Chris Chariton of Global Spec helps shed light on understanding the industrial buy cycle.

1. Align Your Marketing With Your Customers’ Buying Process Understanding the Industrial Buy Cycle

4. The Industrial Buy Cycle The steps that industrial or other B2B sector buyers engage in when purchasing products and services

7. The Industrial Buy Cycle

10. Average Length of the Buy Cycle

12. Percent of Purchases Decided by One Person

13. How Many Decision Makers for Purchases

15. Information Sources for Work-Related Purposes

16. Information Sources at Various Buy Cycle Stages

17. Social Media Used for Work-Related Purposes

19. What Engineers Look for on the Web Top Activities

21. Number of Pieces of Content Reviewed Before Purchasing

22. Number of Pieces of Content Reviewed Before Purchasing

24. Evaluating Suppliers

25. Evaluating Suppliers: Procurement Phase

27. Importance of Factors in Purchasing Decisions

29. Methods Used to Make Purchases

30. Most Commonly Used Purchase Method

32. Frequency of Typing Company Name into Search Box

33. Use of Search as Navigation

37. Why “the click” isn’t the only thing that matters

41. Industrial Buy Cycle Content Audit

42. Content Audit

43. Industrial Buy Cycle Media Information/Source Audit

44. Media/Information Source Audit

45. Content Example: E-book Download

46. Content Example: Twitter

47. Content Example: Blog

48. Content Example: Video

49. Content Example: Video

50. Content Example: e-Newsletter

51. Content Example: Technical Articles

52. Content Example: Technical Article

53. Content Example: Data Sheet

54. Content Example: Contact Page

55. Content Example: Contact Page

63. Thank You! Learn More www.globalspec.com/advertising www.globalspec.com/marketingmaven Contact Us Chris Chariton: [email_address] Follow Us @GlobalSpecInc http://linkd.in/MktgMavens