Digital Connections Glasgow 2013

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Presentation from Digital Connections Conference Glasgow 2013.

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Digital Connections 2013
25th April 2013
Building Relationships with the World’s Professionals
Mark Treacy, International Account Director EMEA

LinkedIn’s Homepage in 2009

A Typical LinkedIn Homepage Today

Canada
6m+
USA
75m+
Brazil
12m+
Europe
45m+
Asia
35m+
Australia
4m+
Africa
7m+
Comscore Global Figures Feb 2013
The world’s largest global professional network
MEMBERS WORLDWIDE
+2 New
MEMBERS PER SECOND
161M+
MONTHLY UNIQUE VISITORS
200M+
UK
12m+

Everywhere
Work wherever our
members work
Insights
Be great at what
you do
Identity
Connect, find, and
be found
Growth is driven by the value we bring to our members

Insights: A Destination for Professional Content and Insight
LI Today Influencers LinkedIn Groups Company Pages Slideshare Homepage

Jobs
Content
6X

Q1 2013
>27% LinkedIn Member Visits
Everywhere: Accessible Wherever our members work.

From coffee to couch. Everyday.
iPad
12am
1am
2am
3am
4am
5am
6am
7am
8am
9am
10am
11am
12pm
1pm
2pm
3pm
5pm
6pm
7pm
9pm
10pm
11pm
Desktop

HP: Company Page

Engaging followers with relevant content & insight

Scottish Development International: Engaging the C Suite
13

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The financial services industry is on the brink of wholescale digital disruption. We are starting to see an increasing number of case studies and stories in finance news showing the power of social media in wealth and banking relationships. Social business is here to stay but there is still a lot of unknown in what and how to act to get the most benefit. LinkedIn gains 2 new members a second and has more than 6 million members in Australia, roughly 9 out of 10 professionals. Combine this data with the ability to segment by seniority, job title, even where their company sits in the Fortune 1000 – it makes sense that so many financial institutions are leveraging the platform. Our financial services breakfast will examine how organisations can leverage LinkedIn database to build profitable relationships with the hard to reach financial buyer.

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Digital Connections Glasgow 2013

1. Digital Connections 2013 25th April 2013 Building Relationships with the World’s Professionals Mark Treacy, International Account Director EMEA

2. LinkedIn’s Homepage in 2009

3. A Typical LinkedIn Homepage Today

4. Canada 6m+ USA 75m+ Brazil 12m+ Europe 45m+ Asia 35m+ Australia 4m+ Africa 7m+ Comscore Global Figures Feb 2013 The world’s largest global professional network MEMBERS WORLDWIDE +2 New MEMBERS PER SECOND 161M+ MONTHLY UNIQUE VISITORS 200M+ UK 12m+

5. Everywhere Work wherever our members work Insights Be great at what you do Identity Connect, find, and be found Growth is driven by the value we bring to our members

6. Identity: Your profile to the world

7. Insights: A Destination for Professional Content and Insight LI Today Influencers LinkedIn Groups Company Pages Slideshare Homepage

8. Jobs Content 6X

9. Q1 2013 >27% LinkedIn Member Visits Everywhere: Accessible Wherever our members work.

10. From coffee to couch. Everyday. iPad 12am 1am 2am 3am 4am 5am 6am 7am 8am 9am 10am 11am 12pm 1pm 2pm 3pm 5pm 6pm 7pm 9pm 10pm 11pm Desktop

11. HP: Company Page

12. Engaging followers with relevant content & insight

13. Scottish Development International: Engaging the C Suite 13