St Charles Business Marketing Evolution

Welcome to the Marketing Profits 4.0 White Board Marketing Profits 4.0 – Your New Formula for Maximum Profits Marketing Instruction For Business Owners That Want to Stop Wasting Money on Crappy Marketing and Finally Get the Results They Deserve! Hosted By: Scott Metcalfe “ Everything You Have Ever Learned About Marketing is Wrong, Ineffectual and Outdated. Period.” Inside Today: The Evolution of Marketing www.MarketingProfits40.com

The Evolution of Marketing How technology has continually forced the evolution of marketing and... What You Must Do Differently to Thrive in the Web 4.0 Economy St. Charles Business Marketing Today’s Lesson:

In the Beginning... 1850 1950 2050 ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],2000 1988 2010 1920

1926 Morton Salt Ad Does This Ad Follow the MarketingProfits4.0 Equation? 1. Interrupt their trance with a pain-point, emotional hot-button-Yes! 2. Promise to provide education & assistance–Yes! 3. Low risk value exchange-Yes! 4. Nurture the prospect through the buying continuum – Maybe...

The Age of Simple Selling When Salespeople Ruled the World 1850 - 1990 1850 1950 2050 2000 1988 2010 Age of Simple Selling... Salespeople Ruled the World 1920 ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]

1850 1950 2050 2000 ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],1948 1999 1988 2010 Age of Simple Selling... Salespeople Ruled the World 1920 ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],http://adage.com/century/campaigns.html You’ll recognize almost all of these C-n-I ads 100 “Greatest” Ads of All Time

1850 1950 2050 2000 ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],1948 1999 1988 ,[object Object],[object Object],[object Object],2010 Age of Simple Selling... Salespeople Ruled the World 1920 ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]

The Ancient & Old Prospecting Equations ,[object Object],100  20  10  1 to 2 dials meetings proposals sales 150  20  5  2.5  1/4 to 1/2 dials DM on phone proposals sales Old prospecting math (post voicemail) meetings Coming soon: the new prospecting math....

1850 1950 2050 2000 ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],1948 1999 1988 ,[object Object],[object Object],[object Object],2010 Age of Simple Selling... Salespeople Ruled the World Age of the Customer 1920 ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]

1850 1950 2050 2000 ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],1948 1999 ,[object Object],[object Object],[object Object],[object Object],[object Object],1988 ,[object Object],[object Object],[object Object],2010 Age of Simple Selling... Salespeople Ruled the World Age of the Customer 1920 ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]

The New Post-Google Prospecting Equation ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]

1850 1950 2050 2000 ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],1948 1999 ,[object Object],[object Object],[object Object],[object Object],[object Object],1988 ,[object Object],[object Object],[object Object],2010 ,[object Object],[object Object],[object Object],[object Object],[object Object],Age of Simple Selling... Salespeople Ruled the World Age of the Customer Web 2.0-> 4.0 1920 ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]

In the Post-Google, Email, Text and Mobile Internet World Your Prospect is NOT Waiting for Your Call! ,[object Object],[object Object]

Evolve or Become Irrelevant ,[object Object],[object Object],[object Object],[object Object],[object Object],It’s Time to Evolve Your Marketing...

Evolved Marketing The MarketingProfits4.0 Equation ,[object Object],[object Object],[object Object],[object Object],I P C N + + = + More Profits and Measurable Results

Next Step: Take Action! Learn to apply all Four Steps in the MarketingProfits4.0 Equation ,[object Object],[object Object],[object Object],[object Object],MarketingProfits40.com Marketing Profits 4.0 – Your New Formula for Maximum Profits Put Your Shovel Away and Evolve!

St Charles Business Marketing Evolution

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St Charles Business Marketing Evolution