Smart Clothing Final Presentation
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Our team of MBA students at Terry College of Business developed this a website (https://sites.google.com/site/wyatterpsmartclothing/) as a definitive overview and analysis of Smart Clothing. This slide show introduces what we present on this site - the underlying ideas, challenges/bottlenecks, application architectures, application domains, and commercial prospects (including critical success factors) of this emerging technology. This site was developed as a team project for Dr. Tiwana's MIST 6090 (Spring '11)class for the Terry College of
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Smart Clothing Final Presentation
- 3. Copper Fibers Fabric
- 8. Potential Barriers to entry Bargaining Power Asymmetry Mkt Structure Complementary Technology Threat of Substitutes SMART CLOTHING
- 10. Privacy Real Options Energy Sources Regulatory Scrutiny Military and Government Functionality Applications Smart and Pretty
Editor's Notes
- WHAT is smart clothing. How are they different from other materials
- WHERE does it find potential applications Healthcare - monitoring vital signs Military – Relaying bullet wound info Chameleon fibres – Adapt to external environment
- Competitive Viability Assessment - Holt Complementary Technology low cost, scalable, functionality-enabling data receptors Dynamic wireless data security Potential Barriers to Entry Logistical: washability, durability, common production methods Market: functional needs already met, Inability of target consumers to purchase/implement smart clothing Threat of Substitutes Collaborations of existing technologies and processes The alternative fuel vehicle example Bargaining Power Asymmetry / Market Structure Bargaining power will initially reside with large customers in the market Shift will occur as market relies on suppliers for new purchases and maintenance of “order-winning” technology TECHNICAL challenges Wash and wear Cable and battery problem Comfort and fashion Security MARKET challenges Commercial adoption and manufacturing Costs involved
- Military Privacy Energy Source Regulatory Scruitiny
- Charles, can you cull these down to nuggets so I can insert them here?
- Predictions Future support: Investments from the big guns – 3M, DuPont. Even the military. Adoption : Reductions in costs with advances in technology. Security. Stand-out benefits: Reactive and adaptive clothing (III Gen) Real options thinking Deferred, staging options