Abbas Alidina presented Intro to Social Media | Social Media Masters Business Seminar #SMMF2012 #Bahrain

1. Social Media Masters
Business Seminar
Session 1:
Introduction to Social Media
Abbas
Alidina
@AbbasAlidina
AbbasAlidina.com

2. It All
Began
Here …

3. Then
Voicemail
Started…

4. Then Email
and Internet
Came Along…

5. And
Now
We
Have…

6. Internet
Usage
and
Behaviors

7. About
Us
Global
Internet
Users
2
Billion
Internet
Users
out
of
a
Global
Popula5on
of
6.85
Billion
(29%)

8. Media
Consump?on
by
Time
of
Day
(MENA)
Internet
Usage
remains
rela5vely
high
throughout
the
day.
Survey source: Effective Measure and Spot On PR

9. What
is
Social
Media?

10. What
is
Social
Media?
Social
Media
is
a
Conversa5on
Online.
• Who participates?
• your Employers
• your Employees
• your Customers
• your Partners
• your Fans
• your Competitors
• your Investors
• your Critics
• and many others…
• The conversation is organic, it is not controlled

11. What
is
Social
Media?
The
Concept

12. What
is
Social
Media?
The
Concept

13. What
is
Social
Media?
The
Concept

14. Social
Media
is
more
about
Psychology
and
Sociology
than
it
is
about
Technology

15. Communica?on
Timeline
The
Internet
has
impacted
the
way
we
communicate
in
our
personal
and
business
lives.
Source: idfive.com

16. Social
Media
for
Business

17. The
3
Types
of
Consumers
1)
The
Tradi5onal
Consumer

18. The
3
Types
of
Consumers
2)
The
Online
Consumer

19. The
3
Types
of
Consumers
2)
The
Online
Consumer

20. The
3
Types
of
Consumers
3)
The
Social
Consumer

21. The
3
Types
of
Consumers
3)
The
Social
Consumer

22. The
3
Types
of
Consumers
3)
The
Social
Consumer

23. Tradi?onal
Business
Communica?ons
Advertisers
vs
Consumers
VIDEO

24. About
Ms
Tools
Social
U edia
Just Because We Have Access to the Tools,
What
Will
We
Cover?
Doesn’t Mean We Have Something
Interesting to Say…

25. About
Us
ules
of
PR
and
Marke?ng
The
New
R
OLD NEW

26. Exercise:
Understanding
Customers
What are the top 5 reasons why customers want to interact
with you on Social Media?
1.
2.
3.
4.
5.

27. The
Social
Media
Percep?on
Gap

28. Regional
Social
Media
Case
Studies

29. Case
Study:
Queen
Rania
“ Twisit
Jordan”
Promo5ng
tourism
to
Jordan
with
Social
Media.

30. Case
Study:
Wild
Peeta
“We're
the
open-­‐source
Shawarma
restaurant
that
shares
decision-­‐rights
with
our
followers.
Welcome
to
SHAREWARMA
2.0
;-­‐)”
-­‐
@WildPeeta

31. #BenihanaKUW

32. #Baras?
Fiasco

33. #Baras?
Fiasco

34. #Baras?
Fiasco

35. Global
Social
Media
Case
Studies

36. United
Breaks
Guitars
- Dave Carroll

37. United
Breaks
Guitars
- Dave Carroll

38. 10
Million
Views
Later…
- Dave Carroll

39. Case
Study:
Ford
Explorer
Reveal
For
the
first
5me
ever,
Ford
bucked
tradi5on
and
turned
to
Social
Media
(with
Facebook
as
the
pla`orm)
to
exhibit
the
new
vehicle.

40. Ques?ons?
Social Media Masters
Business Seminar
Abbas
Alidina
@AbbasAlidina
AbbasAlidina.com