The Passport to Leadership Program at the California State University Dominguez Hills is part of the Leadership Education and Advocacy Development (LEAD) Program that aims to inspire and develop dynamic students, leaders, professionals and global citizens.
As an active member of the startup community and CSUDH Alumni '08 I was asked to present one of the workshops to the students who upon completion of the program are awarded a special certificate and medal.
I took this opportunity to try out some of the content that I have been writing for my book "From Startup To Grow Up"
I hope you enjoy the slides.
Author:
Markus Biegel, Entrepreneur & Business Consultant
Website: www.MarkusBiegel.com
LinkedIn: www.linkedin.com/in/markusbiegel
1. Presented by Markus Biegel
SUBJECT: LEADERSHIP AND ENTREPRENEURSHIP
PASSPORT TO LEADERSHIP
Chief Executive Officer at NeedMediaNow
Senior Business Consultant at Startup Elite
CSUDH Alumni ‘08
PRESENTED BY
16. BRAND DEVELOPMENT
A product without a brand will be evaluated on its basic
specs which makes it difficult to compete in a market
where the product can be easily duplicated.
23. BRAND DEVELOPMENT
A brand that doesn’t have an unique message will be
reduced to compete based on being able to communicate
to a larger audience than its competitors.
31. ENTREPRENEUR MINDSET
Sometimes it isn’t your abilities that keep you from success,
but your mindset. Changing your mindset is easier and
quicker than changing your skills.
37. GROWINGYOUR BUSINESS
Focus on marketing and selling to your target market.
Trying to impress or sell to the general consumer would
be a waste of time and effort.
38. GROWINGYOUR BUSINESS
The more successful your entrepreneurial
venture becomes the more mindful you have to
be on how you manage your time.
45. GROWINGYOUR BUSINESS
It is tempting for entrepreneurs to engage in new
opportunities but to ensure success on the main
project, it is important to stay focused.