Case study

1. Media monitoring for SEO
results, processes and scripts to download
Marketing Festival 2015
Martin Šimko, Head of SEO team
RobertNemec.com

3. Client’s situation in mid 2013
✓ Well developed business in insolvency
✓ Company number one in the Czech
republic
✓ 80 consultants
✓ 5 000 customers
✓ No effort in digital marketing
✓ Decreasing organic traffic

4. One simple (?) goal

5. We needed backlinks

6. But at first content

7. Monitoring tools
Expensive (read not free)

8. So, we created cheap
and handy solution!

9. Cheap and “easy" solution

10. Monitoring results after 19 months
Reactions ~ links
603
Relevant mentions
47416765
All mentions

11. # of all/relevant mentions and reactions

12. +157% in organic traffic YoY (after 14 months)
+457% after 1 year of cooperation
Organic nonbrand + (not provided)

13. +105% in organic traffic YoY (after 19 months)
+457% after 1 year of cooperation
Organic nonbrand + (not provided)

14. Tool — setting
✓ Keywords
✓ Google Alerts, Talkwalker, Mention set
up
✓ Aggregating to Google Sheets
✓ Evaluating, responding, tuning

15. Download manual
(free for you)
http://rnc.ag/mktfest

16. Keywords
✓ Classic keyword analysis
✓ Keyword categories:
✓ brand
✓ money keywords
✓ topical keywords
✓ question-like keywords

17. Setting — monitoring tools

18. Setting — aggregation
RSS
feeds
Merge IFTTT
Google
Sheets

19. Aggregated mentions in Google Sheets

20. Set up
+
tuning
Reaction Evaluation
Action
°Agency
°Client

21. Price for the tool
0 — $29* / month

22. Not client (topic)
dependent

23. What to do now?
✓ Download manual: http://rnc.ag/mktfest
✓ Follow: @MartinSimko + @RobertNemec_com
✓ Read other case studies
✓ http://rnc.ag/casestudies