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A COLLECTION OF COMMUNITY MANAGEMENT A Collection Of Community Management Advice

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A COLLECTION OF COMMUNITY MANAGEMENT ADVICE: WHAT ROLE DOES COMMUNITY MANAGEMENT PLAY IN MARKETING?“ ommunity Managers focused on C marketing objectives typically spend their time highlighting, supporting and rewarding advocacy - and they typically focus on advocates who are most likely to impact brand impression or conversion. Because trust has moved from organizations to individuals, this advocacy plays an increasingly important role in marketing.” RACHEL HAPPE, THE COMMUNITY ROUNDTABLE 19

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