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Social Media Toolkit for Entrepreneurs

  1. Ali Sabkar Founder & President of Social Media Club Bahrain, Kingdom of Bahrain Social Media Toolkit for Entrepreneurs
  2. Founded in 2006 by Chris Heuer & Kristie Wells. Social Media Club has morphed into the largest non-profit trade organization for social media professionals. Social Media Club Missions include: • Promoting media literacy • Sharing best practices • Adoption of industry standards • Promoting ethical behavior
  3. SMC Bahrain founded in July 2011 part of the Social Media Club. SMC Bahrain connects media makers from around the world to promote media literacy, industry standards, ethical behaviour and to share the lessons they have learned.
  4. What is Social Media? Social Media refers to the use of web-based and mobile technologies to turn communication into an interactive dialogue. It takes on many different forms including magazines, Internet forums, weblogs, social blogs, micro blogging, wikis, podcasts, photographs or pictures, video, rating and social bookmarking.
  5. +1600 Social Media Networks
  6. BIG THREE Social Media Networks Statistics October 2012 +1 billion global users +390,000 Bahrain users +48 Million Arab Users +500 million global users +80,000 Bahrain users +4 Million Arab Users +200 million global users +110,000 Bahrain users +4 Million Arab Users
  7. Why Social Media ? The rules of promoting your business have changed. Facebook Marketing and Twitter Marketing are here to stay. With the advent of Social Media everything has changed. An online community of Twitter or Facebook users can make or break your business with their Smartphones. Your company or service may be getting hundreds or thousands of good or bad reviews on the new mobile sites, either building up your reputation or tearing it down without you even knowing it. Are you taking advantage of the new Social Media, which is in many ways free or much less expensive than traditional advertising methods?
  8. ‣ 66% of businesses plan to increase expenditures for social media. MediaPost Online Media Daily ‣ 65% of journalists turn to social media sites such as Facebook and LinkedIn, and 52% use Twitter as an information source. Cision and George Washington University’s MBA for Strategic PR ‣ 80% of companies use LinkedIn as their primary means of finding new employees Socialnomics09
  9. Social Media Does Not Work For Business… Without The Practical Knowledge, Technology, Tools And Know-How. “David Bullock, Co-Author - Barack2.0”
  10. Social Media Marketing Social Media Marketing must be approached very different than traditional marketing. You are not selling your business; you are creating relationships through communities. If people feel you are part of their community, they will support you and recommend you to their friends. It is truly word-of-mouth marketing at its best.
  11. Who Owns Social Media? ‣ PR? ‣ Corporate Communications? It belongs to ‣ Marketing? ‣ Developers? everyone. ‣ IT? ‣ Your Customers? It has to.
  12. What doesn’t work? It’s not about numbers; it’s about engagement and relationships 3 Requirements for Social Media ‣ Time ‣ Bodies ‣ A champion Where’s the money? ‣ No one has a new pot of money to use for social media ‣ 10% of media budgets are now for social media in Fortune 500 companies ‣ Start by replacing your weakest media with social media for six months.
  13. What can I do for my business? Less of this 1. Align your efforts with your current business strategy. 2. Ensure your entire company is on LinkedIn. Consistently. 3. The Age of Free. What can you give away? More of this! 4. Don’t try to be everywhere. It’s impossible. 5. Stop viewing this as a tool or channel. It’s relationship.
  14. Social Media Trends 2013 • Social media marketing disappears • Integrating social media to corporate websites • More support through social media • Social CRM makes inroads in larger organizations • Social media influences more sales • Social commerce on mobile devices • Social media budgets will grow • Social media advertising will grow • Social media ROI is a must • Rise of the branded content
  15. Social Media Trends 2013 • Content curation and discovery • Tabletizing and mobilizing websites • Social gaming will grow and spill over to real world • Location, Location, Location! • Most social media usage will be on mobile devices • Group buying sites will add location based services • Interacting with live TV in social media • News will be social • Mobile apps will get more social • Your social media footprint will grow • Facebook will break the 1 Billion people mark!
  16. Think Content & Online Relationships Facebook Twitter • You need more than just an interesting subject. • Tell a story through your • It’s good to be brief, but it’s tweets. better to be good. • Make use of hashtags. • Use smarter targeting. • Use it as a testing ground. • Measure fan engagement. • Cover industry events.
  17. Think Content & Online Relationships Google+ YouTube and Vimeo • Offer a healthy mix of content • Enable video embedding. media. • Mix professional and • Symbols like # and + are your homegrown videos. friends. • Show, don’t tell. • Share individual content from • Keep it short. your staff. • Think compilations, not long • Get more mileage from shots. archived content. • Use longer-form content for commentary.
  18. Think Content & Online Relationships LinkedIn Pinterest • Spruce up your company page. • Decide if the platform fits your • Encourage staff members to audience before jumping in. stay plugged in. • It’s more than just images. • Think quality, not quantity. • Show your customers some • Participate in groups. love. • Leverage user-generated • Share your reading list. content with • Show your company recommendations. personality.
  19. Think Content & Online Relationships Foursquare Instagram and Flickr • Encourage your staff to check • Post images that accompany in at the office and company your content with a link to the events. piece. • Do research on your market to • Share unique behind-the- fuel content. scenes and personal content. • Check in at client and partner • Tie promotions to images. meetings. • Turn followers into sources of • Create a badge. content. • Share tips that are relevant to • Offer high-quality peripheral your audience. content.
  20. Think Content & Online Relationships Tumblr SlideShare • Use your tags. • Share your eBooks. • Post snippets of content. • Recycle old content. Embed • Reblog, comment, and like your slides on other sites. often. • Spend time on your title slides. • Link back to your page. • Create lengthy, data-driven • Focus your content. presentations.
  21. Social Media is tearing down the walls that keep us apart and changing the rules that have kept us from being human inside our companies. Success in this next era, the network age, the social age, the knowledge age requires you to change your everything: Attitude, Perspective, Philosophy, Understanding, & Skillset. Chris Heuer, Chairman & Co-Founder – Social Media Club