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Blogging for Business<br />101<br />By <br />Market Your Startup<br />www.MarketYourStartup.com<br />
Agenda<br />Why should your company have a company blog?<br />What should you blog about?<br />Keywords!!!<br />Links<br /...
Why should your company have a company blog?<br />Blogs: 77.7 million unique visitors in the US (2008)<br />More visibilit...
What should you blog about?<br />Industry information<br />Company news<br />Good causes<br />Relevant Information for you...
Keywords!!!<br />Optimizing your blog posts for keywords is very important!<br />Use “long-tail keyword phrases” not just ...
Links<br />Interlink related blog posts<br />Link to outside sources (but let it open in a new window!)<br />Provide great...
Promotion of your Business Blog<br />Use Social Media Sites to <br />promote your blog<br />Write guest blog posts<br />Me...
Engage Readers<br />Create compelling content that engages readers to leave comments<br />Ask for it! Don’t be too shy to ...
Do’s and Don’ts in Blogging for Business<br />What to do<br />What not to do<br />Provide relevant information<br />Be rec...
Business Blog Action Plan<br />Buy Domain name or integrate it on your website<br />Choose template that corresponds with ...
Do you want to learn more? <br />Contact Market Your Startup right now or check out our blog for further information!<br /...
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Market Your Startup Blogging For Business 101 Ppt

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Business Blogging 101 gives you information on how to create a successful company blog, what you could blog about, Do's & Don'ts, and much more!

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Market Your Startup Blogging For Business 101 Ppt

  1. 1. Blogging for Business<br />101<br />By <br />Market Your Startup<br />www.MarketYourStartup.com<br />
  2. 2. Agenda<br />Why should your company have a company blog?<br />What should you blog about?<br />Keywords!!!<br />Links<br />Promotion<br />Engage customers and fans<br />Dos & Don’ts<br />Company Blog Action Plan<br />
  3. 3. Why should your company have a company blog?<br />Blogs: 77.7 million unique visitors in the US (2008)<br />More visibility for your company<br />Creates a trust relationship with audience<br />Easy to update<br />Creates a community and encourages audience to connect with your company<br />Adds new content to your website (SEO)<br />
  4. 4. What should you blog about?<br />Industry information<br />Company news<br />Good causes<br />Relevant Information for your <br />customers<br />New products/services<br />Awards/achievements<br />FAQs<br />Tutorials/Whitepapers<br />Promotions/contests<br />How To Articles<br />
  5. 5. Keywords!!!<br />Optimizing your blog posts for keywords is very important!<br />Use “long-tail keyword phrases” not just one word (for example: cheap shopping in London rather than London)<br />Use keyword tools such as Google Keyword Tool for Keyword suggestions (https://adwords.google.com/select/KeywordToolExternal)<br />
  6. 6. Links<br />Interlink related blog posts<br />Link to outside sources (but let it open in a new window!)<br />Provide great content to generate backlinks<br />Write guest blog posts on related blogs <br />Write articles for article submission<br />Post relevant comments on other blogs<br />Ping other blogs, when you link to them<br />
  7. 7. Promotion of your Business Blog<br />Use Social Media Sites to <br />promote your blog<br />Write guest blog posts<br />Mention your company blog in <br />newsletters<br />Include the url in your email signature<br />Write a press release about your new company blog<br />
  8. 8. Engage Readers<br />Create compelling content that engages readers to leave comments<br />Ask for it! Don’t be too shy to ask for feedback and include a call of action to invite readers to engage<br />When you reach critical mass, create contests to make your readers contribute to your platform<br />Respond to comments<br />Controversial content can create a buzz, but could also hurt your reputation!<br />
  9. 9. Do’s and Don’ts in Blogging for Business<br />What to do<br />What not to do<br />Provide relevant information<br />Be recognizable<br />Produce quality content<br />Be interesting<br />Segment and target your audience<br />Be responsive<br />Accept feedback<br />Pushy selling<br />Over promoting<br />Censoring<br />Go for scale not quality<br />Spamming<br />Be dishonest <br />
  10. 10. Business Blog Action Plan<br />Buy Domain name or integrate it on your website<br />Choose template that corresponds with your website design (does not have to be the same, but should match)<br />Set up the company blog<br />Create compelling content<br />Put the blog live as soon as possible, so search engines can index it<br />Publish an excessive amount of posts daily until you reach about 30 posts<br />Promote your business blog through other Social Media tools, like a Facebook page or Twitter!<br />Link building to drive traffic to website<br />Engage supporters <br /> (contests, applications, promotions)<br />Update content regularly<br />Respond to questions and feedback<br />
  11. 11. Do you want to learn more? <br />Contact Market Your Startup right now or check out our blog for further information!<br />www.MarketYourStartup.com<br />

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