B2B Technology Decision Making For more Go to Market IT Spending Research visit https://www.fourquadrant.com/go-to-market-it-spending-research/ This deck provides in-depth information about the evolving role and influence of IT decision-makers in today’s corporations. Specifically, - Understand the role and influence of technology decision-makers - Learn the right channels to use to engage tech decision makers - Current IT models and how that effects the organization's outlook - The role of technology decision-makers in the IT purchase process, and who they partner with - Primary influences and information sources used in today’s IT purchase process For additional go to market resources visit Four Quadrant: For key market research & Stats from Gartner, IDC, Forrester and more visit https://www.fourquadrant.com/go-to-market-charts-marketing/ Download free marketing templates. Leverage proven go to market strategies and go to market processes and market tactics @ https://www.fourquadrant.com/free-marketing-templates/ Go to Market Resources @ fourquadrant.com Free Downloads @ fourquadrant.com/free-marketing-templates/ Go-To-Market Strategy Planning Templates @ https://www.fourquadrant.com/go-to-market-planning-templates/go-to-market-strategy-planning-template/

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B2B Technology Decision Making

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B2B Technology Decision Making - Transformation
Key
§ $
E
§ M
A
§ M
7
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3
Source: IDG

3. B2B Technology Decision Making – IT Strategy
Go to market resources available @ www.fourquadrant.comSource: IDG

4. B2B Technology Decision Making – Tech Adoption
Go to market resources available @ www.fourquadrant.comSource: IDG

5. B2B Technology Decision Making – Relevant
Content by Role
Go to market resources available @ www.fourquadrant.comSource: IDG

6. B2B Technology Decision Making – Tech Content
Site
Go to market resources available @ www.fourquadrant.comSource: IDG

7. B2B Technology Decision Making – Strategic
Vendors
Go to market resources available @ www.fourquadrant.comSource: IDG

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