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HOW CONTENT MARKETING INFLUENCES SALES TCHIBOBLOG.CZ
5  YEARS AGO…
DECEMBER 2014
OUR  MAIN  KPIS SESSIONS USERS PAGE VIEWS PAGES PER SESSION AVG.  TIME ON PAGEAVG.  SESSION DURATION BOUNCE RATENEW SESSIONS (%) ENGAGEMENT – BOTH ON SITE AND IN SOCIAL >  1,7  mil >  1,1  mil >  2  mins 2016  YTD
BLOG  COSTS 50%50% Creation Activation 10% 10% 40% 40% FB  posts YouTube GDN/Sklik Bloggers
POST-­‐CLICK VS.  POST-­‐VIEW CONVERSIONS
TchiboBlog.cz Tchibo.cz
BLOG  COSTS VALUE  OF  PV  ORDERS 2016  YTD
TCHIBO.CZ 20  %  DISCOUNT CODE:  MKTFEST Just  today!
Martin Brixí - How content marketing influences sales – TchiboBlog.cz

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