplines of agency life: strategy, creative, technology,
research, and social
Bluedog Design April 2009 – Sept 2009
Innovation, strategy and design firm.
Brand Consultant
 Led comprehensive industry audits, project kickoffs through design completion, and the
development of strategic proposals, presentations and billing for key clients such as
ConAgra, Tidy Cats, and Hot Pockets.
Brandimage (formerly LAGA), Cincinnati, OH Aug 2005 – Feb 2009
A global design and branding firm
Senior Client Manager
 Personally grew key accounts organically through exceptional relationship management
o Supervalu: Managed over $1 million in revenue and led categories that included
over 600 pieces of art. Navigated intense client personalities, harboring trust and
confidence
o Kroger: Led large category redesigns, continuing to win addtional work and
increase scope of account. Managed $1 million in revenue, 200% above target
o International Paper: Led redesign of Hammermill paper redesign, resulting in
$1 million of revenue, 300% ahead of initial forecast
o Campbell’s: Initiatives included developing new product segmentation strategy,
packaging structural development, nomenclature development, graphic
exploration, consumer research and coordination of photo shoot. Strong
relationships and excellent project management resulted in gaining additional
strategic and design work. Exceeded revenue target by 50%
o Merial: Led global brand redesign efforts resulting in $250k of revenue, 100%
above target. Led client through consumer research and strategic thought on
new product positioning
o P&G Prilosec OTC: Over last 3 years, grew account by 20% each year,
managing $500,000 in revenue and increasing strength of true agency
partnership and holistic brand positioning
 Through my knowledge of the packaging design process, production process, and
printing specifics, have saved clients significant time and money by anticipating potential
problems and guiding them through a solution
 Provided training and professional development for 1 direct report and other junior
associates,
 Inspires account team and provides thoughtful feedback and career guidance
Landor Associates, Cincinnati, OH May 2002 – Aug 2005
Global branding and design firm
Client Manager
 Promoted from Client Coordinator to Client Manager in May 2004

3. 174 Corbins Mill Dr. Cell 614.745.6768
Dublin, OH 43017 marnafitzpatrick@yahoo.com
www.linkedin.com/in/marnafitzpatrick
3
 Managed the design and production of several major P&G initiatives from initial concept
through launch including:
o P&G Crest Vivid White toothpaste: First beauty paste to be launched vertically
on shelf. Design led to significant growth for the brand and more importantly,
differentiation among a fragmented category
o Whitestrips brand: Led several initiatives under this brand, expanding offerings
by 100% and increasing market share and whitening category leadership
o Crest ProHealth mouthwash and paste: Led the initiatives from early
development though design, consumer research, and production rollout.
o Instrumental in repositioning P&G’s Sunny Delight brand and launching new
packaging across the line
o Led P&G’s Secret In-Store Print and Packaging redesign work, including the
holistic launch of Skin Renewal and Platinum Clear Gel.
WonderGroup, Cincinnati, OH Jan 2002 – May 2002
Design and advertising agency focusing on children and tweens
Marketing Intern
 Supported the Senior Strategy Consultant on the Totes and Chupa-Chups accounts.
 Exposure to traffic managers, media buying, creative process, feedback, and category
research
ADDITIONAL SKILLS
Proficient: Microsoft Office suite, Oracle, Notes, File Maker, and Acrobat, PC or MAC
Familiar: Photoshop, Illustrator, WordPress
Trained: Conflict resolution and Crucial Conversations
EDUCATION
Miami University, Oxford, OH
Bachelor of Science in Business, Marketing Major Graduated with 3.2 GPA 1998 – 2002
 President of the International Division, Miami Business Enterprises, a professional
marketing organization.
 Enjoyed travel across Europe including London, Paris, Munich, Zurich, Rome, and
Barcelona taking comparative International Business Law and Accounting courses.
LICENSES
State of Ohio Department of Insurance
Resident Major Lines, Accident, Health & Life, License # 1028487 2014
VOLUNTEERING
Champion Ave Food Pantry, Downtown Columbus, OH 2014
Meals On Wheels, Downtown, Hilliard, and Dublin OH 2014
REFERENCES
Specific references available upon request. Or, feel free to access the wide range of peer reviews
available on my public profile on LinkedIn. www.linkedin.com/in/marnafitzpatrick/