If you are looking for a top level view of the changes taking place in marketing and sales, and want to increase leads, sales and profits, then watch this presentation.
Lead generation is a vital activity but sales result can be improved by having an integrated approach to marketing and sales activities.
This presentation outlines what an integrated approach could look like and it highlights the importance of aligning buyer and sales cycles.
It touches on the attraction marketing and sales 2.0 model and also positions various technology solutions for marketing and sales across the marketing and sales cycle.
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Integrated marketing and sales for increased profits
1. Improve Lead Generation and Sales by:
Integrating Marketing and Sales
Aligning Buyer and Seller Cycles
Sales 2.0 and Attraction Marketing
Technology for Marketing & Sales
Mark Stonham
Business Development Consultant
www.wurlwind.co.uk
mark@wurlwind.co.uk
2. THE BUYER’S CYCLE
There are various
steps/stages a buyer
goes through
AIDA
Seven stages
What’s important is
aligning sales activity
with the buyer
www.wurlwind.co.uk
3. THE SALES CYCLE
5 key stages
to gaining
a customer
www.wurlwind.co.uk
13. TECHNOLOGY FOR MARKETING + SALES
Social Media
Search/Content Marketing
Hub – Website, Blog
Email
Multi-touch Follow-up
Multi-media, Multi-channel
CRM
SFA / Contact Mgmt / e-commerce
CRM/Email/Social Media
www.wurlwind.co.uk
14. To improve your lead generation,
sales, customer service and profits
Contact
Mark Stonham
Business Development Consultant
www.wurlwind.co.uk
Mobile 07980 929896
Email: mark@wurlwind.co.uk
www.Twitter.com/markjstonham