Market Research Reports, Inc. has announced the addition of “Market Focus - Trends and Developments in the Haircare Sector in the US” research report to their offering. See more visit- http://mrr.cm/ZUp

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Category : Consumer & Retail
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Introduction to Report
 Launch Date: February 28, 2014
 Number of Pages: 42
 Geography Coverage: United States
 Available Format: PDF
Price For Single User License: USD 1,328
Price For Site User License: USD 2,656
Price For Global User License: USD 3,984
Delivery Time: Within 24 Hours (During Working Days)

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About the Report
This report provides a concise overview of the Haircare
market in the US. After reading this report, you will
understand the size of the market, the economic,
demographic, and behavioral trends that will drive its
evolution and the leading companies within the market,
allowing you to plan effectively for the future.

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Research Findings
The growing desire to look young and beautiful amongst
men and women will drive demand for Haircare products
in the country.
Demand for hair care products in the US is driven by the
individual needs of consumers, such as the dryness of hair
and scalp. At the same time product quality is increasing
important. This page examines the influence of the third
and fourth leading trends in the US Haircare sector.
Consumers are increasingly looking for natural and
organic haircare products made up of Herbal extracts,
bioactive ingredients and less synthetic chemical use. The
positioning of these products as being better quality and
effective due to their naturalness should be highlighted in
the promotional activities.

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Research Findings Continues
Major Haircare packaging trends include unconventional
bottle shapes, bright and unexpected colors and
alternative shapes in both primary and secondary
packaging. Meanwhile the demand for Box Outers will
increase as a result of increasing usage of Hair Colorants.
Packaging plays a significant role in making products
stand out on the shelf and in influencing Haircare
purchases. Rigid plastics is the most commonly used
packaging type used by major selling categories,
especially for conditioners and shampoos, primarily
because of low material cost, and easy to handle
advantage over glass containers.

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Key Features and Benefits
Analysis of consumer behavior, economic conditions, and
demography reveals emerging opportunities in the Haircare
sector in the US.
Key growth categories are highlighted by analyzing the market
dynamics of five Haircare categories: Conditioner, Hair Colorants,
Perms and Relaxers, Shampoo, Styling Agents.
Market shares are provided for the leading brands across the
Conditioner, Hair Colorants, Perms and Relaxers, Shampoo,
Styling Agents categories.
An overview of packaging trends in the US Haircare sector is
provided, including primary packaging material and type,
packaging closures, and outer packaging.
Key future trends are highlighted and analyzed in order to
identify opportunities and threats in the Haircare sector.

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Report Coverage
Country context
Consumer Overview
Sector Analysis
Brands and Private Labels
Packaging Insight
Future Outlook- Key trends in the US Haircare sector
Data Appendix and Summary Methodology

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Company Coverage
1. Vogue International.
2. The Procter and Gamble Company
3. Unilever PLC
4. L'Oreal S.A.
5. The Procter and Gamble Company
6. Combe Incorporated
7. Ogilvie
For more details regarding Report coverage see the last slide
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