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PATHÉ IS FILM
         Al bijna 100 jaar innoveert Pathé in de filmindustrie.
         Jaarlijks worden de Pathé bioscopen in Nederland
         14 miljoen keren bezocht.




maandag 4 februari 13
WAAR STAAN WE NU?




maandag 4 februari 13
INTERFACES




maandag 4 februari 13
INTERFACES




maandag 4 februari 13
ROUTEMAP




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AANPAK best of breed approach




maandag 4 februari 13
MARKETING Pathé Thuis
         De kracht van het merk en aantrekkelijkheid van
         de dienst leiden tot interesse bij de gebruiker.
         Koppeling Pathé & Pathé Thuis biedt kansen
         direct in de doelgroep.




maandag 4 februari 13
SUCCESFACTOREN start up
         Gebruikservaring staat centraal
         Snel innoveren door juiste partners
         De kracht van het brand




maandag 4 februari 13

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