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Brian Dean 7 Super-Practical Techniques to Rapidly Build Your Email List (MKTFEST 2014)
- 3. Average email open rate is only
19.7%
19.7% Unopened emails
Source: http://bit.ly/1wCa0i7
- 6. “Email marketing was
ranked as the best channel
in terms of return on
investment…
Source: Email Marketing Industry
Census 2014 (Adestra)
- 7. …with 68% of companies
rating the channel as ‘good’
or ‘excellent’.”
Source: Email Marketing Industry
Census 2014 (Adestra)
- 8. Source: http://bit.ly/1set2gh
$40
$7,30
$22,24
$19,72
$10,51
$17
$2
$45
$40
$35
$30
$25
$20
$15
$10
$5
$0
Email Catalogs SEO Internet
Display
Mobile Keyword
Ads
Banner Ads
ROI (Per $1 spent)
- 17. Bottom line:
If you want people to opt-in, your
pitch has to be front and center.
- 69. $43,080
revenue
3,590
subscribers
@
$12
per subscriber
$42,628
profit
$372
cost
$90
design
+
$282
Leadpages