Watch recorded webinar at http://learn.marketleader.com/display/learning/Use+Craigslist+and+Classifieds+to+Grow+Your+Real+Estate+Business
Craigslist is visited by millions every day, and it's crucial for every agent who wants to attract online buyers and sellers. We'll show you how to use Craigslist, eBay Classifieds, and other sites to grow your business now.
You'll learn:
Top classifieds sites every agent should use,
Craigslist basics—how to get started fast,
Strategies for generating free online leads, and
Quick tips for posting on Craigslist.
15. Use Craigslist to get on Google!
That’s right--Page 1!!!!
Be Awesome tip #3
16. www.marketleader.com
• Classifieds are for me if… I have TIME; I need leads NOW; short-term is
okay
• #1 Classifieds site is Craigslist (15 Billion page views monthly!)
• “New” Craigslist rules: Focus on 1 property only
• 3 ways to be awesome:
1. Post in 3 sections: “For Sale”; “Gigs” (as an Event); “Services”
2. Event posts can contain live links
3. Use Craigslist to get on Google
Recap
Classifieds
20. www.marketleader.com
Anything that makes your target buyer CLICK!
Tip #1: Don’t look desperate: “GOING FAST FAST FAST!!!!”
Tip #2: Do appeal to your target buyer: “A Master Chef kitchen…”
Tip #3: Appeal to vanity: “Have a [yard ]you can be proud of…”
Tip #4: Imply exisiting consensus: “Who else wants…”
Tip #5: Have your cake and eat it too: “Now you can retreat to Napa every
night with this home built for wine drinkers!
What is a good ad headline?
22. www.marketleader.com
1. Create an account
2. Have some good ad headlines in your back pocket
1. Fill out the survey and download all the suggestions after the class on
learn.marketleader.com
Before you post:
23. www.marketleader.com
1. Create an account
2. Have some good ad headlines in your back pocket
3. Open up your Market Leader Craigslist posting tool
Before you post:
44. www.marketleader.com
• Before you post:
– Create an account
– Have sample ad headlines handy
– Open your Market Leader Craigslist posting tool
• Posting tips:
– Include contact info in top screen
– Change the 2 “offending sentences”
• “Learn more about this property and see more photos by visiting our site.“
• “Simply copy and paste the link below into your address bar”
• Bait Link:
– Think of other blogs, websites, etc you could use the “bait link”
Recap
Classifieds
54. www.marketleader.com
• Before you post:
– Create an account
– Consider linking to your Facebook account to display your profile photo
• Posting tips:
– Use catchy and creative ad headlines
– CAN use the description from your ML posting tool, but you must edit it to
remove the HTML
– Use high-quality photos
Recap
Classifieds
55. www.marketleader.com
eBay Classifieds
• Ads are active for 60 days and not
eligible to be reposted until right
before it expires.
• Can post up to 25 unique ads/day
– (different homes)
• Links are not “clickable”
• No HTML allowed
Craigslist
• Ads are active for 7*-45 days
• Can renew a post after 48 hours
(to bring to top)
• Can repost after expires
• Links are not clickable
Posting Rules for Craigslist and eBay
* Atlanta, Austin, Boston, Chicago, Dallas, Denver, Houston, LA, NYC,
Orange Co, Philadelphia,Phoenix, Portland, Sacramento, San Diego,
Seattle, SF Bay, South FL, and Washington DC
56. User-friendly
Consumer traffic
Ease of re-posting?
Ease of posting
multiple ads?
Live links
Social media
integration
• eBay Classifieds! (Better layout and search experience)
• Craigslist
• Craigslist
• eBay Classifieds
• Craigslist (allows this only in the events section)
• eBay Classifieds
Who wins?
57. www.marketleader.com
• Get Listings (or permission to market other’s listings)
• Create accounts on Craigslist and eBay Classifieds
• Keep monitoring Craigslist for more changes
• Post regularly
• Fill out the post class survey
Homework
58. www.marketleader.com
• Improve your website’s Google ranking
• Get calls directly from your website
• Create compelling custom pages
Don’t miss Pam Martin!!
Wednesday, 5/21 at 10:00am Pacific, 1:00pm Eastern
To Register: Learn.MarketLeader.com
59. www.marketleader.com
Want More?
• Class Notes: Fill out post-class survey
• Customer Support: 1-877-450-0088
• Visit Learn.MarketLeader.com:
– Power Hour Recordings & Handouts
– Short Tutorials
Work on it over time like a lego project coming together
Blogging – create your keywords NOW and then it will take no time to put together a blog once you understand the rules
Work on it each day – post 2-3 a week.
Use other days to plan out the blog, gather information, etc
15-30 minutes a day to write a blog or gather terms
OR
1 hour – 1:30 once a week to get it all done and then control the promotion of each blog
I will share these ideas with everyone after the call.
COMPLETE THE SURVEY!
Once you create an account
I will share these ideas with everyone after the call.
COMPLETE THE SURVEY!
Nancy’s strength is in marketing herself and being aware of the needs of other to the degree that clients look for her and they connect with her on a personal level.
Choose your topic
Research keywords for all the local areas you cover
Find which areas are “low” competition
Choose phrases for your website page
Create a keyword list for your reference
Incorporate keywords into your website content
Pam martin has made customizations to her website and has had people call her the very next day asking her to list their house based on those customizations.