A great 10 Minute Tip at Business Growth Club by Ally Adams. Find out what events are coming up at Business Growth Club
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How to get started in Video Marketing
1. Shoot Your Own Videos to Grow Your Business
Presented by Ally Adams MIPS
2. Preamble
• The idea for this presentation came from Facebook.
• Video has traditionally been a tool out of reach for a many companies.
• Now it’s in their pocket and easy to do.
• With great power comes great responsibility!
• This is a crash course in creating great looking videos free of charge without necessarily bringing
the professionals in.
3. The Biggest Mistake People Make
• Pick up the phone straight away.
• The technical side of it is the least important.
• Content is King!
• Start with your goals, ensure everything you do is building towards them.
• The main word to keep in your head is audience.
• Who are they?
• Why would they invest time in watching your videos?
• How are your videos going to sell, without selling?
4. Fail To Prepare, Prepare To Fail
• Make a plan!
• For each video, produce a structure of some sort.
5. Time To Shoot. But Still Don’t Pick Up The Camera…
• First of all, you need to be prepared.
• Are you confident in what your saying?
• Rehearse talking points.
• Perhaps consider using an autocue app
6. Still Don’t Pick Up The Phone! Take a trip to France…
• Mise en Scene. Everything in the frame.
• And I mean EVERYTHING.
• Your Clothing
• The Background
• Is it Tidy?
• What does it say about you?
• The Colour of the shot
7. Lights!
• Using existing lights? Sure…
• Don’t sit directly underneath, creates harsh shadow on your neck and eyes.
• Don’t stand just in front of one as you’ll be dark and the background will be light.
• Place yourself so the light is half way between you and the camera.
9. Have You Heard that Sound Is Important?
• Option number 1: Built in Camera Mic.
• Great for interviews.
• Sounds a bit unprofessional, especially outside, in rooms which echo, or loud spaces.
• Option number 2: Headphones
• Plug in your headphones and use the mic on them to capture your speaking.
• Sounds much more professional and clear.
• Not great for interviews.
10. Lastly the Camera
• Keep the camera static.
• Use a car suction mount.
• Phone clamp.
• Tripod mount.
• Try to add slow movement.
• Photos you can digitially zoom in and out of in editing software on your phone.
• Rest your phone on a plastic wallet and slide it along a table to get a sliding shot.
• Expose the image correctly. Tap on the area which you want to be the focus of the shot.
• Orientate your phone correctly.
• Always use the rear camera, not the selfie one. Two reasons why…
• Finally the height of the camera.
11. What To Do with the Videos
• Where to put them?
• YouTube is a must have.
• Facebook is a great place to start.
• Think about where your audience are, and go there.
• Paid advertising on Facebook is cheap and helps you make new connections.
• Use Hashtags…
• When to post them?
• Experiment.
• Analyse their performance!