Marlabs Capabilities Overview: Digital Asset Management (DAM)

2. • Founded in 1996 • 2100+ employees • Consistent year-on-year revenue growth • 100+ blue-chip clients across multiple verticals • IP driven global consulting and software services • Headquarters in Piscataway, NJ – USA • Global delivery headquarters in Bangalore, India • CMMI Level 5 and ISO/IEC 27001: 2013 certified Marlabs Snapshot 2 Global Locations Strategic PartnershipsAwards and Recognition Verticals Serviced Overview 35% 22% 9% 23% 11% Banking, Finance, Insurance Media & Education Transportation & Logistics Healthcare & Life Sciences Retail & Others

3. Global presence to drive speed and value Key locations 3 Marlabs Corporate HQ: One Corporate Place South, Piscataway NJ • Global Data Center • Network Operations Center • Sales, Acct. Management & Operations Support • Onshore Development Center Marlabs North American Training Facility Broadhead Road, Bethlehem, PA • Global Training Facility • Multi-Discipline Center of Excellence • Onshore Development Center • DR Data Center Global Development Center BWTC, Bangalore, India • Global Development Center • Multi Discipline Center of Excellence • Asia-Pacific Data Center • Network Operations Center Global Development & Training Center Udayaravi Road, Mysore, India • Global IV&V Center and CoE • Asia-Pacific Training Facility • Global Development Center Global Development Center & CoE Infopark, Kochi, India • Global Development Center • Centers of Excellence

4. Partners in our success Customers 4 Media & Education Banking, Financial Services, Insurance Healthcare & Life Sciences Logistics & Hospitality Retail & others

5. Secure, scalable, and state-of-the-art Infrastructure 5 • 20,000 Sq. Ft. of infrastructure area (option to expand) • N+1 infrastructure topography • Dual and diverse power feed • Lit with multi-entrance fiber rings • State-of-the-art backup system & power unit • Redundant service providers for guaranteed network uptime • Dedicated secure channel • VLAN for ODC isolation with selective access using ODC gateway • Restricted access monitored by card and CCTV • Two factor authentication and biometric finger print scan • Advance intrusion prevention capabilities • ISO 27001 compliant information security practices • Full disaster recovery for hosted applications • FM200 fire suspension system for complete protection • Multisite Network Operations Center (NOC) for monitoring and management • Scalability and extending T1/T3 circuit to alternate DR sites SSAE 16 Type II Compliant Data Center, Piscataway, NJ Guaranteed Security Disaster Recovery

7. The expertise driving our solutions and services Centers of Excellence 7 • Improve legacy and proprietary integration with current solutions/software • Positive impact on usability and architecture decisions among project teams • Increase overall user adoption • Implement the best practices for the development of solutions • Promote cross-platform flexibility • Rapid scale up for project requirements Marlabs Centers of Excellence (CoE) Primary objectives Industrialized assets and methods Innovation Architecture based on cost/benefit analysis Skills and Resources Alliance ecosystem Microsoft Java/Open Source Digital Asset Management (DAM) Testing DW/BI & Analytics Mobile Infrastructure, Security & Cloud UI/UX ERP/CRM

8. Client Project Stakeholders Customer centric blended model Client Engagement 8 Client Executive Sponsor Client Program Manager Client Project Manager Client SMEs IT & Infrastructure Marlabs Executive Sponsor Marlabs Account Manager Business Analyst/ Lead Developer Technical Architect IT & Infrastructure Programmer/ Analysts Quality Assurance IT & Infrastructure Client Team Marlabs On-Site/Off-Site Team Marlabs Off-Shore Team • Strong Transition Mgmt. • Peer-to-Peer Communication • Defined Escalation Process Steering • Business Alignment • Work Prioritization • Metrics Monitoring Project Management Requirements/ Deliverables Task Monitoring & Control Project Status Issue Management Work Packages Technical Specs Project Lead/ Manager Project Lead/ Manager

9. Digital Asset Management (DAM) Services

10. Enterprise content management (ECM) Marlabs 10 Technology •Documentum, Interwoven, SharePoint, Vignette, FatWire, Stellent, Alfresco, OpenText, FileNet, Tridion Services •Digital Asset Management (DAM), Web Content Management (WCM), Document Management (DM), Records Management (RM) Workflow Business Intelligence Collaboration Content Management Business Management Digital Ads Rights Management

11. Offerings and expertise Digital Asset Management (DAM) 11 Advocacy and Advisory Digital Asset Management Maturity Analysis Rapid DAM Assessment Workflow/Strategy Creating a DAM Business Case and Use Cases Selecting DAM Vendors (Consulting) Documentation and Training 24x7 DAM Maintenance Support Review DAM Contracts and Service Level Agreements Asset and Metadata Migrations Asset Deduplication Permissions, Rights, and Talent Management User Experience (UX) • 100% vendor agnostic approach • Deep understanding of digital asset management • Purpose driven team with strong commitment and delivery excellence • Flexible costing models

12. Principles and objective Digital Asset Management (DAM) 12 Search Find Use Reuse Re-Purpose People • Ongoing Support • Documentation • DAM Staffing • Training Process • Meta Tagging • Distribution • Uploading • Search Technology • Storage • Software • Hardware • Bandwidth Information • Permission • Talent Mgmt. • Rights Mgmt. • Metadata Mgmt. Digital Asset Management

13. Why use DAM? Digital Asset Management (DAM) 13 Before DAM After DAM Waste too much time searching for the same digital assets repeatedly Save time/money finding needed digital assets Re-create or re-acquire digital assets repeatedly at huge costs Reuse and repurpose digital assets Access free-for-all cause security nightmares Access control to digital assets and role-based permissions Increasing exposure to liability as the volume of digital assets increase Minimize liability with clarity on usage rights and permissions Build silos and fiefdom Consolidate silos of information with access to a single source of the truth Communication of the correct version of assets buried in folder structures and limited by file naming conventions Communication scales as needed and collaboration among team members becomes easier Storage increases as volume increases with no asset lifecycle Manage assets, not just store them

14. What are the common issues we keep hearing? Digital Asset Management (DAM) 14 Why are most of our own digital assets managed by an outside agency? Where is all this metadata going to come from? Who is going to manage all of these digital assets on a daily basis? Who owns this process? Have a DAM, but not using it. Why? Is this the latest version of this digital asset or a past model from a few years ago? Only a few people are using the DAM I can’t find the digital assets quickly and easily Where is my centralized repository of digital assets? What is the value in doing all this DAM stuff?Where is the digital asset I need?

15. Common pitfalls Digital Asset Management (DAM) 15 How do you avoid doing the same mistakes as prior companies have? “Having good advisers on board and a good network of people you can ask, “How do we manage this? How do you do that?” Common Pitfalls • Assume too much • Believe DAM only involves technology (forget people, process, and information) • Inability to filter searches to relevant results • Lack of realistic budget, buy-in, manpower, scope, timeline, and/or understanding • Service Level Agreement (SLA) does not cover this or that • No version control for assets nor metadata • Keep all silos open and expect user adoption to increase • Not dealing with stakeholder nor user dissatisfaction in priority order • Lack of readily available training, ongoing support, and documentation • Forget this is supposed to make our lives easier.

16. Roadmap Digital Asset Management (DAM) 16 DAM Strategy 1. Find a DAM champion 2. Identify potential pitfalls 3. Define success criteria 4. Audit and centralize digital assets 5. Establish DAM process/workflow 6. Simplify metadata for searchability 7. Define measurement criteria and ROI 8. Select and implement a DAM solution 9. Define groups and roles 10. Define security and permissions 11. Increase reuse and repurposing 12. Implement distribution strategy 13. Establish version controls 14. Ongoing management of digital assets

17. Project lifecycle Digital Asset Management (DAM) 17 Stakeholder Analysis Requirements Gathering and Analysis Business Case Measure Risk and Maturity Scenario Developed RFP Developed Market Analysis Participant Selection RFP Released Q and A with Potential DAM Vendors Response Analysis Onsite Demo with DAM Vendors Pricing Negotiation Proof of Concept Final Decision Kickoff of Implementation Site Survey Site Configuration Testing Customization Testing Initial Asset Upload Training Signoff Launch of DAM

18. Service offerings Marlabs 18 • Consulting • Architecture design • Installation, configuration, and customization • Application development • Software upgrade and system and data migration • Training for software administration, configuration, support, and customization • Support and administration: onsite or remote • Hosting services. IBM FileNet Service Offerings

19. Case Studies

20. 20 Marlabs Case Study Client One of the top-rated cable television networks Need • Dynamic on-demand advertising by creating an application that would enable them to view media assets along with interspersed advertising content • Integrate the solution with client’s Digital Asset Management system (DAM) Marlabs Solution • Designed and developed a custom media clip and playlist editor/viewer that was seamlessly integrated with DAM • Enabled efficient storage, retrieval, and reuse of important digital media • Enabled effective control of media playback by storing clip metadata • Designed on the basis of SOA-based extendable and maintainable multi-layer application architecture • Provided extensive and rapid search capabilities to enable users to locate clips and run them with full play controls • Added dynamic advertising to regular programming content, delivered through the custom media player • Facilitated creation of clips to granular levels – frame level, second, or minute. Benefits • Provided platform for dynamic on-demand content and advertising • Helped effectively monetize content and increase advertising revenues • Facilitated access to client’s vast media store to view and create content • Increased control over content delivery • Made it possible to view content anytime anywhere. Technology Platform Perl, .NET, Silverlight

21. Marlabs Case Study 21 Client One of the leading non-profit producers of public service advertisements based in America Need An enhanced Java based portal to manage and distribute campaign assets Marlabs Solution • Built and hosted a comprehensive enterprise portal and integrated with internal and external applications to effectively manage and distribute campaign assets • Provided Integration with North Plains Digital Asset Management system (DAM) for campaigns and assets • Integrated the portal with external vendor systems to manage and distribute non-digital assets • Integrated the portal seamlessly with Akamai CDN for faster and optimized asset distribution • Integrated the portal with Salesforce CRM sales data • Used Apache Tomcat to implement Java servlet and Java pages • Developed custom Java CMS for managing static data • Hosted the application on Amazon cloud to maximize reliability, speed, and uptime while minimizing server costs, management and other complexities. Benefits • Cost effective solution as the customer is a non profit organization • Optimized and faster content delivery using Akamai CDN • Improved shopping cart and user experience • Comprehensive reporting capabilities measure effectiveness of campaigns and calculation of ROI Technology Platform Java J2EE, Apache Tomcat, Akamai, Salesforce, Spring, Hibernate, AJAX

22. Standing apart in the marketplace Value Proposition 22 Delivery Excellence Domain Expertise • Flexible, transparent, and mature engagement models • Seamless solution integration • Certification compliance • Robust governance • Strong focus on emerging technologies • CoEs for technology proficiency • Best-in-class technology and security infrastructure Customer Centricity Investment in Talent • US based, IP driven organization with a digital technology focus • Flexible engagement models with global talent • Proven record of successful on-site, off-shore and blended engagements • Customized solutions and services • High competence levels in all technologies • Home grown algorithm for matching resources with customer’s unique needs • Global training centers: Continuous quality improvement programs • High retention rates Higher Customer Satisfaction Excelling Employees Project Certainty Highest ROI and Value

23. THANK YOU

24. Digital Asset Management (DAM) – Reference Information Marlabs Confidential

25. Suggested reading - The secrets of a successful DAM implementation Digital Asset Management (DAM) Road Map 25Source: DAMroadmap.com || Createasphere.com Success Criteria  Measurement processes  Production savings & profit opportunities  Equal combination: people, process, assets, and technology  Workflow  Metadata Tips  Increased collaboration & ROI  Avoid project creep  Plan for scalability  Test before you buy Pitfalls  Lack of ownership  Not having a champion  Overly complex solution  Not having a defined workflow  Poor version control Trends  Immediacy of content  Content Management Interoperability Services (CMIS)  Mobile platforms  Social media  Semantic web technologies

26. Digital Asset Management: Content Architectures, Project Management, and Creating Order out of Media Chaos by Elizabeth Keathley (released March 30, 2014)): This book explains both the purpose of digital asset management systems and why an organization might need one. DAM Survival Guide: Digital Asset Management Initiative Planning by David Diamond (released November 4, 2012): DAM Survival Guide book is packed full of insights, strategies and common sense guides for making DAM work for the end user. The Accidental Taxonomist by Heather Hedden (released May 3, 2010):The Accidental Taxonomist is the most comprehensive guide available to the art and science of building information taxonomies. Suggested Reading - Guides for DAM success Digital Asset Management (DAM) Books 26

27. Contact Us 27 USA New Jersey Marlabs Inc. (Global Headquarters) One Corporate Place South, Floor 3, Piscataway NJ 08854 - 6116 Tel: +1 (732) 694 1000 Fax: +1 (732) 465 0100 Email: contact@marlabs.com India Bangalore Marlabs Software (P) Ltd. Bagmane World Technology Center, 14th Floor, Citrine Block - 4, Marathahalli Outer Ring Road, Mahadevapura, Bangalore – 560 048 Tel: +91 (80) 67229400/700 Email: contact@marlabs.com Canada Marlabs Canada Incorporated 1235, Bay Street, Suite 400 Toronto Ontario M5R 3K4 Tel: +1 (416) 934 5005 Email: contact@marlabs.com Mysore Marlabs Software (P) Ltd. # 462, A & B Block, Udayaravi Road, Kuvempunagar, Mysore - 570023 Tel: +91 (821) 4000200 Email: contact@marlabs.com Marlabs Software (P) Ltd. # 469, A & B Block, Udayaravi Road, Kuvempunagar, Mysore - 570023 Tel: +91 (821) 4191450 Email: contact@marlabs.com Mexico Marlabs Technology Services Av. Patriotismo 229 Piso 8 Col. San Pedro de los Pinos Mexico, D. F. C. P. 03800 Tel: +1 (732) 694 1000 ext.6011 Email: contact@marlabs.com Kochi Marlabs Software (P) Ltd. "Athulya", 2nd Floor, Infopark Kusumagiri P.O. Kakkanad Kochi - 682 030 Email: contact@marlabs.com Marlabs Software (P) Ltd. Trans Asian Corporate Park, XIV/396-C, Seaport Airport Road, Chittethukara,Kakkanad Kochi - 682 037 Ph: +91 (484) 6062885/886 Email: contact@marlabs.com

28. THANK YOU 28

Marlabs Capabilities Overview: Digital Asset Management (DAM)

Marlabs Capabilities Overview: Digital Asset Management (DAM)

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