12. 1. You like it
2. It's modern
3. It's based on visual design principles
4. It's based on web design principles
5. It tells story we want
6. It helps visitors to make you money
61. 1. Visual design is NOT about opinions.
2. How does THIS helps my business?
3. Is it readable & legible?
4. Get rid of banners, automatic carousels &
smiling stock guys.
5. Test your visual design TODAY.
6. Fix your analytics and measure outcomes.