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Never Launch, Just iterate http://bit.ly/neverlaunch   <ul><li>Get a product live fast </li></ul><ul><li>Use the product <...
Solid Foundation <ul><li>Team (Everyone is in product) </li></ul><ul><ul><li>Engineering </li></ul></ul><ul><ul><li>Busine...
Lean, Mean, and Green <ul><li>Lean (!) </li></ul><ul><ul><li>2-6 hours per month </li></ul></ul><ul><ul><li>Too small to f...
Questions from LSM <ul><li>What did we build? </li></ul><ul><ul><li>MUP – minimum usable product </li></ul></ul><ul><ul><l...
Just the facts please! Growth ~ 20% per month Plans ~ build your own! Return ~ knowledge, confidence, experience
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Eat.ly lean startup

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Lean startup presentation about www.eat.ly

Veröffentlicht in: Business, Technologie
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Eat.ly lean startup

  1. 2. Never Launch, Just iterate http://bit.ly/neverlaunch <ul><li>Get a product live fast </li></ul><ul><li>Use the product </li></ul><ul><li>Form a thesis (Data + Pictures = Change) </li></ul>
  2. 3. Solid Foundation <ul><li>Team (Everyone is in product) </li></ul><ul><ul><li>Engineering </li></ul></ul><ul><ul><li>Business </li></ul></ul><ul><ul><li>Design </li></ul></ul><ul><li>Essentials </li></ul><ul><ul><li>Equity conversation – Day 0 </li></ul></ul><ul><ul><li>Costs </li></ul></ul><ul><ul><li>Scratching your own itch </li></ul></ul>
  3. 4. Lean, Mean, and Green <ul><li>Lean (!) </li></ul><ul><ul><li>2-6 hours per month </li></ul></ul><ul><ul><li>Too small to fail (no outside $) </li></ul></ul><ul><li>Mean ( >: ) </li></ul><ul><ul><li>Bugs? Mission critical = fix, everything else = hope to get to it! (seriously) </li></ul></ul><ul><ul><li>Boot strap customer support – evangelists on Twitter and super users </li></ul></ul><ul><ul><li>Only the strongest ideas survive – feature bloat is not an option </li></ul></ul><ul><li>Green ($) </li></ul><ul><ul><li>SaaS business – passive work for passive income </li></ul></ul><ul><ul><li>Platform play – interested? Start your own niche! </li></ul></ul><ul><ul><li>Cover costs? = success! </li></ul></ul>
  4. 5. Questions from LSM <ul><li>What did we build? </li></ul><ul><ul><li>MUP – minimum usable product </li></ul></ul><ul><ul><li>Quick peer poll – no drastic surveys or focus groups. Leveraged current net behavior </li></ul></ul><ul><li>Insight and surprises? </li></ul><ul><ul><li>Discovery of problems from twitter – most common form of communication </li></ul></ul><ul><ul><li>The great divide – people who love food vs. people that love social </li></ul></ul><ul><ul><li>Don’t be afraid to hit “reset” – test, deliver then test and deliver again </li></ul></ul><ul><ul><li>Learn current tech – Engine Yard, AWS, SendGrid, GA, SEO, FB API V2 </li></ul></ul><ul><li>3 Mistakes we made: </li></ul><ul><ul><li>Expected discovery </li></ul></ul><ul><ul><li>Soft launching features </li></ul></ul><ul><ul><li>Provisioning fixed resources to this project </li></ul></ul><ul><li>10 to 1000 </li></ul><ul><ul><li>Twitter – the backbone of discovery (shortened URLs) </li></ul></ul><ul><ul><li>Mentions (Thrillist, GQ, Top Chef) </li></ul></ul>
  5. 6. Just the facts please! Growth ~ 20% per month Plans ~ build your own! Return ~ knowledge, confidence, experience

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