Market Research Reports, Inc. has announced the addition of “IP Video Publisher Receipts and Tech Vendor Payments: Ecosystem Profit Per COGS/OpEx Unit of Investment 2015 – 2017” research report to their Offering. See more at - http://mrr.cm/oTY

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Category : Media
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Introduction to Report
 Launch Date: September 30, 2015
 Number of Pages: 239
 Geography Coverage: Global
 Available Format: PDF
Price For Single User License: USD 3,695
Price For Global User License: USD 4,690
Delivery Time: Within 24 Hours (During Working
Days)

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About the Report
IP video publishers are forecast to deliver $22
billion in ad sales and subscription receipts
across all platforms and geographies served in
2015, made against related COGS / OpEx vendor
payments of $10.3 billion.
IP video publisher receipts, and fees paid for
requisite technology support and services (i.e.
CDN, mobile video adtech, desktop/cross-channel
video adtech, players, integrated CMS platforms
and media processing), when evaluated against
tech vendor net revenues indicate positive
operational margins have been maintained,
currently estimated at 46% in 2015.

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Key Highlights:
Complete performance results contained in IP Video
Publisher Receipts and Tech Vendor Payments:
Ecosystem Profit Per COGS/OpEx Unit of Investment
2015 – 2017, show margins have historically landed in
the 44 - 57% range (excluding any content licensing or
rights payments).
Though expected to decline sequentially over the next
several yearsas sophisticated IP cross-channel video
adtech infrastructure deployments rampup to
supportlinear and non-linear broadcast groupsmore
closing the gap between operating units.
IP video publishers are tasked to run very lean digital
businesses, and have enough pricing leverage in the
marketplace to secure favorable agreements across the
entire tech vendor landscape; publishers can demand
highly sophisticated and even customized solutions at
near commodity prices.

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Key Highlights: Continues…
IP video publishers, on average, generate $2.13 in
combined advertising and subscription revenue for
each $1 in tech vendor billings at present, though
projected to decline through 2017.
This IP video publisher an tech vendor revenue profit
analysis includes net revenue across the entire
ecosystem, historical growth profiles, target markets,
core competencies, billing models, media spend by site,
in-stream inventory, in-banner impressions, CPMs,
analysis of adtech platforms and programmatic
systems, ad networks, channels and aggregators,
subscription revenues by service (including Netflix,
Hulu, Vudu, iTunes Video, sports leagues etc.).
Video CDN is declining as a percentage of COGS share
(CDN as a percentage of total IP video vendor
revenues).

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Key Highlights: Continues…
Cross-channel video adtech is increasing in share as
the marketplace deploys more sophisticated IP video
adtech systems.
Video adtech vendor revenues are “net” or post any
publisher payouts associated with inventory arbitrage
or impressions under management by IP video ad
networks or clearing platforms, or any other upfront
guarantees (i.e. made by video adtech systems and
networks).
Mobile video adtech is increasing in share as the
marketplace deploys more sophisticated user tracking,
audience analytics and predictive behavioral
technologies/ audience profiling systems.
Platform and processing market positions are maturing
and declining slightly as a percent of COGS/OpEx
share, though increasing as a percentage of total IP
video publisher receipts through 2017.

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