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Category : Media
All logos and Images mentioned on this slide belong to their respective own...
www.MarketResearchReports.com
Introduction to Report
 Launch Date: September 30, 2015
 Number of Pages: 239
 Geography ...
www.MarketResearchReports.com
About the Report
IP video publishers are forecast to deliver $22
billion in ad sales and sub...
www.MarketResearchReports.com
Key Highlights:
Complete performance results contained in IP Video
Publisher Receipts and T...
www.MarketResearchReports.com
Key Highlights: Continues…
IP video publishers, on average, generate $2.13 in
combined adve...
www.MarketResearchReports.com
Key Highlights: Continues…
Cross-channel video adtech is increasing in share as
the marketp...
www.MarketResearchReports.com
Custom Research:
 Are you an industry professional, entrepreneur,
venture capitalist, inves...
www.MarketResearchReports.com
How To Buy This Report?
Visit following URL to see Table of Content and
purchase this public...
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IP Video Publisher Receipts and Tech Vendor Payments: Ecosystem Profit Per COGS/OpEx Unit of Investment 2015 – 2017

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IP Video Publisher Receipts and Tech Vendor Payments: Ecosystem Profit Per COGS/OpEx Unit of Investment 2015 – 2017

  1. 1. www.MarketResearchReports.com Category : Media All logos and Images mentioned on this slide belong to their respective owners.
  2. 2. www.MarketResearchReports.com Introduction to Report  Launch Date: September 30, 2015  Number of Pages: 239  Geography Coverage: Global  Available Format: PDF Price For Single User License: USD 3,695 Price For Global User License: USD 4,690 Delivery Time: Within 24 Hours (During Working Days)
  3. 3. www.MarketResearchReports.com About the Report IP video publishers are forecast to deliver $22 billion in ad sales and subscription receipts across all platforms and geographies served in 2015, made against related COGS / OpEx vendor payments of $10.3 billion. IP video publisher receipts, and fees paid for requisite technology support and services (i.e. CDN, mobile video adtech, desktop/cross-channel video adtech, players, integrated CMS platforms and media processing), when evaluated against tech vendor net revenues indicate positive operational margins have been maintained, currently estimated at 46% in 2015.
  4. 4. www.MarketResearchReports.com Key Highlights: Complete performance results contained in IP Video Publisher Receipts and Tech Vendor Payments: Ecosystem Profit Per COGS/OpEx Unit of Investment 2015 – 2017, show margins have historically landed in the 44 - 57% range (excluding any content licensing or rights payments). Though expected to decline sequentially over the next several yearsas sophisticated IP cross-channel video adtech infrastructure deployments rampup to supportlinear and non-linear broadcast groupsmore closing the gap between operating units. IP video publishers are tasked to run very lean digital businesses, and have enough pricing leverage in the marketplace to secure favorable agreements across the entire tech vendor landscape; publishers can demand highly sophisticated and even customized solutions at near commodity prices.
  5. 5. www.MarketResearchReports.com Key Highlights: Continues… IP video publishers, on average, generate $2.13 in combined advertising and subscription revenue for each $1 in tech vendor billings at present, though projected to decline through 2017. This IP video publisher an tech vendor revenue profit analysis includes net revenue across the entire ecosystem, historical growth profiles, target markets, core competencies, billing models, media spend by site, in-stream inventory, in-banner impressions, CPMs, analysis of adtech platforms and programmatic systems, ad networks, channels and aggregators, subscription revenues by service (including Netflix, Hulu, Vudu, iTunes Video, sports leagues etc.). Video CDN is declining as a percentage of COGS share (CDN as a percentage of total IP video vendor revenues).
  6. 6. www.MarketResearchReports.com Key Highlights: Continues… Cross-channel video adtech is increasing in share as the marketplace deploys more sophisticated IP video adtech systems. Video adtech vendor revenues are “net” or post any publisher payouts associated with inventory arbitrage or impressions under management by IP video ad networks or clearing platforms, or any other upfront guarantees (i.e. made by video adtech systems and networks). Mobile video adtech is increasing in share as the marketplace deploys more sophisticated user tracking, audience analytics and predictive behavioral technologies/ audience profiling systems. Platform and processing market positions are maturing and declining slightly as a percent of COGS/OpEx share, though increasing as a percentage of total IP video publisher receipts through 2017.
  7. 7. www.MarketResearchReports.com Custom Research:  Are you an industry professional, entrepreneur, venture capitalist, investors and organization, then let us know your specific research requirements. Our goal is to cater to your requirements be it for a custom market research project, syndicated research report on a specific market or industry sector, newsletter creation, case study development or anything else related to marketing research. For Any Customization Related query Visit IdeaCenter @ http://www.marketresearchreports.com/idea-center For regular industry updates subscribe to our newsletter at: http://www.marketresearchreports.com/subscribe-to- newsletter
  8. 8. www.MarketResearchReports.com How To Buy This Report? Visit following URL to see Table of Content and purchase this publication: http://mrr.cm/oTY About Market Research Reports, Inc. Market Research Reports provides a customized set of reports from reputed Publishers, built on the intelligence available within organizations and leverages on our motto of “Intelligence Redefined”. Contact : Amitava Sen Email : info@marketresearchreports.com Phone: +1 302-703-7787 (USA) +91-8762746600 (India)

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