Marlabs Capabilities Overview: Education and Media - Publishing

2. • Founded in 1996 • 2100+ employees • Consistent year-on-year revenue growth • 100+ blue-chip clients across multiple verticals • IP driven global consulting and software services • Headquarters in Piscataway, NJ – USA • Global delivery headquarters in Bangalore, India • CMMI Level 5 and ISO/IEC 27001: 2013 certified Marlabs Snapshot 2 Global Locations Strategic PartnershipsAwards and Recognition Verticals Serviced Overview 35% 22% 9% 23% 11% Banking, Finance, Insurance Media & Education Transportation & Logistics Healthcare & Life Sciences Retail & Others

3. Global presence to drive speed and value Key locations 3 Marlabs Corporate HQ: One Corporate Place South, Piscataway NJ • Global Data Center • Network Operations Center • Sales, Acct. Management & Operations Support • Onshore Development Center Marlabs North American Training Facility Broadhead Road, Bethlehem, PA • Global Training Facility • Multi-Discipline Center of Excellence • Onshore Development Center • DR Data Center Global Development Center BWTC, Bangalore, India • Global Development Center • Multi Discipline Center of Excellence • Asia-Pacific Data Center • Network Operations Center Global Development & Training Center Udayaravi Road, Mysore, India • Global IV&V Center and CoE • Asia-Pacific Training Facility • Global Development Center Global Development Center & CoE Infopark, Kochi, India • Global Development Center • Centers of Excellence

4. Partners in our success Customers 4 Media & Education Banking, Financial Services, Insurance Healthcare & Life Sciences Logistics & Hospitality Retail & others

5. Secure, scalable & state-of-the-art Infrastructure 5 • 20,000 Sq. Ft. of infrastructure area (option to expand) • N+1 infrastructure topography • Dual and diverse power feed • Lit with multi-entrance fiber rings • State-of-the-art backup system & power unit • Redundant service providers for guaranteed network uptime • Dedicated secure channel • VLAN for ODC isolation with selective access using ODC gateway • Restricted access monitored by card and CCTV • Two factor authentication and biometric finger print scan • Advance intrusion prevention capabilities • ISO 27001 compliant information security practices • Full disaster recovery for hosted applications • FM200 fire suspension system for complete protection • Multisite Network Operations Center (NOC) for monitoring and management • Scalability and extending T1/T3 circuit to alternate DR sites SSAE 16 Type II Compliant Data Center, Piscataway, NJ Guaranteed Security Disaster Recovery

7. The expertise driving our solutions and services Centers of Excellence 7 • Improve legacy and proprietary Integration with current solutions/software • Positive impact on usability and architecture decisions among project teams • Increase overall user adoption • Implement the best practices for the development of solutions • Promote cross-platform flexibility • Rapid scale up for project requirements Marlabs Centers of Excellence (CoE) Primary objectives Industrialized assets and methods Innovation Architecture based on cost/benefit analysis Skills and Resources Alliance ecosystem Microsoft Java/ Open Source Digital Asset Management (DAM) Testing DW/BI & Analytics Mobile Infrastructure, Security & Cloud UI/UX ERP/ CRM

8. Client Project Stakeholders Customer Centric Blended Model Client Engagement 8 Client Executive Sponsor Client Program Manager Client Project Manager Client SME’s IT & Infrastructure Marlabs Executive Sponsor Marlabs Account Manager Business Analyst/ Lead Developer Technical Architect IT & Infrastructure Programmer/ Analysts Quality Assurance IT & Infrastructure Client Team Marlabs On-Site/Off-Site Team Marlabs Off-Shore Team • Strong Transition Mgmt. • Peer to Peer Communication • Defined Escalation Process Steering • Business Alignment • Work Prioritization • Metrics Monitoring Project Management Requirements/ Deliverables Task Monitoring & Control Project Status Issue Management Work Packages Technical Specs Project Lead / Manager Project Lead / Manager

9. Center Of Excellence - Objectives Marlabs Service Offerings

10. Service Offerings Microsoft 10 Microsoft Dynamics Cloud Offerings SharePoint Portals & Collaboration Application Development & Maintenance Microsoft BI Data Warehouse, Big Data, Integration (SQL Server, SSIS) Microsoft CRM development & Migration Development Services for Azure, EC2 SharePoint Development Web Application Modernization to work with Mobile devices Custom Application Development Legacy Modernization SharePoint Governance and Migration SharePoint Testing Cloud Migration to Azure and EC2 Office365, Hosted CRM Microsoft Dynamics GP development & Migration R&D Services Reports, Analysis, Dashboards (RS/SS/Performance Point) SharePoint Integration, Power View, Power Pivot

11. Code Build Test DeployDevelopment Cycle JAVA Development Platform Continuous Integration (Hudson) IDE with Plugins (Eclipse) Monitoring Code Matrix (Sonar) Artifact (Nexus) Accelerators Secure Code Repository Core Components Email Alert Monitoring Availability Scalability Reliability SQL NoSQL Postgres Development Platform Java 11

12. Enterprise Transformation, Legacy Migration and SOA Capabilities 12 Consulting SOA Certified Consultants equipped with framework Enterprise Transformation Strategy Framework for Application Portfolio Optimization Support from Offshore Technology Architects Implementation Oracle, IBM and TIBCO SOA Suites Experience Open Source Implementation Experience Partnerships with industry best SOA tool vendors EAI Experience Testing SOA Testing Expertise Open Source Testing Tools Expertise Enterprise Transformation, Legacy Migration and SOA Services Competencies APO Through SOA SOA Driven Integration Legacy modernization SOA Reference Architecture

13. Visualizations / Analytics / Predictive Sciences Insights to Analytical Decisions 13 • BI Roadmap • Tool Evaluation • Performance Tuning • SSIS / SSRS • Informatica • Data Stage • OBIEE • QlikView • Tableau • SpotFire • SAS • R • KNIME Assessments And Consulting Data Warehousing Dashboards & Visualizations Predictive Sciences Database Management Data Warehousing Analytics Solutions Based Approach Deployment Hosting Batch Monitoring DWH Maintenance

15. Offerings overview UI/UX – Usability Engineering 15 UX Strategist for social media Web Analytics and SEO UX strategy for DAMs solutions Web and Mobile User Experience Design Software Development using UX Methodologies Expert Usability Review Services Quality Planning and User Advocacy Consulting and Training IA UI UX Responsive Design Interactive Design Usability

16. End-to-end capability in SAP applications SAP Solutions/Services 16 Global Implementation Partner in SAP Mobility on HANA, Global Application Support & Maintenance, Global template rollouts, Enhancement/development projects, Application performance tuning, Archiving. ABAP development, SAP Net Weaver Gateway, Basis, Security & GRC, BW, Business Objects(BOBJ), HANA development, Enterprise Portal (EP), SAP Mobility applications development (SMP 4.0 with UI5/FIORI, UX, Gateway) Sales & Distribution, MM, FI/CO, PP, HCM, CRM, SCM-QM, SCM-PM, APO  Business Analysis  Planning and Blueprinting  Gap Analysis and Fitment Analysis  Migration Study  Project Scoping and Sizing  Project Management  Functional Consulting  Customization.  Technical Development (ABAP, HANA,BASIS Support, EP, BW/BO)  Enhancement/ Development  Data Migration  Offshore Technical  Services Integration of SAP  ERP with Other Systems  Data Archiving  Performance Fine tuning  Testing projects in SAP  Application Maintenance & Support, 24*7 support  Enhancements / CRs  Template Roll-out  Troubleshooting,  Fine Tuning of  Configuration. Programs  User Education & Training PRE- IMPLEMENTATION SERVICES OTHER SERVICES IMPLEMENTATION SERVICES POST IMPLEMENTATION SERVICES SERVICE AREAS FUNCTIONAL SKILLS TECHNICAL SKILLS

17. Capability Overview Salesforce.com 17 Our Salesforce Practice strength has been augmented through our acquisition of a Salesforce Gold Cloud Alliance Partner. Marlabs now has more than 100 certified Salesforce.com consultants. Enables the customers to leverage the talent, expertise and best practices that have been built and evolved over 380+ projects Our Salesforce Practice offerings ensure end-to-end implementation of Salesforce CRM for our customers by mapping their business objectives Other offerings include feasibility analysis of Force.com platform for custom application development, custom application development, migration form mother CRM to Salesforce, evaluation of AppExchange applications and administration Capabilities provided for analyzing, designing, developing and maintaining applications & integrations on salesforce.com Platform: • Implementation/ Rollouts • Custom Application Development & Integrations • Administration Services • Collaborative Services • Training Services

18. Comprehensive support of your environment Infrastructure Services 18 • Application hosting services • Enterprise Monitoring Services • IT Service Desk • Network Services • Server Management • DR Services • Sysadmin Services • DBA Services • Managed Email Services • Virtualization Optimization Services • DevOps Services • Infra consolidation Services • Network Assessment &Transformation • Unified Communication Solutions • Application migration to Cloud • Managed Cloud Services • Hybrid Cloud Implementation • Private Cloud implementation • Cloud based DR • Microsoft Office 365 Services Managed IT Services Infrastructure Consulting Services Cloud Services SLAs: Availability SLA Response SLA Resolution SLA Tech Platforms: Windows, IBM (AIX), Oracle, Solaris, Linux, VMware, Xen, Parallels, MS Hyper –V, Citrix Tools: Tivoli, BMC Patrol, Nagios, Solarwinds, MRTG, Symantec, Veeam , Operations Manager , SCCM, WSUS Solution Accelerators: OneConsole Platform CMAT Partner Leverage: Microsoft Gold Partner VMware Solution Provider Oracle Gold Partner IBM Business Partner AWS Advanced Consulting Partner

19. Cyber Security Operations Center Holistic Intelligence Network Surveillance - NIKSUN Vulnerability Assessment Log Collection Correlation and Analysis Security Device Management Security Incident Plan Development Cyber Security Incident Management Service Portfolio Cyber Threat Management Service 19

20. Marlabs – Education & Media/Publishing Industry Capabilities

21. Major Customers Education & Media/Publishing Industry 21 Education Media & Publishing

22. Marlabs Offerings Education Industry Education – Solution Offerings Learning Management Data and Information Management Course Inventory E-Learning Asset Management Portal Development Analytics & Reporting Scheduling 22

23. Compliance with International Standards (e.g. SCORM. AICC etc.) Integration with ERP, LMS, Document Management, and other systems Proven Expertise and Track Record in Developing e- Learning Solutions for Numerous Clients Multi-LanguageContent Development Expertise Integration Expertise CampusVue SunGard Banner Blackboard Pearson eCollege Moodle E-Learning Learning Management System Data Warehouse and Analytics LMS Integration and Migration Regulatory Compliance Management for Skill Knowledge- based Assessment Multimedia e-Content Development Managed Hosting Marlabs E-Learning Capabilities 23

24. Education Analytics Marlabs Get a 360-degree view of student progress and teacher performance. Help reduce inefficiency, and free up resources for the classroom. Promote academic success. Measure learning effectiveness. Manage financial performance. Reduce risk and complexity E-Learning Landscape Business Benefits Content: Content Management and delivery with specialized subject/evaluation Predictive Model: Combination of demographic and student learning data; records progress and predicts future outcomes Adaption Engine: Customizes content delivery for individual students’ performance/interests Dashboard: Conclusions of the predictive model are filtered with feedback for students, faculty & admin. Faculty & Teachers Researchers/ Developers Administrators Student LearningData: Catalogs time-stamped work within the learning system Intervention Engine: Lets teachers, admin and developers by pass the automated system to facilitate student Student Information System: External demographic student info 24

25. Engaging User Experience For Education Building Immersive User Experience Social Motivation Gamification Collaboration Knowledge Streams • Streaming knowledge as multiple touch points (Example: Push Notifications) • Social motivation by setting social goals and allowing peers to see the progress • Gamification for rewarding the progress • Collaboration for helping peers or other roles. Pillars of User Experience For Building Educational Applications 25

26. Competency Intelligence Advertising Tracking Digital Asset Management Digital Rights Management Business Rights Management IP Rights Management Digital Media Content Publishing Social Networking Platform Web Content Management Solutions Viewership ratings and Research Native Mobile Application development Cross Platform Mobile Development Marlabs Offerings Media/Publishing Industry 26

27. SharePoint Jive Tibbr Salesforce.com Chatter Yammer Telligent Capture Collective Intelligence Streamline Communication Foster Collaboration Identify Key Assets Increase Productivity User Experience Services (UI/UX): Delivers world class Digital User Experience on Web, Mobile, and Tablet platforms for clients with specific target audience needs. We are passionate about your success, about helping you design and deliver the best possible experiences and services through Persuasion, Emotion, and Trust Design (PET) approach. Enterprise Content Management: Delivers unparalleled productivity gains to organizations by helping them capture, manage, store, preserve and deliver their information assets in the best possibly way. E-Learning Solutions: Provides a learner centric design to track performance and progress with the flexibility of configuration, scalability, easy revisions and maintainability and the ability to track performance and progress. Portal Services: Provides single gateway allowing the employees, customers, vendors and suppliers to share, collaborate and contribute to the overall growth of the extended enterprise. Enterprise Social Network Services Capability Overview 27

28. Case Studies 28

29. Marlabs Case Study Client A private, nonsectarian American research university based in New York. Need Design, build, deploy and demonstrate a Flexible Enterprise Service Bus Architecture to support on-line and distance learning experiences at Client’s global campuses and beyond. Marlabs Solution  Marlabs worked with Client’s Global Technology Services Department (GTS) on 10 months engagement to build the necessary cloud infrastructure, enterprise service layer, enterprise data layer and any front end application/delivery layers as required to deliver one “service” in the Sakai environment via a hybrid cloud supported delivery model.  The project kick started with a POC in an agile method over 12 weeks to develop a working prototype of the Service Oriented Enterprise Architecture in 6 sprints.  On successful completion and validation of this POC, Marlabs has undertaken building out the remaining services to arrive at a comprehensive enterprise service architecture supporting the global Client’s community and re-built the current Customer’s public portal to a new platform supporting the following capabilities: • Timely delivery of content which is mobile friendly • Data Integration with Core Services • Personalized geo-aware content delivery • Manage Federated Content management • Enhance and adapt social networking and collaboration • To leverage cloud infrastructure for high availability and scalability solution. • Some of the key architectural benefits from the approach to architecting the portal solution are Loose Coupling, Layering, Service Logic Abstraction and a Single Data model that is provided for all persistent entities in the system. WSO2 was configured and deployed to assist in Sakai integration with LTI tools. Benefits  Time to Market (RAD) and Best in Class Comparison  Optimized costs: License Cost, Deployment Cost  Availability of pre-built components  Validation using Proof of Concepts. Technology Platform WS02, Amazon Web Services (AWS), Java EJB, Sakai environment, Liferay, custom RAD tool, SOAP & HTTP protocol. 29

30. Marlabs Case Study Client International Network of Higher Educational Institutions Need Manage instructional delivery and marketing across global campuses from central location. Marlabs Solution  Each university has own portal where students login to access course material, grades.  Solution pulls in information from these individual portals into a common portal.  Integrates with CRM system to manage student-targeted marketing activities.  Tracks range of metrics such as student attrition, graduation rates on education delivery front.  Tracks number of students targeted, conversion rates vis-à-vis students signed up, sign-up information for individual courses etc. on sales & marketing front.  Built using multi-institutional architecture with data marts for different areas that roll up into the data warehouse.  Users are global – US corporate office as well as in the various campuses across the globe. Benefits  Enables faster, better decisions.  Helps set, manage, and track performance management goals through KPIs and dashboards.  Provides insight into educational/geographical areas to focus on.  Helps analyze causes of student attrition and lowers attrition levels. Technology Platform Oracle 10G, Informatica 8.x, Business Objects XI, Xcelcius 30

31. Marlabs Case Study Client Leading Provider of Knowledge and Education Solutions Need  Maintain and support their specialized e-learning software products  Also provide feature enhancement, integration and migration services. Marlabs Solution  Provided Single Sign On facility, Feature enhancements for client’s application and Migration of the entire application from the ASP platform to .NET.  Created a common unified .NET components to make the application dynamic in nature, and used resource files to minimize the code changes for future maintenance.  Provided application error fixes, modifications to existing applications, and root cause analysis of defects.  Developed application enhancements and modifications as well as rigorous testing process prior to release to production.  Constantly monitored application performance to implement process improvements in the software as needed.  Provided technical support services that included user support, production support, and servicing of customer inquiries. Benefits  Enhanced quality, performance and accuracy of their products.  Faster time to market and reduced total cost of ownership.  Availability of history of defects.  Added stability of the product and improved software processes. Technology Platform Microsoft ASP, ASP.NET, SQL Server 2000, Windows 2003 Server Operating System 31

32. Marlabs Case Study Client One of the Oldest Institution for Higher Learning in US Need  Reduce Operational Expenses for managing Linux Infrastructure.  Increase availability of Shrodinger and Webmol Application. Marlabs Solution  Provided Linux Server Administration services based on defined SLAs  Services based on ITIL based practices and Standard Operating Procedures  Services included OS patch updates and troubleshooting hardware and software malfunctions.  Assisted with enhancing performance of all servers by periodic cleaning up of disc and guiding with maintaining hardware by adding required components like memory and other performance improvement devices. Benefits  Leveraged Offshore model for reducing Operational Costs.  Improved Service Levels through a strong SLA driven model.  Access to quality resources and flexible staffing model. Technology Platform Linux 32

33. Marlabs Case Study Client One of the World's Leading Marketing Communications Agencies Need Flexible solution to manage detailed advertising media plans and analyze results for one of their large clients. Marlabs Solution  Developed a multi-agency, web-based application to coordinate and execute detailed media plans nationwide.  Application made possible detailed, executable plans down to specific weeks, days, and time slots; while identifying the actual creative used for each slot.  Helped set campaign targeting – for a quarter or an entire year – on a product or region or demographic segment.  Generated singular, unified view of planned spend, projected spend, and actual spend across agencies and divisions. Benefits  Provided single integrated view of nationwide media activity .  Eliminated manual tracking of media activity with spread sheets.  Enhanced the level of coordination between the different agencies.  Raised business agility with the ability to change plans at any time.  Increased return on investment through more effective tracking and monitoring. Technology Platform .NET, Microsoft SQL Server, SQL Server Analysis Services, SQL Server Reporting Services 33

34. Recent Implementations Retail & Manufacturing 34

35. Marlabs Case Study Client World's leading publisher of Science and Health Information Need  Client's existing websites to be developed with more user friendly UI design to address the existing usability issues in the current website.  Revamp the existing applications ElsMediaKits’, ‘Reprints’ & ‘MMPS’ with new UI, usability and admin interface Marlabs Solution  Complete ownership of entire Application Development includes Design, Development, Testing , Deployment and Hosting support  leveraging activity feeds implemented a recommendation engine to provide the most industry relevant updates to physicians on selected domains.  User-friendly, consistent design, easy and quick navigation  Keeping website standards and guidelines  Keeping up with the brand identity of the company & product  Better user experience.  Marlabs used a hybrid onsite/offshore model to implement the UI and back end changes to these websites  Website are developed using ‘CodeIgnitor’ framework with MVC architecture. Benefits  Cost Effective 100% Offshore Model and Dedicated experienced Development and Testing Team  Ramp-up of Development and Testing team based on the project/client needs.  Deliverables prepared by offshore team are reviewed by the client/Business and signed off.  Knowledge documents were updated across application with ongoing releases functionality and timely reviewed by the stake holders.  Effective Defect review meeting with appropriate client input. Technology Platform PHP5, MySQL5, Drupal 35

36. Recent Implementations Academics & Publications 36

39. Marlabs Case Study Client World's leading publisher of Science and Health Information Need  Revamp Client's existing “Practice Update” and “JUNO” web applications with more user friendly UI design to address the existing usability issues. Marlabs Solution  Complete ownership of entire Application Development includes Design, Development, Testing , Deployment and Hosting support  The applications is designed based on REST based principles and ASP.Net MVC framework (which is “Open Source”), with a SQL Server backend.  User Interface (UI) is based on the razor engine, HTML5, twitter bootstrap library and JQuery JavaScript framework. These are used to create the re-usable templates.  Windows Azure cloud framework is used for building scalable and flexible backend services.  Used “Unity” a lightweight, extensible dependency injection container to facilitate building loosely coupled applications.  User-friendly, consistent design, easy and quick navigation  Keeping website standards and guidelines  Keeping up with the brand identity of the company & product  Marlabs used a hybrid onsite/offshore model to implement the UI and back end changes to these websites Benefits  Cost Effective 100% Offshore Model and Dedicated experienced Development and Testing Team  Ramp-up of Development and Testing team based on the project/client needs.  Deliverables prepared by offshore team are reviewed by the client/Business and signed off.  Knowledge documents were updated across application with ongoing releases functionality and timely reviewed by the stake holders.  Effective Defect review meeting with appropriate client input. Technology Platform HTML5, ASP.Net MVC framework, SQL Server, Unity, REST API 39

41. Marlabs Case Study Client One of the leading non-profit producers of public service advertisements based in America. Need An enhanced Java based portal to manage and distribute campaign assets Marlabs Solution  Built and hosted a comprehensive enterprise portal and integrated with internal, external applications to help client effectively manage and distribute campaign assets  Provided Integration with Northplains Digital Asset Management system (DAM) for campaigns and Assets  Integration with external vendors systems to manage and distribute non-digital assets  Seamless integration with Akamai CDN for faster and optimized asset distribution  Integrated the portal with Salesforce CRM sales data  Used Apache Tomcat to implement Java Servlet and Java Pages  Developed custom Java CMS for managing static data  Hosted the application on Amazon cloud to maximize reliability, speed, and uptime while minimizing server costs, management and other complexities. Benefits  Cost effective solution as the customer is a non profit org.  Optimized and faster content delivery using Akamai CDN  Improved shopping cart and user experience  Comprehensive reporting capabilities measure effectiveness of campaigns and calculation of ROI Technology Platform Java J2EE, Apache Tomcat, Akamai, Salesforce, Spring, Hibernate, AJAX 41

42. Recent Implementations Media & Advertising 42

43. Marlabs Case Study Client A customer engagement agency that uniquely combines multi-channel, analytics and content expertise named among the top ten digital marketing services networks in the U.S Need  Client through its content-powered customer engagement agency is seeking to provide a learning environment offering by developing a MultiTouch™ Digital Learning System (MultiTouch) app  To drive learner compliance; the willingness, desire and action needed to sustain a training continuum. Marlabs Solution  Marlabs has developed a multi touch native iOS application for Apple iPad.  Derived the architecture based on the functionalities of the application  Used REST Services stack to develop the Multi Touch client application  Provided following four different system layers:  Network layer  Offline Database  Validation layer  Presentation / UI Layer.  The system Dynamic features and content delivery based on client configuration - delivers the TouchPoint in different types such as Video, PDF or PPT, a link to a video or embedded/linked HTML page.  Web API Layer for providing application data as services  Cloud Application Service Layer for providing push notification services to Mobile clients  Integrated Google analytics to monitor usage. Benefits  A single user environment, laser focused on improving performance related to the curriculum and content, without a cumbersome LMS experience.  Leveraged social motivation factors and push notifications to provide a progress dashboard for students, in such a way that they can keep track of their progress, earn reputation and share the same with others. Technology Platform  Apple Xcode, HTML 5/CSS, JavaScript, ASP.Net MVC, WCF, Entity Framework, Autofac, Log4net, MVC Web API, HTTP Cache/App fabric, SQL Server, IIS7 43

44. MXM Multi Touch – Application Screenshot Academics & Publications 44

45. Marlabs Case Study Client A leading media and marketing solutions company in US that reaches to millions of people every day through our digital, mobile, broadcast and print media. Need  To align the offshore testing team across multiple projects which are developed in Agile framework.  Develop offshore testing service model across manual testing, Automation testing , Performance testing and Mobile testing.  Get visibility across product backlog , sprint back log and plan the test activity in advance.  Support the production deployment across application by running a smoke test once the deployment is completed from development team. Marlabs Solution  Marlabs presented a new engagement model which will have single point of contact at onshore for all test activity across projects.  Onshore Test lead will represent the QA in bug scrub and sprint meeting.  After getting the information from stake holders onshore test leave will conduct SCRUM OF SCRUM with offshore QA team. This has resulted in improved quality of deliverables and increased the offshore responsibility where they can own the user stories.  Testing service was expanded across Manual, automation, performance and mobile testing with this model.  Mobile testing is conducted for the apps which are designed for IOS and Android OS. Mobile automation performance testing was conducted using Monkey Tool.  Tested on Android Smart phone/tablets and Apple iPhone and iPad devices. Benefits  Increased testing efficiency where Marlabs owns the application knowledge and manage the end to end testing for each sprint.  No License purchase required since selenium is an open source tool  Enhanced confidence in product delivery.  Expedited software launch to production  Increased stability of the application. Technology Platform Robotium, Selenium, Java, .NET 45

46. Recent Implementations Media & Marketing 46

47. Marlabs Case Study Client A Self-Regulatory Organization Need New composite system to augment their video games rating application. Marlabs Solution  Built an integrated game rating solution leveraging current technologies and a seamless, multi-tiered architecture.  Full security and auditing functions were incorporated to control and monitor software usage.  Multiple reviewers rate a single game; all rating details are entered into the system.  Final rating results is updated on the website and communicated to the publisher.  Rating certificates are created and sent to the publisher after the calculated fees are received.  Provided a comprehensive platform for rating video games and monitoring compliance. Benefits  Lowered cost of software ownership.  Increased software maintainability/security.  Reduced incidence of software errors.  Expanded software reporting capabilities.  Integrated end to end rating processes.  Raised productivity and performance. Technology Platform Silverlight, .NET , SQL Server 47

48. Marlabs Case Study Client A Self-Regulatory Organization Need New composite system to augment their video games rating application. Marlabs Solution  Built an integrated game rating solution leveraging current technologies and a seamless, multi-tiered architecture.  Full security and auditing functions were incorporated to control and monitor software usage.  Multiple reviewers rate a single game; all rating details are entered into the system.  Final rating results is updated on the website and communicated to the publisher.  Rating certificates are created and sent to the publisher after the calculated fees are received.  Provided a comprehensive platform for rating video games and monitoring compliance. Benefits  Lowered cost of software ownership.  Increased software maintainability/security.  Reduced incidence of software errors.  Expanded software reporting capabilities.  Integrated end to end rating processes.  Raised productivity and performance. Technology Platform Silverlight, .NET , SQL Server 48

49. Marlabs Case Study Client A full-service strategic Ad consulting and internet marketing services organization Need Create a customer facing Client Portal to manage campaign information. Marlabs Solution  Created a web portal solution to provide Slingshot Client’s a work place to interact with Slingshot’s resources, in order to better manage web SEO campaigns  Created a simple, intuitive GUI to manage workflow, enables clients to view current search rankings for their keywords  Integrated with existing applications SalesForce.com, LB GURUS, SharePoint, Authority Labs  Created an automated solution to interact with Authority Labs API to get SERP files for selected keywords from Salesforce.com.  Used MongoDB, an open source non-SQL file based database to store SERP files from Authority Labs.  Laid foundation for EDW and ESB Benefits  Provided our customer with an efficient customer management portal for their clients closely integrated with existing Salesforce.com CRM  Reduced dependency on multiple applications and websites to configure and manage customer requests  Leveraged existing internal assets and knowledgebase o deliver focused marketing services tailored to individual client needs Technology Platform Drupal, MySQL, PHP, MongoDB, Salesforce.com 49

50. Marlabs Case Study Client Leading Supplier of Entertainment Technology Services Need  The client has multiple legacy systems across the US and in Europe. They also had a centralized Oracle ERP solution, web-based data and other smaller silo-centric systems.  Reporting across these systems was a very manual, time consuming and error-prone process and also lack of access to timely, topical and “easy-to-analyze” reports.  The client wanted to go in for a BI system but was put-off by the apparent high-costs, lack of in-house bandwidth and expertise and inability to visualize the potential benefits. Marlabs Solution  Addressed the client situation by helping them conceptualize, plan, design and implement the Business Intelligence system in small phases.  The engagement began with a strategic consulting assignment that helped them assess the need for a BI system and quantify the benefits.  Moved on to a data modeling and prototyping phase during the end of which, the client was able to visualize the benefits.  Finally the implementation itself is split into multiple phases – ETL design, development, building the reporting system, deployment, rollout and maintenance. Benefits  Judicious use of on-site and off-shore resources to crunch costs and schedule.  Phase-wise engagement with tangible deliverables at the end of each phase.  Tool evaluation to fit client aspirations and budget.  Extensive use of open-source (DB Designer, Pentaho BI Suite etc.) while implementing on a high-end box running Oracle. Technology Platform DB Designer, Pentaho BI Suite, Oracle 50

51. Marlabs Case Study Client Marketing Service Provider Need They needed to establish systems and processes to send millions of emails - with the assurance that all campaigns were efficiently executed to drive relationships and results for their Fortune 2000 clients. Marlabs Solution  Built an easy-to-use, state-of the- art email technology platform that enables marketers to automate key messaging streams, and seamlessly integrates into existing IT infrastructures.  With the ability to send up to 10 million dynamic messages in an hour, the scalable platform assures that critical marketing promotions and revenue programs are first-to-market.  Marlabs also provided testing services as well as 24x7 application and database support.  Executed BPO services that enabled our client to scale up email marketing efforts.  An extensive and rigorous QA process tested messages across multiple email systems to ensure consistently high quality of delivered mailers.  Regular reports measured ROI and tracked marketing metrics. Benefits  Streamlined email marketing processes  Ensured consistent high quality delivery  Enabled rapid execution of campaigns  Enhanced email tracking and metrics  Lowered operational costs  Augmented clients’ marketing capabilities Technology Platform Perl 51

52. Standing apart in the marketplace Value Proposition 52 Delivery Excellence Domain Expertise • Flexible, transparent, and mature engagement models • Seamless solution integration • Certification compliance • Robust Governance • Strong focus on emerging technologies • CoEs for technology proficiency • Best in class technology and security infrastructure Customer Centricity Investment In Talent • US based, IP driven organization with a digital technology focus • Flexible engagement models with global talent • Proven record of successful on-site, off-shore and blended engagements • Customized solutions and services • High competence levels in all technologies • Home grown algorithm for matching resources with customer’s unique need • Global training centers: Continuous quality improvement programs • High retention rates Higher Customer Satisfaction Excelling Employees Project Certainty Highest ROI and Value

53. Contact Us 53 USA New Jersey Marlabs Inc. (Global Headquarters) One Corporate Place South, Floor 3, Piscataway NJ 08854 - 6116 Tel: +1 (732) 694 1000 Fax: +1 (732) 465 0100 Email: contact@marlabs.com India Bangalore Marlabs Software (P) Ltd. Bagmane World Technology Center, 14th Floor, Citrine Block - 4, Marathahalli Outer Ring Road, Mahadevapura, Bangalore – 560 048 Tel: +91 (80) 67229400/700 Email: contact@marlabs.com Canada Marlabs Canada Incorporated 1235, Bay Street, Suite 400 Toronto Ontario M5R 3K4 Tel: +1 (416) 934 5005 Email: contact@marlabs.com Mysore Marlabs Software (P) Ltd. # 462, A & B Block, Udayaravi Road, Kuvempunagar, Mysore - 570023 Tel: +91 (821) 4000200 Email: contact@marlabs.com Marlabs Software (P) Ltd. # 469, A & B Block, Udayaravi Road, Kuvempunagar, Mysore - 570023 Tel: +91 (821) 4191450 Email: contact@marlabs.com Mexico Marlabs Technology Services Av. Patriotismo 229 Piso 8 Col. San Pedro de los Pinos Mexico, D. F. C. P. 03800 Tel: +1 (732) 694 1000 ext.6011 Email: contact@marlabs.com Kochi Marlabs Software (P) Ltd. "Athulya", 2nd Floor, Infopark Kusumagiri P.O. Kakkanad Kochi - 682 030 Email: contact@marlabs.com Marlabs Software (P) Ltd. Trans Asian Corporate Park, XIV/396-C, Seaport Airport Road, Chittethukara,Kakkanad Kochi - 682 037 Ph: +91 (484) 6062885/886 Email: contact@marlabs.com

54. THANK YOU 54

Marlabs Capabilities Overview: Education and Media - Publishing

Marlabs Capabilities Overview: Education and Media - Publishing

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