Weitere ähnliche Inhalte
Ähnlich wie Daily Highlights from Congresses
Ähnlich wie Daily Highlights from Congresses (20)
Daily Highlights from Congresses
- 2. • Personal visibility to peers, members of study groups,
members of associations,…
• Summaries of scientific News captured „life“ in an innovative
format
• Use of push-format instead of waiting for website-visitors
• No time delay to deliver highly important news
• High click rates within days (up to 30% of targeted
community)
• Continuous visits over 12 month period
Communication of scientific content in the
21st century
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- 3. medRoom: Video-alert workflow
© Melcom GmbH
Videorecording the expert at
the end of a congress day
Synchronize with
2-3 slides and
upload to website
Send
Videopresentation
as Hyperlink to
peers on the same
day
- 4. medRoom: Step 1
© Melcom GmbH
Videorecording the
expert at the end of a
congress day
Synchronize with 2-3
slides and upload to
website
Send
Videopresentation as
Hyperlink to peers on
the same day
- 5. medRoom: Step 2
© Melcom GmbH
Videorecording the expert at the
end of a congress day
Synchronize
with 2-3 slides
and upload to
website
Send
Videopresentation as
Hyperlink to peers on
the same day
- 6. medRoom: Step 3
© Melcom GmbH
Send Videopresentation as
Hyperlink to peers on the
same day
- 7. • Fast and innovative communication of scientific highlights
• Use your own words to summarize important results
• Be visible to your peers and refferring physicians via
innovative technology
• Get high click-rates via cooperation with peer-groups such as
study groups or local / regional associations
Summary
© Melcom GmbH
- 8. Examples
© Melcom GmbH
• Daily Highlights-platforms
– http://breastcancer.medroom.at
– http://haematologie.medroom.at
– http://haematologie.medroom.de
- 9. Contact
Melcom Marketing und Kommunikations GmbH
Josef-Bühl-Gasse 35
1230 Wien
Fax: +43 1 253303 34536
office@melcom.at
Dr. Markus Mittlböck Herbert Ennsmann
+43 664 105 52 37 +43 664 545 80 91
© Melcom GmbH