SlideShare ist ein Scribd-Unternehmen logo
1 von 40
Downloaden Sie, um offline zu lesen
Why Combining
Methodologies may be
the Agile Marketing
Magic Bullet
@andreafryrear #martechconf
Exploring Scrumban:
@andreafryrear #martechconf
@andreafryrear #martechconf
“I suppose it is tempting, if the only tool you have is
a hammer, to treat everything as if it were a nail.”
- Abraham Maslow
@andreafryrear #martechconf
Scrum
@andreafryrear #martechconf
If all you have is Scrum, everything
looks like a Sprint.
@andreafryrear #martechconf
ScrumKanban
Scrumban
@andreafryrear #martechconf
Today’s Backlog
1. Marketing’s Methodology Muddle
2. Choosing a Pilot
3. Four Part Kickstart
@andreafryrear #martechconf
Agile IT
Methodologies
Source: VersionOne State of Agile Report 2016
@andreafryrear #martechconf
Agile
Marketing
Methodologies
Source: Wrike’s “State of Agile Marketing” Report
2016
Lean
Eliminate non value-added work or
steps; optimize the “system” for work;
deliver as fast as possible
@andreafryrear #martechconf
Kanban
Team members pull work from a backlog;
limit Work-in-Progress (WIP); continuous
releases; visualize the workflow
@andreafryrear #martechconf
Scrumban
Team members pull work from a
backlog; daily Scrum meetings if
needed; visualize the workflow; limits on
WIP; less emphasis on defined sprints
(can include continuous releases)
@andreafryrear #martechconf
Scrum
Regular, defined sprints; work is
planned in advance; daily scrum
meetings (or “standups”);
retrospectives for improvement; no
new work added during sprints
@andreafryrear #martechconf
11% Already use agile; no
challenges
43% I/my team doesn’t know what
Agile is or how it works
29% We don’t have an internal
expert to train/implement
11% Getting buy-in from my team
17% Getting buy-in from
leadership
18% Lack of the right tools
19% Getting over the learning
curve
15% We prefer to execute against
a long-term plan
What barriers or
challenges do
you encounter
within your
department?
Source: Workfront Agile Marketing Report 2016
@andreafryrear #martechconf
@andreafryrear #martechconf
Meet Scrumban
A powerful hybrid of
Scrum and Kanban
@andreafryrear #martechconf
@andreafryrear #martechconf
A Menu, Not a Formula
Team-centric planning and execution
Regular delivery, planning, retro
cadences*
Scrum
* maybe
Expose inter- and intra-team problems
Protect team from external interruptions
@andreafryrear #martechconf
A Menu, Not a Formula
Workflow visualization(s)
Kanban
WIP limits for each state of work
No sprint cadences; pull-based system*
Work item types, not estimation*
* maybe
@andreafryrear #martechconf
Scrumban
Pragmatic choices based on systemic
understandings
Meet the organization’s needs; don’t
stress about practices
Integrate other models and frameworks
Tools for solving problems unearthed by Scrum
A Menu, Not a Formula
Our Marketing Team
@andreafryrear #martechconf
Our Scrumban Pilot Team
Content
Marketing
Manager
Social Media
Specialist
Content
Creator
Digital
Marketing
Specialist
@andreafryrear #martechconf
Choosing a Pilot Program
W
eak
Large
C
ritical
Unim
portant
Strong
Small
Duration
Short Long
Project
Size
Business
Sponsorship
Im
portance
Pick this
project
@andreafryrear #martechconf
Adapted from The Scrumban [R]evolution
4 Part Kickstart
Visualize
Workflow
Set
WIP Limits
Major
Cadences
@andreafryrear #martechconf
Work Types &
Backlog
4 Part Kickstart
Visualize
Workflow
@andreafryrear #martechconf
Kanban board(s)
@andreafryrear #martechconf
Backlog Defined In Progress Done Accepted
4 Part Kickstart
Visualize
Workflow
@andreafryrear #martechconf
Work Types &
Backlog
2. Work Types
@andreafryrear #martechconf
Work Type Categories
● Have the most value for customers or partners
● Are demanded the most and least (in terms of quantity)
● Are usually more urgent than others
● Are best aligned with the team’s purpose (do more of this)
● Are least aligned with the team’s purpose (do less of this)
@andreafryrear #martechconf
Kanban board(s)
@andreafryrear #martechconf
Backlog Defined In Progress Done Accepted
Importance
Work type 1
Work type 2
Work type 3
Work type 4
Work type 5
4 Part Kickstart
Visualize
Workflow
Work Types &
Backlog
Set
WIP Limits
@andreafryrear #martechconf
3. Preliminary WIP Limits
@andreafryrear #martechconf
Backlog Defined In Progress Done Accepted
Importance
Work type 1
Work type 2
Work type 3
Work type 4
Work type 5
Limit = 12 Limit = 4 Limit = 5 Limit n/a Limit n/a
@andreafryrear #martechconf
To do Doing
1
Done
WIP Limit Too Low
Zzzzzzzz
People
often idle
Slow flow
(end-to-end)
Adapted from Henrik Kniberg
@andreafryrear #martechconf
To do Doing
1
Done
WIP Limit Too Low
Zzzzzzzz
People
often idle
Slow flow
(end-to-end)
To do Doing
5
Done
WIP Limit Too High
Slow
flow
Tasks often
idleLack of wall
space...
People
never idle
Adapted from Henrik Kniberg
@andreafryrear #martechconf
To do Doing
1
Done
WIP Limit Too Low
Zzzzzzzz
People
often idle
Slow flow
(end-to-end)
To do Doing
2
Done
To do Doing
5
Done
WIP Limit Just Right
WIP Limit Too High
People
sometimes
idle (slack)
Tasks rarely
idle
Fast flow
Slow
flow
Tasks often
idleLack of wall
space...
People
never idle
Adapted from Henrik Kniberg
4 Part Kickstart
Visualize
Workflow
Set
WIP Limits
Major
Cadences
@andreafryrear #martechconf
Work Types &
Backlog
Daily Standup
Retrospectives
Sprint Length
@andreafryrear #martechconf
Kanban-style Standup
@andreafryrear #martechconf
Retrospectives
Image source: Yodiz
@andreafryrear #martechconf
Sprint length (optional)
1 week 4 weeks
@andreafryrear #martechconf
andrea@theagilemarketer.net
@andreafryrear
Slides + ebook: bit.ly/martech-agile
That’s my book
That’s me
@andreafryrear #martechconf

Más contenido relacionado

Was ist angesagt?

Advanced Scrum master workshop
Advanced Scrum master workshopAdvanced Scrum master workshop
Advanced Scrum master workshopElad Sofer
 
Wipeout! Make New Mistakes
Wipeout! Make New MistakesWipeout! Make New Mistakes
Wipeout! Make New MistakesBernie Maloney
 
Agile Fundamentals
Agile FundamentalsAgile Fundamentals
Agile FundamentalsAtlassian
 
Agile Transformation
Agile TransformationAgile Transformation
Agile TransformationMax Carlin
 
Agile Center of Excellence : Presented by Rahul Sudame
Agile Center of Excellence : Presented by Rahul Sudame Agile Center of Excellence : Presented by Rahul Sudame
Agile Center of Excellence : Presented by Rahul Sudame oGuild .
 
Scaled agile framework (SAFe) - adopting agile at enterprise scale
Scaled agile framework (SAFe) - adopting agile at enterprise scaleScaled agile framework (SAFe) - adopting agile at enterprise scale
Scaled agile framework (SAFe) - adopting agile at enterprise scaleVadim Mikhnevych
 
Overview on Agile, Scrum, Kanban, Extreme programming (XP) and Scaled Agile F...
Overview on Agile, Scrum, Kanban, Extreme programming (XP) and Scaled Agile F...Overview on Agile, Scrum, Kanban, Extreme programming (XP) and Scaled Agile F...
Overview on Agile, Scrum, Kanban, Extreme programming (XP) and Scaled Agile F...Hyder Baksh
 
Scrum Meetings Infographic v12
Scrum Meetings Infographic v12Scrum Meetings Infographic v12
Scrum Meetings Infographic v12Nigel Thurlow
 
Scrum 101: Introduction to Scrum
Scrum 101: Introduction to ScrumScrum 101: Introduction to Scrum
Scrum 101: Introduction to ScrumArrielle Mali
 
Understanding Scrum in 30 Minutes
Understanding Scrum in 30 MinutesUnderstanding Scrum in 30 Minutes
Understanding Scrum in 30 MinutesAltaf Najvani
 
Agile Team Working Agreements
Agile Team Working AgreementsAgile Team Working Agreements
Agile Team Working AgreementsPayton Consulting
 
Kanban India 2022 - Keynote - Todd Little | Turbocharge your Scrum with Kanban
Kanban India 2022 - Keynote - Todd Little |  Turbocharge your Scrum with KanbanKanban India 2022 - Keynote - Todd Little |  Turbocharge your Scrum with Kanban
Kanban India 2022 - Keynote - Todd Little | Turbocharge your Scrum with KanbanLeanKanbanIndia
 
Understanding the Agile Release and Sprint Planning Process
Understanding the Agile Release and Sprint Planning Process Understanding the Agile Release and Sprint Planning Process
Understanding the Agile Release and Sprint Planning Process John Derrico
 
Agile transformation Explanined
Agile transformation ExplaninedAgile transformation Explanined
Agile transformation ExplaninedLeadingAgile
 
Scrumban - applying agile and lean practices for daily uncertainty by Vidas V...
Scrumban - applying agile and lean practices for daily uncertainty by Vidas V...Scrumban - applying agile and lean practices for daily uncertainty by Vidas V...
Scrumban - applying agile and lean practices for daily uncertainty by Vidas V...Vidas Vasiliauskas
 
What does a Scrum Master do, or should do, all day?
What does a Scrum Master do, or should do, all day? What does a Scrum Master do, or should do, all day?
What does a Scrum Master do, or should do, all day? Stefania Marinelli
 

Was ist angesagt? (20)

Advanced Scrum master workshop
Advanced Scrum master workshopAdvanced Scrum master workshop
Advanced Scrum master workshop
 
Agile 101
Agile 101Agile 101
Agile 101
 
Wipeout! Make New Mistakes
Wipeout! Make New MistakesWipeout! Make New Mistakes
Wipeout! Make New Mistakes
 
Agile Fundamentals
Agile FundamentalsAgile Fundamentals
Agile Fundamentals
 
Agile 101
Agile 101Agile 101
Agile 101
 
Agile Transformation
Agile TransformationAgile Transformation
Agile Transformation
 
Agile Center of Excellence : Presented by Rahul Sudame
Agile Center of Excellence : Presented by Rahul Sudame Agile Center of Excellence : Presented by Rahul Sudame
Agile Center of Excellence : Presented by Rahul Sudame
 
Scaled agile framework (SAFe) - adopting agile at enterprise scale
Scaled agile framework (SAFe) - adopting agile at enterprise scaleScaled agile framework (SAFe) - adopting agile at enterprise scale
Scaled agile framework (SAFe) - adopting agile at enterprise scale
 
Overview on Agile, Scrum, Kanban, Extreme programming (XP) and Scaled Agile F...
Overview on Agile, Scrum, Kanban, Extreme programming (XP) and Scaled Agile F...Overview on Agile, Scrum, Kanban, Extreme programming (XP) and Scaled Agile F...
Overview on Agile, Scrum, Kanban, Extreme programming (XP) and Scaled Agile F...
 
Scrum Meetings Infographic v12
Scrum Meetings Infographic v12Scrum Meetings Infographic v12
Scrum Meetings Infographic v12
 
Agile Transformation
Agile TransformationAgile Transformation
Agile Transformation
 
Scrum 101: Introduction to Scrum
Scrum 101: Introduction to ScrumScrum 101: Introduction to Scrum
Scrum 101: Introduction to Scrum
 
Understanding Scrum in 30 Minutes
Understanding Scrum in 30 MinutesUnderstanding Scrum in 30 Minutes
Understanding Scrum in 30 Minutes
 
Agile Team Working Agreements
Agile Team Working AgreementsAgile Team Working Agreements
Agile Team Working Agreements
 
Kanban India 2022 - Keynote - Todd Little | Turbocharge your Scrum with Kanban
Kanban India 2022 - Keynote - Todd Little |  Turbocharge your Scrum with KanbanKanban India 2022 - Keynote - Todd Little |  Turbocharge your Scrum with Kanban
Kanban India 2022 - Keynote - Todd Little | Turbocharge your Scrum with Kanban
 
Understanding the Agile Release and Sprint Planning Process
Understanding the Agile Release and Sprint Planning Process Understanding the Agile Release and Sprint Planning Process
Understanding the Agile Release and Sprint Planning Process
 
Agile
AgileAgile
Agile
 
Agile transformation Explanined
Agile transformation ExplaninedAgile transformation Explanined
Agile transformation Explanined
 
Scrumban - applying agile and lean practices for daily uncertainty by Vidas V...
Scrumban - applying agile and lean practices for daily uncertainty by Vidas V...Scrumban - applying agile and lean practices for daily uncertainty by Vidas V...
Scrumban - applying agile and lean practices for daily uncertainty by Vidas V...
 
What does a Scrum Master do, or should do, all day?
What does a Scrum Master do, or should do, all day? What does a Scrum Master do, or should do, all day?
What does a Scrum Master do, or should do, all day?
 

Ähnlich wie Agile Marketing: Exploring Scrumban

The Precarious State of Agile Marketing
The Precarious State of Agile MarketingThe Precarious State of Agile Marketing
The Precarious State of Agile MarketingAndrea Fryrear
 
The Precarious State of Agile Marketing: A Report from the trenches
The Precarious State of Agile Marketing: A Report from the trenchesThe Precarious State of Agile Marketing: A Report from the trenches
The Precarious State of Agile Marketing: A Report from the trenchesAgileDenver
 
MHA2018 - Going with the Flow: Adapting Scrum Practices for Marketing - Andre...
MHA2018 - Going with the Flow: Adapting Scrum Practices for Marketing - Andre...MHA2018 - Going with the Flow: Adapting Scrum Practices for Marketing - Andre...
MHA2018 - Going with the Flow: Adapting Scrum Practices for Marketing - Andre...AgileDenver
 
The State of Agile Marketing
The State of Agile MarketingThe State of Agile Marketing
The State of Agile MarketingAndrea Fryrear
 
The State of Agile Marketing 2017
The State of Agile Marketing 2017The State of Agile Marketing 2017
The State of Agile Marketing 2017Roland Smart
 
Mintent Webinar: Agile Marketing 101 with Andrea Fryrear
Mintent Webinar: Agile Marketing 101 with Andrea FryrearMintent Webinar: Agile Marketing 101 with Andrea Fryrear
Mintent Webinar: Agile Marketing 101 with Andrea FryrearMintent
 
E-Commerce Project Management
E-Commerce Project ManagementE-Commerce Project Management
E-Commerce Project ManagementJanette Toral
 
A Marathon of Sprints: How to Manage Content Like a Project Manager
A Marathon of Sprints: How to Manage Content Like a Project ManagerA Marathon of Sprints: How to Manage Content Like a Project Manager
A Marathon of Sprints: How to Manage Content Like a Project ManagerLauren Maffeo
 
Agile Software Development Model
Agile Software Development ModelAgile Software Development Model
Agile Software Development ModelRitika Balagan
 
Marketing Automation Hacks 2016: Oracle Eloqua
Marketing Automation Hacks 2016: Oracle EloquaMarketing Automation Hacks 2016: Oracle Eloqua
Marketing Automation Hacks 2016: Oracle EloquaUberflip
 
Introduction to Scrum by Manoj Vadakan-conscires agile practices
Introduction to Scrum by Manoj Vadakan-conscires agile practicesIntroduction to Scrum by Manoj Vadakan-conscires agile practices
Introduction to Scrum by Manoj Vadakan-conscires agile practicesConscires Agile Practices
 
Scrum for marketing_e_book
Scrum for marketing_e_bookScrum for marketing_e_book
Scrum for marketing_e_bookThiago Barcelos
 
Scrum feb 3rd - manoj vadakan - cosncires agile practices
Scrum   feb 3rd  - manoj vadakan -  cosncires agile practicesScrum   feb 3rd  - manoj vadakan -  cosncires agile practices
Scrum feb 3rd - manoj vadakan - cosncires agile practicesConscires Agile Practices
 
MongoDB Webinar : Transforming Sales Enablement with Next Gen Onboarding
MongoDB Webinar : Transforming Sales Enablement with Next Gen OnboardingMongoDB Webinar : Transforming Sales Enablement with Next Gen Onboarding
MongoDB Webinar : Transforming Sales Enablement with Next Gen OnboardingMindTickle
 
Product Strategy: Idea to Action by Coinbase Sr Product Manager
Product Strategy: Idea to Action by Coinbase Sr Product ManagerProduct Strategy: Idea to Action by Coinbase Sr Product Manager
Product Strategy: Idea to Action by Coinbase Sr Product ManagerProduct School
 
Agile Marketing How-To Guide
Agile Marketing How-To GuideAgile Marketing How-To Guide
Agile Marketing How-To GuideDemand Metric
 
Scrum jan 22nd - manoj vadakan - conscires agile practices
Scrum   jan 22nd  - manoj vadakan -  conscires agile practicesScrum   jan 22nd  - manoj vadakan -  conscires agile practices
Scrum jan 22nd - manoj vadakan - conscires agile practicesConscires Agile Practices
 
How to Manage Marketing Projects and People (Without Going Insane)
How to Manage Marketing Projects and People (Without Going Insane)How to Manage Marketing Projects and People (Without Going Insane)
How to Manage Marketing Projects and People (Without Going Insane)LeadMD
 
Servant Leader or Secretary
Servant Leader or SecretaryServant Leader or Secretary
Servant Leader or SecretaryKrista Trapani
 

Ähnlich wie Agile Marketing: Exploring Scrumban (20)

The Precarious State of Agile Marketing
The Precarious State of Agile MarketingThe Precarious State of Agile Marketing
The Precarious State of Agile Marketing
 
The Precarious State of Agile Marketing: A Report from the trenches
The Precarious State of Agile Marketing: A Report from the trenchesThe Precarious State of Agile Marketing: A Report from the trenches
The Precarious State of Agile Marketing: A Report from the trenches
 
MHA2018 - Going with the Flow: Adapting Scrum Practices for Marketing - Andre...
MHA2018 - Going with the Flow: Adapting Scrum Practices for Marketing - Andre...MHA2018 - Going with the Flow: Adapting Scrum Practices for Marketing - Andre...
MHA2018 - Going with the Flow: Adapting Scrum Practices for Marketing - Andre...
 
The State of Agile Marketing
The State of Agile MarketingThe State of Agile Marketing
The State of Agile Marketing
 
The State of Agile Marketing 2017
The State of Agile Marketing 2017The State of Agile Marketing 2017
The State of Agile Marketing 2017
 
Mintent Webinar: Agile Marketing 101 with Andrea Fryrear
Mintent Webinar: Agile Marketing 101 with Andrea FryrearMintent Webinar: Agile Marketing 101 with Andrea Fryrear
Mintent Webinar: Agile Marketing 101 with Andrea Fryrear
 
E-Commerce Project Management
E-Commerce Project ManagementE-Commerce Project Management
E-Commerce Project Management
 
A Marathon of Sprints: How to Manage Content Like a Project Manager
A Marathon of Sprints: How to Manage Content Like a Project ManagerA Marathon of Sprints: How to Manage Content Like a Project Manager
A Marathon of Sprints: How to Manage Content Like a Project Manager
 
Agile Software Development Model
Agile Software Development ModelAgile Software Development Model
Agile Software Development Model
 
Marketing Automation Hacks 2016: Oracle Eloqua
Marketing Automation Hacks 2016: Oracle EloquaMarketing Automation Hacks 2016: Oracle Eloqua
Marketing Automation Hacks 2016: Oracle Eloqua
 
Introduction to Scrum by Manoj Vadakan-conscires agile practices
Introduction to Scrum by Manoj Vadakan-conscires agile practicesIntroduction to Scrum by Manoj Vadakan-conscires agile practices
Introduction to Scrum by Manoj Vadakan-conscires agile practices
 
Scrum for marketing_e_book
Scrum for marketing_e_bookScrum for marketing_e_book
Scrum for marketing_e_book
 
Scrum feb 3rd - manoj vadakan - cosncires agile practices
Scrum   feb 3rd  - manoj vadakan -  cosncires agile practicesScrum   feb 3rd  - manoj vadakan -  cosncires agile practices
Scrum feb 3rd - manoj vadakan - cosncires agile practices
 
MongoDB Webinar : Transforming Sales Enablement with Next Gen Onboarding
MongoDB Webinar : Transforming Sales Enablement with Next Gen OnboardingMongoDB Webinar : Transforming Sales Enablement with Next Gen Onboarding
MongoDB Webinar : Transforming Sales Enablement with Next Gen Onboarding
 
Product Strategy: Idea to Action by Coinbase Sr Product Manager
Product Strategy: Idea to Action by Coinbase Sr Product ManagerProduct Strategy: Idea to Action by Coinbase Sr Product Manager
Product Strategy: Idea to Action by Coinbase Sr Product Manager
 
Agile Marketing How-To Guide
Agile Marketing How-To GuideAgile Marketing How-To Guide
Agile Marketing How-To Guide
 
Scrum jan 22nd - manoj vadakan - conscires agile practices
Scrum   jan 22nd  - manoj vadakan -  conscires agile practicesScrum   jan 22nd  - manoj vadakan -  conscires agile practices
Scrum jan 22nd - manoj vadakan - conscires agile practices
 
How to Manage Marketing Projects and People (Without Going Insane)
How to Manage Marketing Projects and People (Without Going Insane)How to Manage Marketing Projects and People (Without Going Insane)
How to Manage Marketing Projects and People (Without Going Insane)
 
Servant Leader or Secretary
Servant Leader or SecretaryServant Leader or Secretary
Servant Leader or Secretary
 
Product management
Product management  Product management
Product management
 

Mehr von Andrea Fryrear

How B2B Brands are Applying Agile Marketing (and how you can too)
How B2B Brands are Applying Agile Marketing (and how you can too)How B2B Brands are Applying Agile Marketing (and how you can too)
How B2B Brands are Applying Agile Marketing (and how you can too)Andrea Fryrear
 
The Agile Marketing [R]Evolution: How to Harness the Power of Change
The Agile Marketing [R]Evolution: How to Harness the Power of ChangeThe Agile Marketing [R]Evolution: How to Harness the Power of Change
The Agile Marketing [R]Evolution: How to Harness the Power of ChangeAndrea Fryrear
 
How Agile Marketing Kept Me From Sleeping Under My Desk
How Agile Marketing Kept Me From Sleeping Under My DeskHow Agile Marketing Kept Me From Sleeping Under My Desk
How Agile Marketing Kept Me From Sleeping Under My DeskAndrea Fryrear
 
Is It Time for Scrum to Scram? Alternative Agile Marketing Methodologies
Is It Time for Scrum to Scram? Alternative Agile Marketing MethodologiesIs It Time for Scrum to Scram? Alternative Agile Marketing Methodologies
Is It Time for Scrum to Scram? Alternative Agile Marketing MethodologiesAndrea Fryrear
 
Death of a Marketer: Modern Marketing's Troubled Past and a New Approach to C...
Death of a Marketer: Modern Marketing's Troubled Past and a New Approach to C...Death of a Marketer: Modern Marketing's Troubled Past and a New Approach to C...
Death of a Marketer: Modern Marketing's Troubled Past and a New Approach to C...Andrea Fryrear
 
Agile Marketing Values Explained
Agile Marketing Values ExplainedAgile Marketing Values Explained
Agile Marketing Values ExplainedAndrea Fryrear
 
Digital Summit DC Presentation
Digital Summit DC PresentationDigital Summit DC Presentation
Digital Summit DC PresentationAndrea Fryrear
 
Marketing Strategies from the Denver Digital Summit
Marketing Strategies from the Denver Digital SummitMarketing Strategies from the Denver Digital Summit
Marketing Strategies from the Denver Digital SummitAndrea Fryrear
 
4 Key Elements of Great Infographic Design
4 Key Elements of Great Infographic Design4 Key Elements of Great Infographic Design
4 Key Elements of Great Infographic DesignAndrea Fryrear
 
5 Great and Terrible Things About Being a Marketer
5 Great and Terrible Things About Being a Marketer5 Great and Terrible Things About Being a Marketer
5 Great and Terrible Things About Being a MarketerAndrea Fryrear
 

Mehr von Andrea Fryrear (10)

How B2B Brands are Applying Agile Marketing (and how you can too)
How B2B Brands are Applying Agile Marketing (and how you can too)How B2B Brands are Applying Agile Marketing (and how you can too)
How B2B Brands are Applying Agile Marketing (and how you can too)
 
The Agile Marketing [R]Evolution: How to Harness the Power of Change
The Agile Marketing [R]Evolution: How to Harness the Power of ChangeThe Agile Marketing [R]Evolution: How to Harness the Power of Change
The Agile Marketing [R]Evolution: How to Harness the Power of Change
 
How Agile Marketing Kept Me From Sleeping Under My Desk
How Agile Marketing Kept Me From Sleeping Under My DeskHow Agile Marketing Kept Me From Sleeping Under My Desk
How Agile Marketing Kept Me From Sleeping Under My Desk
 
Is It Time for Scrum to Scram? Alternative Agile Marketing Methodologies
Is It Time for Scrum to Scram? Alternative Agile Marketing MethodologiesIs It Time for Scrum to Scram? Alternative Agile Marketing Methodologies
Is It Time for Scrum to Scram? Alternative Agile Marketing Methodologies
 
Death of a Marketer: Modern Marketing's Troubled Past and a New Approach to C...
Death of a Marketer: Modern Marketing's Troubled Past and a New Approach to C...Death of a Marketer: Modern Marketing's Troubled Past and a New Approach to C...
Death of a Marketer: Modern Marketing's Troubled Past and a New Approach to C...
 
Agile Marketing Values Explained
Agile Marketing Values ExplainedAgile Marketing Values Explained
Agile Marketing Values Explained
 
Digital Summit DC Presentation
Digital Summit DC PresentationDigital Summit DC Presentation
Digital Summit DC Presentation
 
Marketing Strategies from the Denver Digital Summit
Marketing Strategies from the Denver Digital SummitMarketing Strategies from the Denver Digital Summit
Marketing Strategies from the Denver Digital Summit
 
4 Key Elements of Great Infographic Design
4 Key Elements of Great Infographic Design4 Key Elements of Great Infographic Design
4 Key Elements of Great Infographic Design
 
5 Great and Terrible Things About Being a Marketer
5 Great and Terrible Things About Being a Marketer5 Great and Terrible Things About Being a Marketer
5 Great and Terrible Things About Being a Marketer
 

Último

Key Trends and Insights for Content Marketing in 2024
Key Trends and Insights for Content Marketing in 2024Key Trends and Insights for Content Marketing in 2024
Key Trends and Insights for Content Marketing in 2024Jomer Gregorio
 
"TikTok Trends 101: Stay Ahead of the Curve with the Latest Viral Sensations!"
"TikTok Trends 101: Stay Ahead of the Curve with the Latest Viral Sensations!""TikTok Trends 101: Stay Ahead of the Curve with the Latest Viral Sensations!"
"TikTok Trends 101: Stay Ahead of the Curve with the Latest Viral Sensations!"Theoda Metcalf
 
How Sales Team Use AI to Close More Deals
How Sales Team Use AI to Close More DealsHow Sales Team Use AI to Close More Deals
How Sales Team Use AI to Close More DealsVbout.com
 
Christopher Stjean MarketSummary.pdf MMB
Christopher Stjean MarketSummary.pdf MMBChristopher Stjean MarketSummary.pdf MMB
Christopher Stjean MarketSummary.pdf MMBchristopherstjean94
 
Winning In House SEO Battles - by Ash Nallawalla
Winning In House SEO Battles - by Ash NallawallaWinning In House SEO Battles - by Ash Nallawalla
Winning In House SEO Battles - by Ash NallawallaAsh Nallawalla
 
BLOOM_February2024. Balmer Lawrie Online Monthly Bulletin
BLOOM_February2024. Balmer Lawrie Online Monthly BulletinBLOOM_February2024. Balmer Lawrie Online Monthly Bulletin
BLOOM_February2024. Balmer Lawrie Online Monthly BulletinBalmerLawrie
 
Unlocking Rich Snippets : Elevating your Content In Search Results
Unlocking Rich Snippets : Elevating your Content In Search ResultsUnlocking Rich Snippets : Elevating your Content In Search Results
Unlocking Rich Snippets : Elevating your Content In Search Resultspratikpriyadarshi222
 
8020 Interactive: Immersive Marketing Portfolio
8020 Interactive: Immersive Marketing Portfolio8020 Interactive: Immersive Marketing Portfolio
8020 Interactive: Immersive Marketing Portfoliogfrank8020
 
Understanding Fasting in Islam Rules, Reason, and Types.pptx
Understanding Fasting in Islam Rules, Reason, and Types.pptxUnderstanding Fasting in Islam Rules, Reason, and Types.pptx
Understanding Fasting in Islam Rules, Reason, and Types.pptxelizabethella096
 
Best Digital Marketing Training Institute in Bangalore
Best Digital Marketing Training Institute in BangaloreBest Digital Marketing Training Institute in Bangalore
Best Digital Marketing Training Institute in Bangalorekapsesrishti
 
Belgian Salesforce Marketing Cloud SF Office Event
Belgian Salesforce Marketing Cloud SF Office EventBelgian Salesforce Marketing Cloud SF Office Event
Belgian Salesforce Marketing Cloud SF Office Eventivanrazine1
 
Understand user struggles. Optimize mobile app UX.
Understand user struggles. Optimize mobile app UX.Understand user struggles. Optimize mobile app UX.
Understand user struggles. Optimize mobile app UX.VWO
 
Tailoring-Retail-Strategies-for-Gen-X-and-Gen-Y
Tailoring-Retail-Strategies-for-Gen-X-and-Gen-YTailoring-Retail-Strategies-for-Gen-X-and-Gen-Y
Tailoring-Retail-Strategies-for-Gen-X-and-Gen-Yabhishekb63
 
9 Major Google Updates From 2023 & 2024 SEO Predictions
9 Major Google Updates From 2023 & 2024 SEO Predictions9 Major Google Updates From 2023 & 2024 SEO Predictions
9 Major Google Updates From 2023 & 2024 SEO PredictionsSearch Engine Journal
 
india's no 1 Digital Marketing Company.pptx
india's no 1 Digital Marketing Company.pptxindia's no 1 Digital Marketing Company.pptx
india's no 1 Digital Marketing Company.pptxpaperboattechsolutio
 
"The Ultimate Guide: Creating TikTok Content That Captures Millions"
"The Ultimate Guide: Creating TikTok Content That Captures Millions""The Ultimate Guide: Creating TikTok Content That Captures Millions"
"The Ultimate Guide: Creating TikTok Content That Captures Millions"Theoda Metcalf
 
Make your seo optimization game us to see the level of professionals with sof...
Make your seo optimization game us to see the level of professionals with sof...Make your seo optimization game us to see the level of professionals with sof...
Make your seo optimization game us to see the level of professionals with sof...SoftrickSolutions
 
TOP 10 POWERFULL STRATEGIES OF SOCIAL MEDIA MARKETING IN UAE
TOP 10 POWERFULL STRATEGIES OF SOCIAL MEDIA MARKETING IN UAETOP 10 POWERFULL STRATEGIES OF SOCIAL MEDIA MARKETING IN UAE
TOP 10 POWERFULL STRATEGIES OF SOCIAL MEDIA MARKETING IN UAEasiyahanif9977
 
WHY E-COMMERCE BRANDS MUST PAY MORE ATTENTION TO THE GOOGLE KNOWLEDGE GRAPH
WHY E-COMMERCE BRANDS MUST PAY MORE ATTENTION TO THE GOOGLE KNOWLEDGE GRAPHWHY E-COMMERCE BRANDS MUST PAY MORE ATTENTION TO THE GOOGLE KNOWLEDGE GRAPH
WHY E-COMMERCE BRANDS MUST PAY MORE ATTENTION TO THE GOOGLE KNOWLEDGE GRAPHSara Moccand-Sayegh
 
Promotion of business Online .ppt
Promotion of business Online        .pptPromotion of business Online        .ppt
Promotion of business Online .pptbharathithangavelu
 

Último (20)

Key Trends and Insights for Content Marketing in 2024
Key Trends and Insights for Content Marketing in 2024Key Trends and Insights for Content Marketing in 2024
Key Trends and Insights for Content Marketing in 2024
 
"TikTok Trends 101: Stay Ahead of the Curve with the Latest Viral Sensations!"
"TikTok Trends 101: Stay Ahead of the Curve with the Latest Viral Sensations!""TikTok Trends 101: Stay Ahead of the Curve with the Latest Viral Sensations!"
"TikTok Trends 101: Stay Ahead of the Curve with the Latest Viral Sensations!"
 
How Sales Team Use AI to Close More Deals
How Sales Team Use AI to Close More DealsHow Sales Team Use AI to Close More Deals
How Sales Team Use AI to Close More Deals
 
Christopher Stjean MarketSummary.pdf MMB
Christopher Stjean MarketSummary.pdf MMBChristopher Stjean MarketSummary.pdf MMB
Christopher Stjean MarketSummary.pdf MMB
 
Winning In House SEO Battles - by Ash Nallawalla
Winning In House SEO Battles - by Ash NallawallaWinning In House SEO Battles - by Ash Nallawalla
Winning In House SEO Battles - by Ash Nallawalla
 
BLOOM_February2024. Balmer Lawrie Online Monthly Bulletin
BLOOM_February2024. Balmer Lawrie Online Monthly BulletinBLOOM_February2024. Balmer Lawrie Online Monthly Bulletin
BLOOM_February2024. Balmer Lawrie Online Monthly Bulletin
 
Unlocking Rich Snippets : Elevating your Content In Search Results
Unlocking Rich Snippets : Elevating your Content In Search ResultsUnlocking Rich Snippets : Elevating your Content In Search Results
Unlocking Rich Snippets : Elevating your Content In Search Results
 
8020 Interactive: Immersive Marketing Portfolio
8020 Interactive: Immersive Marketing Portfolio8020 Interactive: Immersive Marketing Portfolio
8020 Interactive: Immersive Marketing Portfolio
 
Understanding Fasting in Islam Rules, Reason, and Types.pptx
Understanding Fasting in Islam Rules, Reason, and Types.pptxUnderstanding Fasting in Islam Rules, Reason, and Types.pptx
Understanding Fasting in Islam Rules, Reason, and Types.pptx
 
Best Digital Marketing Training Institute in Bangalore
Best Digital Marketing Training Institute in BangaloreBest Digital Marketing Training Institute in Bangalore
Best Digital Marketing Training Institute in Bangalore
 
Belgian Salesforce Marketing Cloud SF Office Event
Belgian Salesforce Marketing Cloud SF Office EventBelgian Salesforce Marketing Cloud SF Office Event
Belgian Salesforce Marketing Cloud SF Office Event
 
Understand user struggles. Optimize mobile app UX.
Understand user struggles. Optimize mobile app UX.Understand user struggles. Optimize mobile app UX.
Understand user struggles. Optimize mobile app UX.
 
Tailoring-Retail-Strategies-for-Gen-X-and-Gen-Y
Tailoring-Retail-Strategies-for-Gen-X-and-Gen-YTailoring-Retail-Strategies-for-Gen-X-and-Gen-Y
Tailoring-Retail-Strategies-for-Gen-X-and-Gen-Y
 
9 Major Google Updates From 2023 & 2024 SEO Predictions
9 Major Google Updates From 2023 & 2024 SEO Predictions9 Major Google Updates From 2023 & 2024 SEO Predictions
9 Major Google Updates From 2023 & 2024 SEO Predictions
 
india's no 1 Digital Marketing Company.pptx
india's no 1 Digital Marketing Company.pptxindia's no 1 Digital Marketing Company.pptx
india's no 1 Digital Marketing Company.pptx
 
"The Ultimate Guide: Creating TikTok Content That Captures Millions"
"The Ultimate Guide: Creating TikTok Content That Captures Millions""The Ultimate Guide: Creating TikTok Content That Captures Millions"
"The Ultimate Guide: Creating TikTok Content That Captures Millions"
 
Make your seo optimization game us to see the level of professionals with sof...
Make your seo optimization game us to see the level of professionals with sof...Make your seo optimization game us to see the level of professionals with sof...
Make your seo optimization game us to see the level of professionals with sof...
 
TOP 10 POWERFULL STRATEGIES OF SOCIAL MEDIA MARKETING IN UAE
TOP 10 POWERFULL STRATEGIES OF SOCIAL MEDIA MARKETING IN UAETOP 10 POWERFULL STRATEGIES OF SOCIAL MEDIA MARKETING IN UAE
TOP 10 POWERFULL STRATEGIES OF SOCIAL MEDIA MARKETING IN UAE
 
WHY E-COMMERCE BRANDS MUST PAY MORE ATTENTION TO THE GOOGLE KNOWLEDGE GRAPH
WHY E-COMMERCE BRANDS MUST PAY MORE ATTENTION TO THE GOOGLE KNOWLEDGE GRAPHWHY E-COMMERCE BRANDS MUST PAY MORE ATTENTION TO THE GOOGLE KNOWLEDGE GRAPH
WHY E-COMMERCE BRANDS MUST PAY MORE ATTENTION TO THE GOOGLE KNOWLEDGE GRAPH
 
Promotion of business Online .ppt
Promotion of business Online        .pptPromotion of business Online        .ppt
Promotion of business Online .ppt
 

Agile Marketing: Exploring Scrumban