Another great presentation by Maret with the unpronounceable Dutch surname at the MKGO3 event in Milton Keynes

1. In-house versus agency
What can we learn from each other?

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@itsmaret
#MKGO
Maret Reutelingsperger

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Maret

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In-house versus agency
What can we learn from each other?

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A little bit about me

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5 years ago

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Sunday roast dinner

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And

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In-house marketing!

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Then

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I met Aira
at MKGO

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Sent an open application

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Pirates v ninjas

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Got the job!

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So why am I here?

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Sharing clever tricks

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Step 1: Differences

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What do you think about when I
say… “In-house marketers”?

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Knows the company’s service and industry
through and through

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Broad range of responsibilities, including strategy

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Based around annual targets/milestones

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What about when I say…
“Agency marketers”?

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Specialist in their field

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Works across industries, services and products

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Fast paced - not one day is the same!

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Step 2: Similarities

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Actually, there are a lot of
similarities between the two

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Great excuse for a Venn Diagram!
In-house Agency
Similarities

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People

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Data

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Getting. Shit. Done.

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Step 3: Tricks of (each) trade

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Why not use each others’ tricks?

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In-house marketers...

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#1 Don’t be fooled

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Get the basics
Get the basics

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#2 Make use of tools

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Ensure your website is delivering

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Back up your ideas

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Back up your ideas

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Back up your ideas

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#3 Split test and experiment

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Break out of The Cycle

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Prove what works best

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Agency marketers...

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#1 Broaden your base

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You are the expert

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Think Cross-Discipline

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Gift that keeps on giving

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#2 Spend time with your clients

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❏ Learn about their service

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❏ Learn about their service

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❏ Learn about the client

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❏ Learn about the client
❏ Learn about their service

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❏ Learn about the client
❏ Learn about their service
❏ Be honest

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❏ Learn about the client
❏ Learn about their service
❏ Be honest
❏ Make a plan that aligns your client’s goals

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One of my clients

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One of my clients

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Bringing it all together

72. A better understanding of each other
leads to better results.

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75. In-house and agency marketers are not
mutually exclusive.

76. Any questions?